CFP®-certified, private / alternative investments financial advisors in Santa Rosa, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you have significant assets outside traditional stocks and bonds, like private equity or hedge funds, you need an advisor who understands these complex investments. Without specialized knowledge, it's easy to misjudge risks or liquidity needs, which can disrupt your overall financial plan. CFP® certification means these advisors have formal training in financial planning, adding a layer of expertise to their alternative investment advice.
- Risk assessment expertise. Confirm how they evaluate the unique risks of private and alternative investments compared to public markets.
- Liquidity planning. Ask how they incorporate the often limited access to funds in these investments into your cash flow strategy.
- Tax implications. Private investments can have complex tax consequences; check how they navigate state and federal tax rules, especially in California.
- Portfolio integration. Understand how they balance alternative assets with your broader portfolio to align with your goals and risk tolerance.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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John P
CFP®, Series 63
Santa Rosa, CA
Independent Financial Group, LLC
John Pearson's 39 years of experience and CFP® certification equip him to manage complex private and alternative investments in Santa Rosa, CA. Working at Independent Financial Group, LLC, a large dual-registered broker-dealer and SEC-registered adviser, he offers flat-fee financial planning and uses risk-tolerance tools to tailor portfolios, distinguishing him from advisors with less comprehensive firm resources or fee flexibility.
Experience: 39 years
Avg account: $474,424
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Michael H
CFP®, ChFC®, Series 63, Series 65
Santa Rosa, CA
Core Wealth Partners LLC
Michael Hall's 12 years of experience and CFP® certification equip him to manage private and alternative investments effectively in Santa Rosa, CA. At Core Wealth Partners LLC, he focuses on equity market pricing discrepancies using sector-focused long/short and event-driven strategies, emphasizing capital preservation and proprietary risk management, which distinguishes him from other advisors in the area.
Experience: 13 years
Avg account: $1,020,134
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Adam G
CFP®, CFA®, Series 66
Santa Rosa, CA
Private Advisor Group, LLC
Adam Gourley is well-equipped to advise on private and alternative investments in Santa Rosa, CA, holding CFP®, CFA®, and Series 66 designations with 11 years of experience. His firm, Mariner Advisor Network, offers diverse services including portfolio management and retirement plan consulting, with flexible fee options such as negotiable AUM fees and fixed financial planning fees, distinguishing him from other advisors in the area.
Experience: 12 years
Avg account: $330,212
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Simon W
CFP®, Series 66
Santa Rosa, CA
Trek Financial
Simon Wheatley is a CFP®-certified advisor in Santa Rosa, CA, with 13 years of experience and expertise in private and alternative investments, tax-loss harvesting, and options strategies. He works at Trek Financial, which uses a quantitative, ETF-based approach with tactical models, offering services to individuals and institutional clients with flexible fee structures including flat fees and hourly consulting.
Experience: 14 years
Avg account: $537,789
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Steven K
CFP®, Series 63, Series 66
Santa Rosa, CA
Charles Schwab
Steven Krikac's 21 years of experience and CFP® certification equip him to manage private and alternative investments effectively, especially within the Santa Rosa area. Working at Charles Schwab, a large firm serving high-net-worth clients with a formal alternative-investment process and a 0.80% annual AUM fee, he offers both discretionary and non-discretionary management, distinguishing him from advisors at smaller firms or with less comprehensive resources.
Experience: 21 years
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