CFP®-certified financial advisors working with founders and business owners in Rockford, IL
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you run a business or recently started one, you need an advisor who understands how to balance your personal and business finances together. A common mistake is treating your business income and personal wealth as separate, which can lead to missed tax and growth opportunities. CFP® certification means these advisors have formal training in financial planning, including business-related issues.
- Business cash flow insight. Ask how they help manage your business income alongside personal expenses to keep both healthy.
- Tax planning awareness. Confirm they consider local tax rules, like Rockford's property taxes, when advising on your business and personal finances.
- Growth and exit strategy. See if they discuss plans for scaling your business or preparing for a sale as part of your overall financial picture.
- Risk management. Check how they address insurance and liability risks unique to business owners in their advice.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
-
James E
CFP®, Series 63, Series 65
Rockford, IL
OSAIC
James Easton, a CFP® with 39 years of experience, is well-equipped to assist founders and business owners in Rockford, IL, balancing personal and business finances. His affiliation with OSAIC, a large firm managing around $200 billion in assets, offers a comprehensive investment process, while his flat-fee structure and expertise in annuities provide flexible and specialized financial planning options.
Experience: 40 years
Avg account: $398,336
-
Kristine W
CFP®, Series 63, Series 65
Rockford, IL
Cambridge Investment Research Advisors
Kristine White's 26 years of experience and CFP® certification equip her to address the financial complexities faced by founders and business owners in Rockford, IL, including retirement plans like SEP and solo 401(k)s. Working with Cambridge Investment Research Advisors, a large firm, she offers flat-fee financial planning and integrates tax preparation and insurance services, providing a comprehensive approach compared to other advisors in the area.
Experience: 27 years
Avg account: $378,281
-
Suzanne H
CFP®, Series 63, Series 65
Rockford, IL
Cetera
Suzanne Holt's 28 years of experience and CFP® certification equip her to integrate business and personal finances effectively for founders and business owners in Rockford, IL. Affiliated with Cetera, a large firm offering diverse portfolio management and fiduciary solutions, she provides flat-fee financial planning and specializes in retirement plans for business owners, tax-loss harvesting, and charitable giving, distinguishing her from other advisors in the area.
Experience: 29 years
Avg account: $306,089
-
Carl G
CFP®, Series 66
Rockford, IL
Edward Jones
Carl Gnewuch, a CFP® with eight years of experience in Rockford, IL, specializes in retirement plans for business owners, estate planning, and business succession. Working at Edward Jones, a large full-service firm, he offers a comprehensive approach with an AUM fee up to 1.35%, distinguishing him by combining local expertise with broad institutional support and a focus on founder-specific financial strategies.
Experience: 8 years
Avg account: $246,728
-
Heath S
CFP®, Series 63, Series 65
Rockford, IL
Associated Investment Services, Inc.
Heath Sorenson, a CFP®-certified advisor in Rockford, IL, brings 21 years of experience and a background as a founder, making him well-equipped to integrate business and personal financial planning for founders and business owners. His firm, Associated Investment Services, Inc., serves individual investors and small corporations with active portfolio management and tax-loss harvesting strategies, charging fees between 1.42% and 1.81% AUM, which may differ from other local advisors.
Experience: 21 years
Avg account: $303,096
Want help finding the right advisor?
Answer a few questions to see advisors matched to you.
Advisors focused on
People also searched
Popular in Rockford, IL
Find advisors by type
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)