Top family Business financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might need a family business advisor if you're navigating ownership transitions, succession planning, or balancing family dynamics with business goals. Without focused expertise, advisors can overlook the unique challenges of blending family relationships and business decisions, leading to conflicts or missed opportunities.
- Succession planning insight. Look for advisors who understand how to prepare both the business and family members for leadership changes.
- Conflict management skills. Ask how they help families address disagreements that could impact business stability.
- Tax and legal coordination. Confirm they work closely with your tax and legal professionals to align business and family interests.
- Long-term business health. Ensure they consider how family decisions affect the ongoing success and growth of your business.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Ross F
CFP®, Series 66
Madison, WI
Atlatl Advisers
Ross Fedenia specializes in family business financial advising in Wisconsin, offering expertise in succession planning and managing family dynamics within business contexts. His firm, ATLATL Advisers, provides flat-fee financial planning starting at $2,500 and emphasizes individualized plans with diversified asset allocation, including digital assets. With 10 years of experience and CFP® certification, Ross stands out for integrating modern investment strategies and serving established professionals and business owners in Madison.
Experience: 11 years
Avg account: $1,306,594
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Robert S
Series 63, Series 65
Foster City, CA
IEQ Capital, LLC
Robert Skinner Jr. brings 30 years of experience and expertise in family business, private and alternative investments, and retirement plans for business owners, making him well-equipped to address the complexities of family business financial needs. Based in Foster City, CA, he operates within IEQ Capital, a large firm serving high-net-worth clients with a flat-fee structure and a sophisticated investment approach that includes family-office services and alternative investments, distinguishing him from advisors focused solely on traditional portfolios.
Experience: 30 years
Avg account: $24,582,290
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Elizabeth J
Series 66
Madison, WI
Merrill
Elizabeth Jackson's extensive 28 years of experience and focus on family business make her well-equipped to assist with ownership transitions and succession planning in Wisconsin. As a seasoned advisor at Merrill, she offers a comprehensive approach that includes collaboration with legal and tax professionals, and her expertise extends to college savings and divorce financial planning, providing broader support compared to other advisors in the region.
Experience: 28 years
Avg account: $860,085
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Lindsay R
Series 63, Series 66
Madison, WI
Edward Jones
Lindsay Rogers specializes in family business financial advising in Wisconsin, with expertise in business succession planning and multi-generational wealth transfer, making her well-suited for navigating ownership transitions and family dynamics. Based in Madison and affiliated with Edward Jones, a large full-service wealth management firm, she offers advisory programs with fees up to 1.35% annually and brings eight years of industry experience, including prior roles at Morgan Stanley Private Bank and U.S. Bank.
Experience: 8 years
Avg account: $246,728
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Daniel A
CFP®, Series 63, Series 65
Lombard, IL
Athena Advisor Services, LLC
Daniel Alberth's 27 years of experience and CFP® certification equip him to address the complex needs of family businesses, including succession planning and balancing family dynamics. Operating from Athena Advisor Services, LLC, he offers both discretionary asset management and financial planning with a 2.0% maximum AUM fee, serving a diverse client base including trusts and business entities, which may provide broader insights compared to advisors focused solely on individual clients.
Experience: 27 years
Avg account: $483,498
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