Top elder care planning financial advisors in Pleasanton, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you’re managing care for an aging parent or relative, you need an elder care planning advisor who understands the complex mix of healthcare, housing, and legal decisions involved. A common mistake is overlooking how long-term property tax limits like California’s Proposition 13 can affect your family’s finances over time.
- Healthcare coordination. Confirm how the advisor integrates medical care costs and insurance options into your financial plan.
- Housing transitions. Ask about their experience guiding families through moves to assisted living or memory care facilities.
- Legal and financial safeguards. Check if they help set up powers of attorney, trusts, or guardianships tailored to elder care needs.
- Tax impact awareness. Ensure they consider state-specific tax rules, like Proposition 13’s property tax limits, when planning for long-term expenses.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Evan H
CFP®, CFA®, Series 65, Series 63
Los Altos, CA
Mok Capital Management
Evan Hirano's expertise in elder care planning, combined with his CFP® and CFA® credentials, equips him to address the complex healthcare, housing, and legal decisions involved in managing aging relatives' care. Based in Los Altos, CA, he offers a value-based investment approach with options strategies and serves a diverse client base including trusts and charities, charging 1.25% AUM or $250/hour for planning services.
Experience: 10 years
Avg account: $860,117
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Ka Ki L
CFP®, Series 63, Series 66
Fremont, CA
Beyond Financial Services
Ka Ki Leung specializes in elder care planning with 15 years of experience and CFP® certification, serving high-net-worth clients from Fremont, CA. His firm offers flat fees for specific services and emphasizes client-approved, non-discretionary portfolio management, which may appeal to those seeking transparent, personalized financial planning alongside expertise in trusts and conservatorships.
Experience: 16 years
Avg account: $1,503,656
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Troy L
Series 66
San Jose, CA
Merrill
Troy Lui offers elder care planning expertise combined with Medicare planning and wealth management, making him capable of addressing the complex healthcare and financial needs of aging clients near Pleasanton, CA. As a Financial Solutions Advisor at Merrill, a large firm, he serves mid-career professionals and HENRY clients with a 1.10% AUM fee, providing tailored portfolio strategies despite having one year of industry experience.
Experience: 1 year
Avg account: $860,085
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Dana S
CFP®, CFA®, Series 66
Foster City, CA
Bailard, Inc.
Dana Scheer brings 28 years of experience and holds CFP®, CFA®, and Series 66 credentials, making her well-equipped to address elder care planning complexities in the Pleasanton area. Operating from Bailard, Inc., she serves high-net-worth clients with a flat-fee structure and integrates sustainable investing and concentrated stock management into her comprehensive wealth management approach.
Experience: 29 years
Avg account: $5,033,851
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Michael L
Series 63, Series 65
Oakland, CA
Veris Wealth Partners, LLC
Michael Lent specializes in elder care planning with 22 years of experience and is based near Pleasanton in Oakland, CA. He offers flat-fee financial planning and serves high-net-worth clients, integrating ESG and sustainable investing strategies through Veris Wealth Partners, which also provides philanthropic advisory support, distinguishing him from advisors focused solely on elder care.
Experience: 22 years
Avg account: $7,329,329
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