CFP®-certified, college savings (529s, UTMA, etc.) financial advisors in San Marcos, TX
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're planning for college expenses, you need an advisor who understands how to balance saving goals with other financial priorities like taxes and property costs. Without this focus, you might miss opportunities to optimize your savings vehicles for your family's unique situation. CFP® certification means these advisors have formal training in financial planning, including education funding.
- Tax-aware planning. Texas has no state income tax but significant property and sales taxes; ask how they factor these into your college savings strategy.
- Account selection guidance. Confirm they explain differences between 529 plans, UTMA accounts, and other options to match your goals and control preferences.
- Coordination with financial goals. See how they integrate college savings with retirement and other priorities to avoid overcommitting resources.
- Experience with education costs. Ask how they model rising tuition and related expenses to keep your plan realistic and adaptable.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Brian C
CFP®, Series 63, Series 65
New Braunfels, TX
Astoria Strategic Wealth, Inc.
Brian Cox offers expertise in college savings strategies, including 529 plans and UTMA accounts, supported by 14 years of experience and CFP® certification. Based in nearby New Braunfels, TX, he works within Astoria Strategic Wealth's eight-advisor team, focusing on high-net-worth clients with a diversified, tax-aware investment approach and a transparent fee structure including a 0.45% annual management fee.
Experience: 14 years
Avg account: $2,724,080
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Kevin F
CFP®
New Braunfels, TX
Force Acres, LLC
Kevin Force's 16 years of experience and CFP® certification equip him to guide San Marcos families through college savings strategies, including 529 plans and UTMA accounts, with attention to tax-aware planning in Texas. His flat-fee structure and focus on Gen X clients, combined with a personal, concierge-level service approach, differentiate him from other advisors by offering tailored, understandable financial guidance.
Experience: 17 years
Avg account: $484,652
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Zach B
CFP®
Kyle, TX
Barton Financial Group LLC
Zach Barton, CFP®, offers over 12 years of experience in college savings strategies, including 529 plans and UTMA accounts, tailored for clients in the San Marcos area. As founder of Barton Financial Group LLC in nearby Kyle, TX, he provides flat-fee and AUM-based options, serving professionals like attorneys and doctors, and integrates tax-aware planning with a focus on simplifying finances for families balancing multiple financial goals.
Experience: 13 years
Avg account: $384,521
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Jim C
CFP®, Series 66
New Braunfelss, TX
Intentional Living FP
Jim Crider is a CFP®-certified advisor near San Marcos, TX, specializing in college savings plans like 529s and UTMA accounts, with nine years of experience and a flat-fee structure ranging from $100 to $30,000 annually. His firm, Intentional Living FP, serves high-net-worth families and businesses using a passive, asset-allocation investment approach, distinguishing him from others by integrating comprehensive financial planning with educational seminars separate from product sales.
Experience: 9 years
Avg account: $310,041
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Patrick J
CFP®, Series 63, Series 66
Wimberley, TX
LPL Financial
Patrick Johnson's 13 years of experience and CFP® certification equip him to guide college savings strategies in the San Marcos area, balancing education funding with tax-aware planning in Texas. Affiliated with LPL Financial, a large firm offering flat-fee financial planning, he also specializes in retirement plans for business owners and tax-loss harvesting, providing a broad approach compared to advisors focused solely on college savings.
Experience: 13 years
Avg account: $399,489
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