CFP®-certified, tax-loss harvesting financial advisors in Rochelle, IL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want to reduce your tax bill by selling investments that lost value, a tax-loss harvesting advisor can help you time and select those sales carefully. Without expertise, you might miss opportunities or trigger unintended tax consequences that outweigh the benefits. CFP® certification means these advisors have formal training in tax and financial planning, which supports more informed decisions.
- Wash sale rules. Confirm how they avoid repurchasing the same or similar investments within 30 days, which would negate the tax loss.
- Portfolio impact. Ask how they balance harvesting losses with maintaining your desired investment allocation and risk level.
- State tax considerations. Since Illinois doesn’t tax retirement income, check how they factor in property taxes and other local tax impacts.
- Coordination with tax preparer. Effective harvesting requires syncing with your tax filings; ask how they collaborate with your accountant.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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John O
CFP®, Series 63, Series 65
Rockford, IL
LPL Financial
John O'Connor, a CFP® with 21 years of experience, specializes in tax-loss harvesting and wealth management, making him well-suited to help reduce tax bills through strategic investment sales. Based in nearby Rockford, IL, he offers flat-fee financial planning through LPL Financial, a large firm serving diverse clients, which may provide broader resources compared to smaller practices.
Experience: 21 years
Avg account: $399,489
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Cynthia B
CFP®, Series 63
Oregon, IL
Edward Jones
Cynthia Byrd's 38 years of experience and CFP® certification equip her to manage tax-loss harvesting effectively, balancing portfolio risk and timing sales to optimize tax benefits. As part of Edward Jones, a large firm with $1.01 trillion in assets, she offers a comprehensive wealth management approach with a fee of up to 1.35% annually, serving clients including retirees and business owners near Rochelle, IL.
Experience: 38 years
Avg account: $246,728
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Suzanne H
CFP®, Series 63, Series 65
Rockford, IL
Cetera
Suzanne Holt's 28 years of experience and CFP® certification equip her to manage tax-loss harvesting effectively, balancing portfolio risk and timing to optimize tax benefits. Based in nearby Rockford, IL, she offers flat-fee financial planning through Cetera, a large firm serving diverse clients, and brings additional expertise in retirement plans for business owners and charitable giving, distinguishing her from other advisors in the area.
Experience: 29 years
Avg account: $306,089
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Heath S
CFP®, Series 63, Series 65
Rockford, IL
Associated Investment Services, Inc.
Heath Sorenson, a CFP® professional with 20 years of experience, specializes in tax-loss harvesting and combines active portfolio management with passive and factor investing strategies, which can help optimize tax outcomes in Rochelle, IL. His firm serves individual investors and small entities, offering model portfolios and separately managed accounts with fees ranging from 1.42% to 1.81%, distinguishing him through a blend of diverse investment approaches and a moderate fee structure.
Experience: 21 years
Avg account: $303,096
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