Top factor investing / smart beta financial advisors in New York
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're looking to enhance your portfolio with factor investing or smart beta strategies, you likely want to capture specific market drivers like value, momentum, or quality without relying solely on traditional market-cap indexes. A common pitfall is focusing on short-term performance without understanding how these factors behave across different market cycles.
- Factor selection rationale. Ask how they choose which factors to emphasize and how those choices align with your risk tolerance and investment goals.
- Risk management approach. Confirm how they monitor factor exposures to avoid unintended concentration or style drift over time.
- Integration with your portfolio. Understand how they blend factor strategies with your existing holdings to complement rather than duplicate risks.
- Cost and turnover considerations. Factor strategies can vary in trading frequency; inquire about how this impacts your expenses and tax efficiency.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Pranay D
Series 66
New York, NY
Nasdaq Dorsey Wright
Pranay Dureja specializes in factor investing and smart beta strategies, leveraging his experience at Nasdaq and Merrill to apply technical analysis methods like Point & Figure charting and relative strength. Serving high-net-worth clients in New York, he offers flexible fee structures including flat fees and hourly charges, distinguishing him from others by combining active portfolio management with ESG and passive investing expertise.
Experience: 4 years
Avg account: $522,264
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Sungsoo Y
CFA®, Series 63
New York, NY
Empirical Research Partners LLC
Sungsoo Yang specializes in factor investing and smart beta strategies, leveraging 20 years of experience and a CFA® designation to support institutional clients with data-driven research and investment advice. Unlike advisors serving individual investors, he operates through Empirical Research Partners LLC, providing subscription-based quantitative analysis and macroeconomic insights tailored for investment managers and hedge funds in New York.
Experience: 21 years
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Jennifer T
CFP®
New York, NY
Wealth Enhancement Advisory Services, LLC
Jennifer Tse specializes in factor investing and smart beta strategies, making her well-suited for investors seeking to enhance portfolios with targeted market drivers like value and momentum. Affiliated with Wealth Enhancement Advisory Services, LLC, she offers a strategic blend of passive and active management, flat-fee and AUM-based pricing, and serves a diverse client base including Baby Boomers and business owners in New York.
Experience: 4 years
Avg account: $1,378,035
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Guy Max D
Series 63, Series 65
New York, NY
Delphin Investments
Guy Max Delphin specializes in factor investing and smart beta strategies, leveraging 11 years of experience and active portfolio management expertise to tailor approaches that align with specific market drivers. Operating independently through Delphin Investments in New York, he offers discretionary management with proprietary asset-allocation models and rule-based stock selection, serving institutional clients and pooled investment vehicles, which may appeal to those seeking sophisticated, research-driven factor strategies.
Experience: 11 years
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Michael D
Series 65
Jericho, NY
Lifeworks Advisors, LLC
Michael Demkiw specializes in factor investing and smart beta strategies, making him well-suited for investors seeking to capture specific market drivers like value and momentum. Operating from Jericho, NY, he offers flat-fee financial planning and independent advice through Third Tier Wealth Management, which emphasizes a long-term approach with low-cost mutual funds, ETFs, and tactical rebalancing, differentiating him from advisors with higher fees or different investment styles.
Experience: 4 years
Avg account: $506,000
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