Top factor investing / smart beta financial advisors in Princeton, NJ

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you want to align your portfolio with specific investment factors like value, momentum, or quality, these advisors can help you navigate that approach. Without a clear understanding of factor investing, you might end up with unintended risks or overlap that reduces your returns.

  • Factor selection clarity. Ask how they choose which factors to emphasize and why those fit your financial goals.
  • Smart beta implementation. Confirm whether they use rules-based strategies that systematically tilt your portfolio toward desired factors.
  • Risk management focus. Factor investing can increase exposure to certain market cycles; check how they monitor and adjust for these risks.
  • Fee structure transparency. Factor strategies can vary in cost; understand how fees might impact your net returns over time.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Chingtai H

Series 66

Princeton, NJ

Acorn Asset Management LLC

Chingtai Hung is a financial advisor with Acorn Asset Management LLC in Princeton, NJ, holding a Series 66 designation and 26 years of industry experience. Hung previously worked for Cambridge Investment Research, INC and Cambridge Investment Research Advisors, INC for 20 years. Outside of advisory work, Hung serves as a certified swim official for USA Swimming and volunteers as a competition official for the NCAA Swimming and Diving program. Acorn Asset Management LLC is a single-advisor independent registered investment adviser serving individuals, high net worth clients, pension and profit-sharing plans, charitable organizations, state or municipal entities, and insurance companies. The firm provides discretionary asset management, written financial planning, and retirement plan advisory services, focusing on long-term growth and income strategies while allowing clients to set reasonable investment restrictions.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Business Financial Management Cash flow / budgeting

David M

CFP®, ChFC®, Series 66

Princeton, NJ

Edward Jones

David Milford is a CFP® and ChFC® with seven years of industry experience. He has been with Edward Jones since 2019 and previously worked at Novartis for four years. He is based in Princeton, NJ. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, including discretionary and non-discretionary wrap fee solutions, separately managed accounts, and affiliated mutual funds, while operating under a fiduciary standard.

College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning Retirement income strategy Wealth management Retired Founder/Business Owner Executive
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Steve N

Series 63, Series 66

Princeton, NJ

Bryn Mawr Trust Advisors, LLC

Steve Nguyen is a financial advisor at Bryn Mawr Trust Advisors, LLC with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Commonwealth Financial Network, WSFS Wealth Investments, Citizens Securities, Santander Securities, and Sovereign Bank. Outside of advising, he spends part of his time involved in fixed insurance sales. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management to individuals, trusts, retirement plans, endowments, and corporations. The firm offers customized investment strategies using a range of vehicles and serves as a sub-adviser to WSFS Bank’s Wealth division and other entities, combining bank and trust company affiliations with multi-team advisory services.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Heena D

Series 66, Series 63

Princeton, NJ

LPL Financial

Heena Dhruv is a financial advisor with LPL Financial based in Princeton, NJ, holding Series 63 and Series 66 credentials and 13 years of industry experience. Her prior roles include positions at Van Leeuwen & Co., Bank of America, First Manhattan Co, and AXA Equitable. She is involved with Van Leeuwen & Company, LLC, an entity related to her LPL business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs and financial planning services, utilizing research and model portfolios from LPL Research and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Joseph S

Series 65

Princeton, NJ

Princeton Global Asset Management LLC

Joseph Schreiner is a financial advisor at Princeton Global Asset Management LLC with six years of industry experience. He holds a Series 65 designation and has been with Princeton Global since 2019. Prior to joining the firm, he worked at Bucknell University from 2015 to 2019. Princeton Global Asset Management provides discretionary investment management and financial planning services to individuals, including high-net-worth clients, as well as institutional clients such as pension plans, foundations, and endowments. The firm’s investment approach is based on fundamental analysis with attention to macroeconomic, currency, and geopolitical factors, and portfolios are customized to client-specific criteria including risk tolerance and tax considerations.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner
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Joseph H

Series 63, Series 66

Boca Raton, FL

Financial Trust Asset Management Chartered

Joseph Hage is a financial advisor with Financial Trust Asset Management Chartered in Boca Raton, FL, holding Series 63 and Series 66 licenses and bringing 40 years of industry experience. His prior roles include positions at Citigroup, Cetera Investment Advisers, and BB&T Investments. He is also part owner of Financial Trust Research Partners, LLC, where he conducts and reviews investment research. Financial Trust Asset Management serves individuals, pension and profit-sharing plans, charitable organizations, corporations, and other advisers, offering discretionary portfolio management, financial planning, OCIO services, and sub-advisory/model licensing. The firm employs a blend of quantitative, fundamental, and technical analysis through proprietary models and indexes, and its setup includes unique features such as affiliated research and distribution arrangements that extend its proprietary strategies to third-party platforms.

Active portfolio management Factor investing / smart beta Passive / index investing Founder/Business Owner Executive
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Tiffany S

CFP®, Series 63, Series 66

Bellevue, WA

Avier Wealth Advisors

Tiffany Stoner is a CFP®-certified financial advisor with 16 years of industry experience. She is currently with Avier Wealth Advisors in Bellevue, WA, where she has worked since 2024. Her prior experience includes roles at Badgley Phelps Wealth Managers, Brighton Jones, and Charles Schwab. Avier Wealth Advisors provides financial planning and discretionary investment management to individuals, families, and various business entities. The firm emphasizes broad asset allocation strategies using primarily mutual funds and ETFs, incorporates factor research into equity allocations, and offers integrated planning and portfolio management services, including handling held-away assets.

Factor investing / smart beta Wealth management Founder/Business Owner
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Ryan P

CFP®, Series 66

Winter Garden, FL

Wealth Enhancement Advisory Services, LLC

Ryan Paul is a CFP® certificant with 13 years of industry experience, currently serving at Wealth Enhancement Advisory Services, LLC since 2016. He has worked with affiliated entities including Wealth Enhancement Brokerage Services and Wealth Enhancement Group, as well as LPL Financial, LLC. In addition to his advisory role, he is involved in tax preparation and accounting on a limited basis. Wealth Enhancement Advisory Services provides financial planning, asset management, retirement-plan consulting, and managed account referrals for individuals, high-net-worth clients, corporations, and retirement plans. The firm manages over $122 billion in assets and employs a diversified investment process that blends passive and active management with quantitative, momentum, and fundamental analysis overseen by an internal Investment Committee.

Active portfolio management Factor investing / smart beta Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Executive Founder/Business Owner Retired HENRY (High Earners, Not Rich Yet) Mid-Career Professionals Approaching retirement Baby Boomers (Born 1946-1964)
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Keith J

Series 66

De Pere, WI

Associated Investment Services, Inc.

Keith Johnson is a financial advisor at Associated Investment Services, Inc. with 12 years of industry experience. He holds the Series 66 designation and has worked previously at Securities America Advisors and Securities America Inc. He has been with Associated Investment Services since 2017. Associated Investment Services, Inc. provides advisory and brokerage services to individual investors, small corporations, trusts, estates, and charitable institutions. The firm offers model portfolio and separately managed account programs through third-party managers and its affiliate Kellogg Asset Management, delivering advisory services via the Envestnet/NFS platform with a predominantly non-discretionary investment approach.

Tax-loss harvesting Passive / index investing Active portfolio management Factor investing / smart beta Retired Founder/Business Owner
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Pranay D

Series 66

New York, NY

Nasdaq Dorsey Wright

Pranay Dureja is a financial advisor at Dorsey, Wright & Associates, LLC with four years of industry experience. He holds a Series 66 designation and has previously worked at Nasdaq, Merrill, and Bank of America. Outside of finance, he is a co-founder and partner of Studio Suzuki, a small record label promoting and distributing local musical artists. Dorsey, Wright & Associates provides discretionary investment management to individual investors and offers research, model licensing, and advisory services to institutional and professional clients. The firm’s investment approach is based on technical analysis, utilizing Point & Figure charting and relative strength methods across multiple asset classes.

ESG / Sustainable investing Passive / index investing Active portfolio management Factor investing / smart beta
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