CFP®-certified, factor investing / smart beta financial advisors in Pennsylvania
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might consider a factor investing or smart beta advisor if you're looking to build a portfolio that targets specific investment drivers like value, momentum, or quality, rather than relying solely on traditional market-cap-weighted indexes. Without a clear understanding of how these factors interact and perform over time, you risk unintended concentration or exposure that could hurt your returns.
CFP® certification means these advisors have formal training in financial planning, which can help integrate factor strategies into your broader financial goals.
- Factor selection rationale. Ask how they choose which factors to emphasize and how they adjust for changing market conditions.
- Risk management approach. Confirm how they monitor and control risks unique to factor-based strategies, such as factor crowding or cyclicality.
- Portfolio integration. Understand how they combine factor investing with your existing assets to avoid overlap and maintain diversification.
- Fee structure clarity. Since many use flat fees, check how costs align with the complexity and expected benefits of factor strategies.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Paul B
CFP®, Series 66
Glastonbury, CT
Symmetry Partners
Paul Bandurski's 25 years of experience and CFP® certification equip him to integrate factor investing strategies effectively within broader financial plans, addressing risks like factor crowding and cyclicality. At Symmetry Partners, he leverages a quantitative, multi-factor approach aligned with Modern Portfolio Theory, serving diverse clients including individuals and pension plans, with a 1.00% annual AUM fee, distinguishing him through a blend of seasoned expertise and model portfolio management.
Experience: 26 years
Avg account: $291,821
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Michael H
CFP®, Series 66
Pittsburgh, PA
Wealth Enhancement Advisory Services, LLC
Michael Haley's 23 years of experience and CFP® certification equip him to integrate factor investing strategies effectively within broader financial plans, particularly for clients in Pennsylvania. His firm, Wealth Enhancement Advisory Services, LLC, combines passive and active management overseen by an internal Investment Committee, offering flat fees from $250 to $50,000 and serving diverse clients including trusts and retirement plans, which may provide a broader range of services compared to smaller firms.
Experience: 23 years
Avg account: $1,378,035
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William S
CFP®, CFA®, ChFC®
Berwyn, PA
Apella Wealth
William Suplee IV is well-suited for factor investing in Pennsylvania, combining CFP®, CFA®, and ChFC® credentials with 22 years of experience. His firm, Apella Wealth, uses a model-driven investment process integrating quantitative methods and external managers, which supports smart beta strategies. Compared to others, he offers flat-fee financial planning tailored case-by-case and serves a diverse client base including high-net-worth individuals, multi-generational families, and institutions, providing both automated and tax-aware portfolio solutions.
Experience: 22 years
Avg account: $1,287,176
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Justin W
CFP®, ChFC®, Series 63, Series 65
Berwyn, PA
Trinity Wealth Management, LLC
Justin Wentz's expertise in factor investing and smart beta strategies, combined with his CFP® certification, positions him well to help clients in Pennsylvania build portfolios targeting specific investment drivers. At Trinity Wealth Management, he integrates technical analysis with risk-based allocations and offers flat-fee financial planning, serving high-net-worth individuals and trusts, which may appeal to clients seeking a blend of factor investing and comprehensive portfolio management.
Experience: 8 years
Avg account: $1,407,080
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