Seasoned, college savings (529s, UTMA, etc.) financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
Saving for college often starts when you want to make the most of tax-advantaged accounts like 529 plans or UTMA (Uniform Transfers to Minors Act) accounts. Without careful planning, you might miss how account ownership and withdrawal timing affect financial aid eligibility and taxes.
- Account type trade-offs. Ask how they weigh 529 plans against UTMA accounts, since each impacts financial aid and control differently.
- Contribution timing. Confirm their approach to when and how much to contribute, balancing growth potential with your expected college timeline.
- Coordination with financial aid. Look for advisors who consider how savings affect aid formulas, not just investment returns.
- Experience with Wisconsin rules. Since state-specific benefits and rules vary, check how they navigate Wisconsin’s college savings incentives and regulations.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Jeffrey S
Series 63, Series 65
Mequon, WI
Charles Schwab
Jeffrey Schnoor's 34 years of experience and expertise in college savings, including 529 plans and UTMA accounts, equip him to navigate Wisconsin's specific rules and tax implications effectively. Operating from Charles Schwab in Mequon, he serves primarily high-net-worth clients with a 0.80% annual fee, offering both discretionary and non-discretionary investment guidance, which distinguishes him from advisors at smaller firms or with less comprehensive service models.
Experience: 34 years
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Glenn H
CFP®, Series 63
Stevens Point, WI
Edward Jones
Glenn Helminiak brings 25 years of experience and CFP® certification to advising on college savings strategies like 529 plans and UTMA accounts, with a focus on Wisconsin-specific rules and tax implications. Operating from a large Edward Jones branch in Stevens Point, he offers a comprehensive wealth management approach with an AUM fee up to 1.35%, distinguishing him through firm resources and his dual role as branch owner.
Experience: 25 years
Avg account: $246,728
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William H
Series 63, Series 65
Jackson, WI
Haese Financial Group Inc
William Haese brings 39 years of experience to college savings planning in Wisconsin, specializing in 529 plans and UTMA accounts. His firm offers flat-fee consulting services and manages assets with a focus on diversified, low-cost mutual funds and ETFs, which may appeal to clients seeking a structured, non-discretionary investment approach combined with tax and financial planning expertise.
Experience: 40 years
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Dennis D
CFP®, Series 63, Series 65
Menasha, WI
LPL Financial
Dennis Durocher's 33 years of experience and CFP® certification equip him to guide Wisconsin clients through college savings strategies involving 529 plans and UTMA accounts, considering state-specific rules and tax implications. Affiliated with LPL Financial, a large firm offering diverse investment solutions and flexible portfolio management, he provides flat-fee financial planning, distinguishing him from advisors with different fee structures or smaller firm resources.
Experience: 33 years
Avg account: $399,489
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Christina W
Series 63, Series 65
Appleton, WI
Winch Financial
Christina Winch's 28 years of experience and CFP® certification equip her to guide Wisconsin families through college savings strategies involving 529 plans and UTMA accounts, considering state-specific rules and tax implications. Operating from Appleton, WI, her firm manages $511 million for 816 clients, offering flat-fee planning and discretionary portfolio management that balances fundamental and technical analysis, distinguishing her from advisors with less comprehensive investment approaches.
Experience: 28 years
Avg account: $665,534
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