Large-firm, wealth management financial advisors in Santa Cruz, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
When you're managing significant assets and planning for long-term financial goals, you need an advisor who understands the complexities of wealth management in Santa Cruz. Without expertise in local tax nuances, you might miss opportunities to protect your wealth or reduce your tax burden.
- Local tax insight. Confirm how they navigate California's high income taxes alongside Proposition 13, which can limit property tax increases for homeowners.
- Comprehensive asset coordination. Ask how they integrate investments, real estate, and other holdings into a unified plan.
- Risk and growth balance. Look for advisors who discuss managing risk while pursuing growth tailored to your wealth level.
- Large-firm resources. These advisors often have access to broader research and specialized teams, which can support complex wealth strategies.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Robert M
Series 66
Scotts Valley, CA
Cetera
Robert Mason Jr. offers wealth management expertise suitable for clients in Santa Cruz, leveraging 18 years of experience and a Series 66 designation. Affiliated with Cetera, a large firm providing diverse services including fiduciary solutions and access to third-party managers, he also offers flexible fee structures such as flat fees and hourly consulting, which may appeal to clients seeking tailored financial planning options.
Experience: 19 years
Avg account: $306,089
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Hector G
CFP®, Series 63, Series 66
Santa Cruz, CA
Edward Jones
Hector Gonzalez offers wealth management expertise in Santa Cruz through Edward Jones, a large firm managing over $1 trillion in assets, providing access to extensive research and specialized teams. With 16 years of experience, CFP® certification, and a focus on retirement income, business succession, and multi-generational wealth transfer, he also serves medical professionals and charges up to 1.35% annually in program fees.
Experience: 16 years
Avg account: $246,728
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John A
Series 63, Series 65
Santa Cruz, CA
LPL Financial
John Anzaldua offers wealth management expertise in Santa Cruz through LPL Financial, a large firm known for its in-house research and diverse investment options. With 33 years of experience and flat-fee financial planning, he serves a broad client base including high-net-worth households, providing tailored strategies that balance risk and growth while considering local tax nuances.
Experience: 33 years
Avg account: $399,489
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Antonio D
Series 63, Series 65
San Francisco, CA
Morgan Stanley
Antonio Da Roza offers wealth management expertise through Merrill's large-firm resources, providing access to extensive research and specialized teams ideal for managing complex financial needs in Santa Cruz. With 35 years of experience, a focus on executive and founder clients, and a 1.10% AUM fee for managed strategies under $2 million, he combines seasoned insight with tailored strategies for high earners and mid-career professionals.
Experience: 36 years
Avg account: $670,481
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Stefan W
Series 63, Series 66
Santa Cruz, CA
J.P. Morgan Securities
Stefan Webster at J.P. Morgan Securities offers wealth management expertise in Santa Cruz, leveraging the large firm's extensive resources and institutional consulting services to address complex asset coordination and local tax considerations. With Series 63 and 66 credentials, four years of industry experience, and a 0.30% annual AUM fee, he serves executives and business owners, distinguishing him through a blend of institutional insight and personalized client focus.
Experience: 5 years
Avg account: $318,381
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