Independent, cash flow / budgeting financial advisors in Santa Monica, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Managing your monthly income and expenses can feel overwhelming, especially if your cash flow fluctuates or you’re trying to save for big goals. Without clear budgeting, it’s easy to overspend or miss opportunities to build savings.
Independent advisors here focus solely on your financial picture without ties to specific products, aiming to help you understand and control your money better.
- Detailed cash flow analysis. Look for advisors who dig into your income sources and spending habits to create a realistic budget you can stick to.
- Goal alignment. Ask how they help prioritize your spending and saving to match your short- and long-term financial objectives.
- Expense management strategies. Confirm they offer practical advice on reducing unnecessary costs and managing debt effectively.
- Flexible planning. Check if they adjust your budget as your income or expenses change, keeping your plan relevant over time.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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George G
CFP®, Series 66
Santa Monica, CA
Guttman Financial Planning
George Guttman specializes in cash flow and budgeting with over 20 years of experience, offering detailed financial planning and debt management tailored to high-net-worth individuals in Santa Monica. His firm uses a long-term, buy-and-hold investment approach and provides educational workshops, distinguishing him with a comprehensive service model and a 1.25% AUM fee or $320 hourly rate for planning.
Experience: 21 years
Avg account: $153,127
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Daniel S
CFP®
Santa Monica, CA
Daniel M.. Stern, LLC
Daniel Stern specializes in cash flow and budgeting with over two decades of experience, offering independent, flat-fee financial planning in Santa Monica. His firm serves a small client base with personalized, hourly advice and employs a long-term, passive investment approach using low-cost index funds and ETFs, distinguishing him from advisors with larger client loads or different fee structures.
Experience: 23 years
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Lisa J
CFP®, Series 63, Series 65
Santa Monica, CA
Cycle Financial Planning LLC
Lisa Junghahn specializes in cash flow and budgeting, offering detailed financial planning with flat-fee options in Santa Monica, CA. As the sole advisor at Cycle Financial Planning LLC, she focuses on mid-career professionals and small-business owners, emphasizing client education and a do-it-yourself investing approach using low-cost ETFs and mutual funds, which distinguishes her from advisors with discretionary asset management.
Experience: 4 years
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Brad T
Series 65
Santa Monica, CA
Penmar Wealth Management LLC
Brad Tonoff specializes in cash flow and budgeting strategies as an independent advisor in Santa Monica, offering detailed financial planning at $250 per hour. His experience includes roles in insurance and investment services, and he works with Penmar Wealth Management, which provides discretionary asset management and uses analytical approaches with third-party sub-advisors, distinguishing him from others by combining budgeting expertise with broader asset management capabilities.
Experience: 1 year
Avg account: $75,748
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Tom B
Series 65
Santa Monica, CA
Holistic-Solutions
Tom Binder specializes in cash flow and budgeting with six years of experience and a Series 65 designation, offering flat-fee and hourly pricing in Santa Monica, CA. His firm, Holistic-Solutions, emphasizes diversified, tax-efficient investment strategies and provides educational workshops, distinguishing him with a comprehensive approach that includes debt management and Medicare planning alongside budgeting.
Experience: 6 years
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