Seasoned financial advisors working with founders and business owners in San Francisco, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you run a business or founded a startup, you need an advisor who understands how to balance your personal and business finances together. A common mistake is treating your business income and personal wealth as separate, which can lead to missed tax savings and cash flow issues. Seasoned advisors bring decades of experience navigating these complexities.
- Business cash flow insight. Look for advisors who ask detailed questions about your company’s revenue cycles and expenses to align your personal financial plan.
- Tax strategy integration. Confirm how they incorporate high California income taxes and property tax limits like Proposition 13 into your overall plan.
- Exit and succession planning. Ask how they help founders prepare for selling or passing on their business while protecting personal wealth.
- Experience with founder challenges. Seek examples where they’ve guided clients through startup growth phases, funding rounds, or ownership transitions.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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James S
Series 63
San Francisco, CA
OSAIC
James Schofield brings nearly four decades of experience advising founders and business owners in San Francisco, offering flat-fee financial planning and consulting services tailored to complex personal and business financial needs. His affiliation with OSAIC, a large SEC-registered firm with technology-driven investment processes, provides access to diverse advisory services and custodial platforms, distinguishing him from advisors with smaller firm resources or different fee structures.
Experience: 40 years
Avg account: $398,336
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Josie S
Series 63, Series 65
San Francisco, CA
Citigroup Global Markets
Josie Su's 21 years at Citigroup Global Markets equip her to address the complex financial needs of founders and business owners in San Francisco, integrating personal and business finances effectively. Her expertise includes tax-loss harvesting and sustainable investing, serving high-net-worth clients with a negotiable fee structure up to 2%, distinguishing her through large-firm resources and a focus on executive and founder clients.
Experience: 22 years
Avg account: $714,318
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Emmanuel S
PFS™, Series 63
San Francisco, CA
Cetera
Emmanuel Santos brings over 31 years of experience advising founders and business owners in San Francisco, combining wealth management with expertise in retirement plans like SEP and solo 401(k). His flat-fee financial planning through Cetera, a large firm, offers flexible consulting rates and access to diverse portfolio management options, distinguishing him from advisors with more traditional fee structures or narrower service scopes.
Experience: 31 years
Avg account: $306,089
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James S
CFP®, Series 63, Series 65
San Francisco, CA
UBS Financial Services
James Sheffield's 28 years at UBS Financial Services in San Francisco equip him to address the complex financial needs of founders and business owners, including cash flow and equity compensation tax strategies. His CFP® certification and experience at a large firm offering institutional trading and advisory services distinguish him from others by providing access to sophisticated portfolio management and proprietary research.
Experience: 29 years
Avg account: $693,691
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Henry D
Series 63, Series 65
San Francisco, CA
Mass Mutual Investors Services
Henry Do brings 24 years of experience advising founders and business owners in San Francisco, combining expertise in cash flow management and multi-generational wealth transfer. Affiliated with Mass Mutual Investors Services, a large firm known for collaborative, goal-focused planning, he offers detailed financial strategies without discretionary authority, distinguishing him from advisors at smaller firms or with less comprehensive analytical support.
Experience: 25 years
Avg account: $249,379
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