Seasoned, startup equity planning financial advisors in Princeton, NJ

The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.

If you have startup equity as part of your compensation, you need an advisor who understands how to navigate its unique risks and opportunities. Without this expertise, you might mismanage your equity's timing or tax impact, potentially losing significant value. Seasoned advisors bring years of experience helping clients balance equity growth with personal financial goals.

  • Equity vesting strategy. Ask how they help you plan around your equity vesting schedule to optimize tax outcomes and liquidity.
  • Exit event planning. Confirm their approach to preparing for potential liquidity events like IPOs or acquisitions, including tax and cash flow considerations.
  • Tax implications. Ensure they explain how startup equity affects your overall tax picture, including state-specific factors like New Jersey's property taxes.
  • Diversification advice. Look for guidance on when and how to diversify your holdings to manage risk without sacrificing growth potential.

Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.

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Chingtai H

Series 66

Princeton, NJ

Acorn Asset Management LLC

Chingtai Hung is a Series 66–licensed financial advisor with 26 years of industry experience, currently serving as the sole advisor at Acorn Asset Management LLC. Prior to founding Acorn, Hung held roles at Cambridge Investment Research and UBS Financial Services and operates a separate tax and accounting services firm. Outside of financial advising, Hung is a certified swim official and volunteers with USA Swimming and the NCAA Swimming and Diving organizations. Acorn Asset Management LLC is an independent advisory firm managing approximately $6.6 million in discretionary assets. The firm offers discretionary asset management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, and institutional investors, employing fundamental analysis with a focus on long-term, income-oriented strategies tailored to client risk profiles.

General tax planning Retirement income strategy Wealth management Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

David M

CFP®, ChFC®, Series 66

Princeton, NJ

Edward Jones

David Milford is a CFP® and ChFC® with seven years of industry experience. He has been with Edward Jones since 2019 and previously worked at Novartis for four years. He is based in Princeton, NJ. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, including discretionary and non-discretionary wrap fee solutions, separately managed accounts, and affiliated mutual funds, while operating under a fiduciary standard.

College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning Retirement income strategy Wealth management Retired Founder/Business Owner Executive
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Steve N

Series 63, Series 66

Princeton, NJ

Bryn Mawr Trust Advisors, LLC

Steve Nguyen is a financial advisor with Bryn Mawr Trust Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. His career includes roles at Commonwealth Financial Network, WSFS Wealth Investments, Citizens Securities, Santander Securities, Sovereign Bank, and Banc of America Investment Services. Outside of advisory work, he spends part of his time involved in fixed insurance sales. Bryn Mawr Trust Advisors, LLC is an SEC-registered investment adviser and subsidiary of WSFS Financial Corporation, providing discretionary investment management, financial planning, retirement-plan fiduciary services, and participant account management to individuals, trusts, foundations, corporations, and institutional clients. The firm implements customized investment strategies through a combination of proprietary multi-asset solutions, active and passive managers, and selective use of alternative investment platforms.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Heena D

Series 63, Series 66

Princeton, NJ

LPL Financial

Heena Dhruv is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and 13 years of industry experience. She has held roles at Van Leeuwen & Co., Bank of America, First Manhattan Co, and AXA Advisors LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Joseph S

Series 65

Princeton, NJ

Princeton Global Asset Management LLC

Joseph Schreiner is a financial advisor at Princeton Global Asset Management LLC with six years of industry experience. He holds a Series 65 designation and has been with Princeton Global since 2019. Prior to joining the firm, he worked at Bucknell University from 2015 to 2019. Princeton Global Asset Management provides discretionary investment management and financial planning services to individuals, including high-net-worth clients, as well as institutional clients such as pension plans, foundations, and endowments. The firm’s investment approach is based on fundamental analysis with attention to macroeconomic, currency, and geopolitical factors, and portfolios are customized to client-specific criteria including risk tolerance and tax considerations.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner

Kimberly H

CFP®, CRPC®

Troy, MI

Innermost Wealth Management, LLC

I founded Innermost™ Wealth Management to create a more personal, thoughtful approach to financial planning and wealth management. My background in both finance and psychology shaped my belief that money is not just about numbers. It is deeply personal and connected to your values, goals, and life experiences. I work with professionals who want to grow and simplify their wealth, with a special focus on women navigating career growth, equity compensation, and major life transitions such as divorce. Many of my clients are balancing busy lives and complex financial decisions, and they value having a long-term financial partner who truly understands their needs. My firm is centered on ongoing wealth management through investment advisory relationships. Clients work with me for comprehensive financial planning and investment management that evolves with them over time. As a CERTIFIED FINANCIAL PLANNER® Professional, Chartered Retirement Planning Counselor℠, and Certified Divorce Financial Analyst® Candidate, I provide technical expertise and strategic guidance, while also recognizing the emotional side of financial decisions. My approach is compassionate, judgment-free, and designed to reduce stress while helping you feel more confident in your choices. I operate a fully virtual firm, working with clients across the country who appreciate flexibility and convenience. My goal is to simplify your financial life, provide clear advice, and help you align your wealth with what matters most to you. Outside of work, I enjoy traveling, photography, cooking, and spending quality time with my Beagle, Gracie.

General retirement planning General tax planning Wealth management Startup equity planning Divorce financial planning Women Professionals Life coaching / goal alignment Established Professionals Approaching retirement Dual Income Family

George S

Series 66

Hartford, CT

Merrill

George Silvester is a Financial Advisor with Merrill Lynch Wealth Management, serving as a member of the Boston Executive Services Team since 2017. He works primarily with founders, executives, and key associates at both privately held and publicly traded companies, focusing on the intricacies of equity ownership and equity compensation. George's approach begins with understanding what is most important to his clients and assessing their current position relative to their goals, ultimately developing customized financial strategies that align with their evolving life needs, resources, and aspirations. George began his career at Merrill Lynch Wealth Management as a Summer Analyst in 2016, where he developed an understanding of the client-advisor relationship and the collaborative pursuit of clients’ life goals. He holds a Bachelor of Science in Management with a concentration in Finance from Tulane University’s A.B. Freeman School of Business. Additionally, George has earned the Chartered Retirement Planning Counselor™ (CRPC™) designation awarded by the College for Financial Planning, as well as the Personal Investment Advisor (PIA) designation. Outside of his professional work, George’s personal interests include biking, bowling, chess, cooking, golfing, hiking, and reading.

Exec comp design Startup equity planning Liquidity event planning Wealth management ESG / Sustainable investing Founder/Business Owner Executive

James V

Series 66

Stuart, FL

Fidelity

James Van Nice is a Benefits & Planning Consultant specializing in Executive Services. In this role, he partners with executives to help them understand their employer benefits and develop plans to work towards their financial goals. James has professional experience as an Investment Solutions Representative III at Fidelity Investments from 2023 to 2025 and as an Investment Solutions Representative II at Fidelity Investments from 2022 to 2023. Prior to that, he worked at Merrill Lynch as an Investment Solutions Representative I from 2021 to 2022 and as a Financial Advisor from 2018 to 2019. Outside of his professional work, James engages in fishing, fitness, golf, running, and volunteering.

Exec comp design Liquidity event planning Startup equity planning Executive

Adam N

CFP®, Series 66

Mankato, MN

Edward Jones

Adam Neubauer is a CFP® professional with 12 years of experience in financial advising, currently working at Edward Jones since 2014. He holds the Series 66 designation and is based in Mankato, MN. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, including discretionary and non-discretionary wrap fee solutions, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Retirement income strategy Charitable giving & philanthropy College savings (529s, UTMA, etc.) General estate planning guidance Retirement withdrawal strategies Retired Founder/Business Owner Executive
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Juan P

Series 66

San Francisco, CA

Optimo Capital

Juan Polanco is a Series 66 licensed financial advisor with Optimo Capital in San Francisco, CA, and has 11 years of industry experience. Before founding Optimo Capital, he worked at Carr & Ferrell LLP for two years. Outside of his advisory role, Mr. Polanco works full-time as an engineer at PacBio and mentors startups and founders at the Founder's Institute and LoyalVC. Optimo Capital advises founders of venture-backed companies, recently funded startups, and private investors on portfolio supervision and capital-raising. The firm uses a combined top‑down and bottom‑up analytical approach with a supervisory and consultative model, focusing on tailored services such as Investment Policy Statements, due diligence management, and pitch material preparation.

Business ownership considerations Wealth management Founder/Business Owner
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Scott M

Series 63, Series 65

New York, NY

Morgan Stanley

Scott Mahoney is a financial advisor with Morgan Stanley in New York, NY, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has been with Morgan Stanley since 2009, including roles at Morgan Stanley Private Bank, N.A. Outside of his advisory work, he is involved with Giants Foot Cubed LLC. Morgan Stanley Wealth Management is a large SEC-registered investment adviser and broker-dealer that serves both individual and institutional clients. The firm offers a wide range of advisory programs and financial planning services supported by structured planning tools and broad investment resources.

General estate planning guidance
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Elizabeth B

Series 66

New York, NY

J.P. Morgan Securities

Elizabeth Brown is a Series 66 licensed financial advisor with J.P. Morgan Securities in New York, NY, where she has worked since 2012. She has 26 years of industry experience. J.P. Morgan Securities provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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David C

Series 63, Series 65

Houston, TX

LPL Financial

David Cade is a financial advisor with LPL Financial based in Houston, TX. He holds Series 63 and Series 65 licenses and has 42 years of industry experience. Prior to joining LPL Financial in 2025, he worked at Next Financial Group, Inc. for 20 years and Raymond James Financial Services, Inc. for six years. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning and portfolio management solutions, integrating proprietary research and third-party strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Sarah C

CFP®, Series 63, Series 65

Boston, MA

Santander Securities LLC

Sarah Currier Barrella is a CFP® professional with 26 years of experience in financial advisory services. She currently works at Santander Securities LLC and Santander Bank, NA, having previously held positions at TD Bank and Citizens Securities, Inc. Barrella is based in Boston, MA. Santander Securities LLC serves a broad retail client base with approximately $3.14 billion in regulatory assets under management across 10,800 client relationships. The firm offers investment advisory services, portfolio management through wrap-fee programs, and financial planning, operating both as a registered investment adviser and a FINRA-registered broker-dealer.

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning Founder/Business Owner
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Linda P

Series 63

Mt. Laurel, NJ

BC Advisors, LLC

Linda Postorivo is a financial advisor at BC Advisors, LLC with 43 years of industry experience. She holds a Series 63 designation and has worked with MAFG RIA Services, Inc. since 1994 and with Mid-Atlantic Companies since 1981. BC Advisors provides investment advisory and portfolio management services primarily to high-net-worth individuals, family trusts, pension and profit-sharing plans, and other institutional clients. The firm emphasizes non-discretionary investment recommendations grounded in fundamental analysis alongside technical and cyclical reviews, employing a variety of strategies including long-term, short-term, trading, options, and alternatives.

Active portfolio management

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