Top college savings (529s, UTMA, etc.) financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to balance current expenses with future education costs, especially if you have children or grandchildren. A common mistake is not choosing the right account type or investment strategy to match your timeline and tax situation.
- Account type clarity. Confirm whether they recommend 529 plans, UTMA accounts, or other vehicles based on your goals and control preferences.
- Tax impact understanding. Ask how they factor in state tax benefits and potential penalties for non-education withdrawals.
- Investment horizon alignment. Ensure they adjust investment risk as your child approaches college age, not just set it and forget it.
- Coordination with financial aid. Discuss how savings might affect eligibility for need-based aid and how they plan around that.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jeffrey S
Series 63, Series 65
Mequon, WI
Charles Schwab
Jeffrey Schnoor's 34 years of experience and focus on college savings, including 529 plans and UTMA accounts, equip him to help Wisconsin families balance education funding with tax and investment considerations. Operating from Charles Schwab, a large firm serving high-net-worth clients, he offers a 0.80% AUM fee structure and expertise in multi-state taxation and private investments, distinguishing him from advisors with narrower scopes or smaller firm resources.
Experience: 34 years
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Glenn H
CFP®, Series 63
Stevens Point, WI
Edward Jones
Glenn Helminiak specializes in college savings plans like 529s and UTMA accounts, leveraging 25 years of experience to tailor strategies that align with education timelines and tax considerations. Operating from a large, full-service firm, Edward Jones, he offers a comprehensive wealth management approach with a program fee up to 1.35% annually, distinguishing him through both his seasoned expertise and firm resources in Stevens Point, WI.
Experience: 25 years
Avg account: $246,728
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William H
Series 63, Series 65
Jackson, WI
Haese Financial Group Inc
William Haese specializes in college savings plans like 529s and UTMA accounts, offering tailored strategies that consider tax implications and investment horizons for education funding. With 39 years of experience and a flat-fee consulting option, he provides independent advice through Haese Financial Group in Jackson, WI, focusing on diversified, non-discretionary investment management using low-cost mutual funds and ETFs, which may appeal to clients seeking transparent fees and a seasoned approach.
Experience: 40 years
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Andrew C
Series 66
Milwaukee, WI
Merrill
Andrew Charles specializes in college savings plans like 529s and UTMA accounts, making him well-equipped to help Wisconsin families balance education costs with tax considerations. Based in Madison and affiliated with Merrill, a large firm, he brings nine years of experience and a holistic planning approach, also serving mid-career professionals and business owners with a 1.10% AUM fee for managed strategies under $2 million.
Experience: 9 years
Avg account: $860,085
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Austin J
Series 66
Oshkosh, WI
LPL Financial
Austin Jarrett specializes in college savings plans like 529s and UTMA accounts, making him well-suited to help Wisconsin families balance education funding with tax considerations. His flat-fee structure at LPL Financial, a large firm with extensive research support, offers access to strategic investment options, and his eight years of experience combined with prior roles at major banks provide a solid foundation compared to advisors with less institutional backing.
Experience: 9 years
Avg account: $399,489
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