Top values-based investing financial advisors in Wisconsin
The right financial advisor for you depends on how you weigh location, expertise, experience, the clients they typically serve, and how they work with you.
If you want your investments to reflect your personal beliefs and ethics, you need an advisor who understands how to align your portfolio with your values without sacrificing financial goals. A common mistake is focusing only on returns while overlooking how investments impact social or environmental issues important to you.
- Values integration approach. Ask how they incorporate your specific values into investment choices beyond standard screens.
- Impact measurement. Confirm how they track and report the social or environmental outcomes of your investments.
- Portfolio customization. Look for advisors who tailor strategies to your unique priorities, not just offer generic "green" funds.
- Ongoing alignment checks. Ensure they regularly review your portfolio to keep it consistent with evolving values and market changes.
Here are top matches to get you started. Review each profile to compare experience, credentials, and approach.
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George G
Series 65
San Francisco, CA
Just Futures
George Guerrero specializes in values-based investing with a focus on ESG and sustainable strategies, making him well-suited for clients seeking to align investments with personal ethics. Operating from San Francisco, he leads Just Futures, a firm serving nonprofits and mission-driven investors with a $46.7 million asset base, offering fee structures including up to 0.70% AUM and hourly rates, which may differ from advisors focused on individual high-net-worth clients in Wisconsin.
Experience: 9 years
Avg account: $34,863
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Ian C
Series 66
Merrill, WI
Edward Jones
Ian Cohrs specializes in values-based investing and religious/faith-focused financial planning, making him well-suited for clients in Wisconsin seeking to align their portfolios with personal ethics. Operating within Edward Jones, a large firm with over $1 trillion in assets and a nationwide advisor network, he offers a comprehensive approach including retirement income and charitable giving strategies, with fees up to 1.35% annually, distinguishing him from smaller or boutique advisors.
Experience: 2 years
Avg account: $246,728
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Bradley H
CFP®, CFA®
Madison, WI
Mariner
Bradley Howe specializes in values-based investing and socially responsible strategies, making him well-suited for clients in Wisconsin seeking to align their portfolios with personal ethics. As a CFP® and CFA® at Mariner Wealth, a large firm managing nearly $99 billion, he offers flat-fee and hourly financial planning services, catering primarily to high-net-worth individuals, which distinguishes him from advisors with smaller client bases or different fee structures.
Experience: 3 years
Avg account: $2,116,909
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Justus H
Series 66
Green Bay, WI
Merrill
Justus Hedeen specializes in values-based investing in Wisconsin, integrating ESG and sustainable investing strategies with a focus on retirement income and tax minimization. With 16 years of experience at Merrill, a large firm, he offers a 1.10% AUM fee for managed strategies under $2 million and serves diverse clients including LGBTQIA individuals and non-profits. His background as an Investment Analyst and CFA designation support his thorough approach to aligning portfolios with clients' ethical priorities.
Experience: 16 years
Avg account: $860,085
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Peter C
Series 65
Middleton, WI
Trek Financial
Peter Cymbalak specializes in values-based investing in Wisconsin, integrating clients' ethical priorities with a strategic, ETF-based investment approach that includes systematic tactical models and quantitative methods. Unlike some advisors, he offers a range of fee structures including flat fees and hourly consulting, and serves diverse clients from individuals to institutional trusts, providing tailored financial planning and risk management strategies.
Experience: 12 years
Avg account: $537,789
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