CFP®-certified, private / alternative investments financial advisors in Pasadena, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without that expertise, you might face hidden fees or liquidity issues that can disrupt your financial plans. CFP® certification means these advisors have formal training in financial planning, which helps them integrate alternative investments into your broader strategy.
- Risk and liquidity management. Ask how they evaluate the trade-offs between potential returns and the difficulty of selling private investments.
- Fee transparency. Confirm they clearly explain all costs, including management and performance fees, which can vary widely in alternatives.
- Tax implications. Private investments often have unique tax treatments; check how they plan around these to optimize your after-tax returns.
- Portfolio fit. Inquire how they decide the right allocation to alternatives based on your goals and risk tolerance, not just market trends.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
Francisco S
CFP®, Series 66
Pasadena, CA
AWM Capital, LLC
Francisco Sanchez is equipped to manage private and alternative investments in Pasadena, CA, with CFP® certification and expertise in tax strategies for small businesses, serving high-net-worth clients. His firm, AWM Capital, LLC, uses a liability-driven investing approach and offers flat fees for planning, differentiating him with a focus on comprehensive financial and business consulting alongside asset management.
Experience: 5 years
Avg account: $3,009,578
-
George H
CFP®, Series 63, Series 65
Pasadena, CA
Clifford Swan Investment Counselors
George Hasbun is a CFP®-certified advisor in Pasadena, CA, specializing in private and alternative investments with nine years of industry experience. He works at Clifford Swan Investment Counselors, a firm known for its proprietary fundamental research and credit-focused fixed-income analysis, serving high-net-worth clients with a 1.00% AUM fee and discrete assignment fees, which may appeal to those seeking tailored wealth-planning and private investment access.
Experience: 9 years
Avg account: $4,267,244
-
G Miguel A
CFP®, Series 66
Pasadena, CA
Vida Private Wealth LLC
G Miguel Alves specializes in private and alternative investments with 20 years of experience and CFP® certification, making him well-equipped to manage complex assets in Pasadena, CA. His firm, Vida Private Wealth LLC, serves high-net-worth clients with an open-architecture investment approach and offers multi-family office services, charging a 1.50% AUM fee, which may differ from other advisors in the area.
Experience: 21 years
Avg account: $2,923,259
-
Kody B
CFP®, Series 66
Pasadena, CA
Sequoia Financial Group, L.L.C.
Kody Brown, a CFP® professional in Pasadena, CA, specializes in private and alternative investments with eight years of experience and expertise in business exit strategies and philanthropy. He offers flat-fee financial planning through Sequoia Financial Group, a large firm serving high-net-worth clients, emphasizing customized asset allocation and ongoing portfolio monitoring to align with clients' risk tolerance and goals.
Experience: 8 years
Avg account: $2,697,996
-
Bridget G
CFP®
Pasadena, CA
Cerity partners LLC
Bridget Goodbody, a CFP® professional in Pasadena, CA, specializes in private and alternative investments, wealth management, and retirement plans for business owners, supported by five years of industry experience and a background at Gamble Jones Investment Counsel. She works at Cerity Partners LLC, a large SEC-registered firm offering flat-fee and hourly financial planning services, serving high-net-worth clients with customized portfolios that include alternative and private-market investments.
Experience: 5 years
Avg account: $4,574,620
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in Pasadena, CA
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)