Top startup equity planning financial advisors in Princeton, NJ

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you have startup equity—like stock options or shares—in a company, you need an advisor who understands how to plan around these assets before major events like funding rounds or exits. Without this expertise, you might miss key tax-saving opportunities or mishandle your equity's timing and liquidity.

  • Equity type knowledge. Confirm they know the difference between options, restricted stock, and other equity forms, as each has unique tax and exercise rules.
  • Exit event planning. Ask how they prepare you for liquidity events, ensuring you understand tax implications and cash flow needs.
  • Tax impact awareness. High local property taxes can affect your overall financial picture; see how they integrate this into your equity strategy.
  • Commuter lifestyle fit. Advisors familiar with Princeton's proximity to NYC and Philadelphia can better align your financial plan with your work and living situation.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Chingtai H

Series 66

Princeton, NJ

Acorn Asset Management LLC

Chingtai Hung is a financial advisor with Acorn Asset Management LLC in Princeton, NJ, holding a Series 66 designation and 26 years of industry experience. Hung previously worked for Cambridge Investment Research, INC and Cambridge Investment Research Advisors, INC for 20 years. Outside of advisory work, Hung serves as a certified swim official for USA Swimming and volunteers as a competition official for the NCAA Swimming and Diving program. Acorn Asset Management LLC is a single-advisor independent registered investment adviser serving individuals, high net worth clients, pension and profit-sharing plans, charitable organizations, state or municipal entities, and insurance companies. The firm provides discretionary asset management, written financial planning, and retirement plan advisory services, focusing on long-term growth and income strategies while allowing clients to set reasonable investment restrictions.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Business Financial Management Cash flow / budgeting

David M

CFP®, ChFC®, Series 66

Princeton, NJ

Edward Jones

David Milford is a CFP® and ChFC® with seven years of industry experience. He has been with Edward Jones since 2019 and previously worked at Novartis for four years. He is based in Princeton, NJ. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, including discretionary and non-discretionary wrap fee solutions, separately managed accounts, and affiliated mutual funds, while operating under a fiduciary standard.

College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning Retirement income strategy Wealth management Retired Founder/Business Owner Executive
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Steve N

Series 63, Series 66

Princeton, NJ

Bryn Mawr Trust Advisors, LLC

Steve Nguyen is a financial advisor at Bryn Mawr Trust Advisors, LLC with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Commonwealth Financial Network, WSFS Wealth Investments, Citizens Securities, Santander Securities, and Sovereign Bank. Outside of advising, he spends part of his time involved in fixed insurance sales. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management to individuals, trusts, retirement plans, endowments, and corporations. The firm offers customized investment strategies using a range of vehicles and serves as a sub-adviser to WSFS Bank’s Wealth division and other entities, combining bank and trust company affiliations with multi-team advisory services.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Heena D

Series 66, Series 63

Princeton, NJ

LPL Financial

Heena Dhruv is a financial advisor with LPL Financial based in Princeton, NJ, holding Series 63 and Series 66 credentials and 13 years of industry experience. Her prior roles include positions at Van Leeuwen & Co., Bank of America, First Manhattan Co, and AXA Equitable. She is involved with Van Leeuwen & Company, LLC, an entity related to her LPL business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs and financial planning services, utilizing research and model portfolios from LPL Research and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Joseph S

Series 65

Princeton, NJ

Princeton Global Asset Management LLC

Joseph Schreiner is a financial advisor at Princeton Global Asset Management LLC with six years of industry experience. He holds a Series 65 designation and has been with Princeton Global since 2019. Prior to joining the firm, he worked at Bucknell University from 2015 to 2019. Princeton Global Asset Management provides discretionary investment management and financial planning services to individuals, including high-net-worth clients, as well as institutional clients such as pension plans, foundations, and endowments. The firm’s investment approach is based on fundamental analysis with attention to macroeconomic, currency, and geopolitical factors, and portfolios are customized to client-specific criteria including risk tolerance and tax considerations.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner

Kimberly H

CFP®, CRPC®

Troy, MI

Innermost Wealth Management, LLC

I founded Innermost™ Wealth Management to create a more personal, thoughtful approach to financial planning and wealth management. My background in both finance and psychology shaped my belief that money is not just about numbers. It is deeply personal and connected to your values, goals, and life experiences. I work with professionals who want to grow and simplify their wealth, with a special focus on women navigating career growth, equity compensation, and major life transitions such as divorce. Many of my clients are balancing busy lives and complex financial decisions, and they value having a long-term financial partner who truly understands their needs. My firm is centered on ongoing wealth management through investment advisory relationships. Clients work with me for comprehensive financial planning and investment management that evolves with them over time. As a CERTIFIED FINANCIAL PLANNER® Professional, Chartered Retirement Planning Counselor℠, and Certified Divorce Financial Analyst® Candidate, I provide technical expertise and strategic guidance, while also recognizing the emotional side of financial decisions. My approach is compassionate, judgment-free, and designed to reduce stress while helping you feel more confident in your choices. I operate a fully virtual firm, working with clients across the country who appreciate flexibility and convenience. My goal is to simplify your financial life, provide clear advice, and help you align your wealth with what matters most to you. Outside of work, I enjoy traveling, photography, cooking, and spending quality time with my Beagle, Gracie.

General retirement planning General tax planning Wealth management Startup equity planning Divorce financial planning Women Professionals Life coaching / goal alignment Established Professionals Approaching retirement Dual Income Family

George S

Series 66

Hartford, CT

Merrill

George Silvester is a Financial Advisor with Merrill Lynch Wealth Management, serving as a member of the Boston Executive Services Team since 2017. He works primarily with founders, executives, and key associates at both privately held and publicly traded companies, focusing on the intricacies of equity ownership and equity compensation. George's approach begins with understanding what is most important to his clients and assessing their current position relative to their goals, ultimately developing customized financial strategies that align with their evolving life needs, resources, and aspirations. George began his career at Merrill Lynch Wealth Management as a Summer Analyst in 2016, where he developed an understanding of the client-advisor relationship and the collaborative pursuit of clients’ life goals. He holds a Bachelor of Science in Management with a concentration in Finance from Tulane University’s A.B. Freeman School of Business. Additionally, George has earned the Chartered Retirement Planning Counselor™ (CRPC™) designation awarded by the College for Financial Planning, as well as the Personal Investment Advisor (PIA) designation. Outside of his professional work, George’s personal interests include biking, bowling, chess, cooking, golfing, hiking, and reading.

Exec comp design Startup equity planning Liquidity event planning Wealth management ESG / Sustainable investing Founder/Business Owner Executive

James V

Series 66

Stuart, FL

Fidelity

James Van Nice is a Benefits & Planning Consultant specializing in Executive Services. In this role, he partners with executives to help them understand their employer benefits and develop plans to work towards their financial goals. James has professional experience as an Investment Solutions Representative III at Fidelity Investments from 2023 to 2025 and as an Investment Solutions Representative II at Fidelity Investments from 2022 to 2023. Prior to that, he worked at Merrill Lynch as an Investment Solutions Representative I from 2021 to 2022 and as a Financial Advisor from 2018 to 2019. Outside of his professional work, James engages in fishing, fitness, golf, running, and volunteering.

Exec comp design Liquidity event planning Startup equity planning Executive

Adam N

CFP®, Series 66

Mankato, MN

Edward Jones

Adam Neubauer is a CFP® with 11 years of industry experience. He has been with Edward Jones since 2014 and is based in Mankato, MN. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a wide range of investment strategies and affiliated services through a large nationwide network of financial advisors and branch offices.

Retirement income strategy Business exit / sale strategy Charitable giving & philanthropy Startup equity planning General retirement planning Retired Founder/Business Owner Executive
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Juan P

Series 66

San Francisco, CA

Optimo Capital

Juan Polanco is a Series 66 licensed financial advisor with Optimo Capital in San Francisco, CA, and has 11 years of industry experience. Before founding Optimo Capital, he worked at Carr & Ferrell LLP for two years. Outside of his advisory role, Mr. Polanco works full-time as an engineer at PacBio and mentors startups and founders at the Founder's Institute and LoyalVC. Optimo Capital advises founders of venture-backed companies, recently funded startups, and private investors on portfolio supervision and capital-raising. The firm uses a combined top‑down and bottom‑up analytical approach with a supervisory and consultative model, focusing on tailored services such as Investment Policy Statements, due diligence management, and pitch material preparation.

Business ownership considerations Wealth management Founder/Business Owner

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