Top financial advisors working with HENRYs (high earners, not rich yet) in Reno, NV
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you need an advisor who understands the unique challenges of balancing current expenses with future financial goals. Without this focus, it's easy to overlook how spending habits and tax strategies today affect your ability to build lasting wealth.
- Federal tax focus. Since Nevada has no state income tax, ask how they optimize your federal tax situation alongside sales and property taxes.
- Cash flow management. Confirm they help you balance lifestyle spending with saving and investing to avoid cash crunches.
- Growth planning. Look for advisors who integrate career progression and potential business opportunities into your financial roadmap.
- Debt and savings balance. Ensure they address managing any debt while building emergency funds and retirement savings simultaneously.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Matthew E
Series 65
Washoe Valley, NV
Wealth Enhancement Advisory Services, LLC
Matthew Erbentraut specializes in serving HENRY clients in Reno, NV, with expertise in active portfolio management and retirement plans for business owners. His firm employs a strategic investment process blending passive and active management, supported by an internal Investment Committee. Compared to others, he offers flexible fee structures including flat fees and hourly consulting, and brings experience working with executives and founders, which may benefit mid-career professionals balancing growth and cash flow.
Experience: 4 years
Avg account: $1,378,035
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Calvin W
Series 66
Reno, NV
Merrill
Calvin Wilson specializes in serving high earners not yet rich in Reno, focusing on tax-loss harvesting and active portfolio management to optimize federal tax strategies in a no-state-tax environment. Working at Merrill, a large firm with integrated investment management and a 1.10% AUM fee, he brings four years of experience and expertise with mid-career professionals and business owners, distinguishing him from advisors with smaller firm backgrounds.
Experience: 5 years
Avg account: $860,085
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Scott M
Series 63, Series 65
Reno, NV
Cetera
Scott Morley specializes in serving HENRY clients in Reno, NV, with 36 years of experience and expertise in wealth management, tax-loss harvesting, and retirement plans for business owners. Operating within Cetera, a large firm offering flat-fee and hourly consulting options, he combines seasoned insight with flexible fee structures, distinguishing him from advisors focused solely on asset-based fees or smaller practices.
Experience: 36 years
Avg account: $306,089
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Dory A
Series 63, Series 66
Sparks, NV
D.A. Davidson & Co.
Dory Alvarenga specializes in serving HENRY clients in the Reno area, leveraging 21 years of experience and expertise in wealth management and retirement income strategy. Affiliated with the large firm D.A. Davidson & Co., she offers comprehensive financial planning and fiduciary advisory services, distinguishing her through a blend of seasoned insight and access to diverse investment and retirement plan resources.
Experience: 21 years
Avg account: $552,040
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Eugene H
CFP®, Series 65
Reno, NV
Savvy
Eugene Hoover specializes in serving HENRY clients in Reno, NV, with expertise in tax-loss harvesting and sustainable investing, which supports managing federal tax impacts and growth planning. His firm, Savvy, offers both discretionary and non-discretionary services with a blend of index-based and tailored strategies, charging negotiable flat fees and asset-based fees, distinguishing him from advisors with more traditional fee structures or less focus on ESG investing.
Experience: 4 years
Avg account: $1,062,133
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