CFP®-certified financial advisors working with HENRYs (high earners, not rich yet) in Truckee, CA
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you're earning a high income but haven't yet built substantial wealth, you need an advisor who understands the unique challenges of balancing current expenses with future financial goals. Without this focus, it's easy to overlook how taxes and lifestyle choices today impact your ability to build lasting wealth.
- Income and tax planning. Look for advisors who consider California's high income taxes and how Proposition 13 limits property tax increases, helping you plan your cash flow effectively.
- Cash flow management. Ask how they help you prioritize saving and investing while managing the costs of living in Truckee's unique market.
- Growth trajectory insight. Confirm they model your expected income growth and expenses to create a realistic path toward financial security.
- Debt and savings balance. Ensure they address managing any debt alongside building emergency funds and retirement savings, tailored to your high-earning but not yet wealthy status.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Deborah P
CFP®, Series 66
Incline Village, NV
Wealth Enhancement Advisory Services, LLC
Deborah Pursey is CFP®-certified with 20 years of experience and specializes in serving HENRYs and mid-career professionals, making her well-suited to address the financial challenges of high earners in the Truckee area. She works with a large SEC-registered firm offering flat fees and a strategic investment approach blending passive and active management, which may appeal to clients seeking comprehensive planning and consulting services.
Experience: 20 years
Avg account: $1,378,035
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Tyson L
CFP®, Series 66
Reno, NV
Savvy
Tyson Lokke, a CFP® with 13 years of experience, specializes in advising HENRY clients and offers expertise in tax-loss harvesting and sustainable investing, which can help manage California's high income taxes and cash flow challenges. Based in Reno, NV, he provides flat-fee financial planning and combines index-based investing with tailored strategies, differentiating him from others by integrating ESG models and alternative investments.
Experience: 13 years
Avg account: $1,062,133
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Gregory G
CFP®, Series 66
Reno, NV
Cetera
Gregory Glodowski is a CFP®-certified advisor with 22 years of experience, specializing in serving HENRY clients and those approaching retirement. Based in Reno, NV, he offers flat-fee financial planning through Cetera, a large firm providing diverse portfolio management and fiduciary services, which may provide broader resources compared to smaller local advisors in Truckee.
Experience: 22 years
Avg account: $306,089
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