Seasoned, family Business financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
You might need a family business advisor if you're navigating ownership transitions, succession planning, or complex family dynamics in your business. Without focused expertise, advisors can overlook how personal relationships affect business decisions, leading to conflicts or missed opportunities. Seasoned advisors bring years of experience managing these intertwined challenges, helping you balance family and business goals effectively.
- Succession planning insight. Ask how they approach passing leadership to the next generation while maintaining business stability.
- Conflict resolution skills. Confirm their experience handling disputes that arise from family roles and business interests.
- Tax and legal coordination. Check how they integrate tax strategies and legal considerations specific to family-owned businesses.
- Long-term growth focus. See if they help align family values with business growth plans over multiple generations.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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Robert S
Series 63, Series 65
Foster City, CA
IEQ Capital, LLC
Robert Skinner Jr. brings 30 years of experience and expertise in family business advisory, including retirement plans for business owners and private alternative investments, which supports complex family business needs. Based in Foster City, CA, he operates within IEQ Capital, a large firm serving high-net-worth clients with a flat-fee structure and a sophisticated investment approach that combines macro research and private alternatives, distinguishing him from advisors focused solely on local Wisconsin markets.
Experience: 30 years
Avg account: $24,582,290
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Elizabeth J
Series 66
Madison, WI
Merrill
Elizabeth Jackson's extensive 28 years of experience and focus on family business make her well-equipped to assist with succession planning and managing complex family dynamics in Wisconsin. As a seasoned advisor at Merrill, she offers a comprehensive approach that includes collaboration with legal and tax professionals, and her expertise extends to college savings and divorce financial planning, providing a broader range of services compared to other advisors in the area.
Experience: 28 years
Avg account: $860,085
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Mary P
Series 63, Series 65
Dubuque, IA
Atlatl Advisers
Mary Patch brings 24 years of experience and specializes in family business, making her well-equipped to handle the complexities of family-owned enterprises in Wisconsin. Her firm, ATLATL Advisers, offers flat-fee financial planning starting at $2,500 and combines personalized plans with systematic equity strategies, setting her apart with a blend of active portfolio management and consulting services tailored to closely held businesses.
Experience: 24 years
Avg account: $1,306,594
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Daniel A
CFP®, Series 63, Series 65
Lombard, IL
Athena Advisor Services, LLC
Daniel Alberth's 27 years of experience and CFP® certification equip him to address complex family business needs, including succession planning and balancing family dynamics. Based in Lombard, IL, he works with Athena Advisor Services, which manages $82.2 million for 187 clients, offering discretionary asset management and diverse investment strategies. His fee structure includes a 2.0% maximum AUM charge and hourly financial planning, providing flexible options compared to other advisors in Wisconsin.
Experience: 27 years
Avg account: $483,498
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