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1 St Discount Brokerage, Inc.

Updated today

Client assets under management

$127,548,938

Clients

216

38% high-net-worth

Advisors

8

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

27

Very Low

Average account size

$590,504

About

1st Discount Brokerage, Inc. provides advisory services to individuals (including both non‑HNW and high‑net‑worth clients), corporations, and pension/profit‑sharing plans, offering discretionary and non‑discretionary portfolio management, financial planning, pension consulting, manager‑selection and consulting services, advisory referrals, and tax/accounting services through its MyCFO offering. The firm also sponsors a wrap‑fee program called the Freedom Account and offers both fee‑based and commission‑based account options.

Investment decisions are guided by written investment policy statements and a mix of fundamental, technical, quantitative and qualitative analysis, with strategies that include long‑term and short‑term purchases, trading, option writing, margin and short sales, as well as allocation to third‑party managers via manager‑selection programs. Accounts are reviewed at least quarterly and clients receive custodial statements and performance reporting, with the firm operating in both discretionary and non‑discretionary capacities.

The firm is dually registered as an SEC‑registered investment adviser and a FINRA‑member broker‑dealer, with affiliated insurance and tax/accounting activities and trade clearing through Apex Clearing; it discloses that direct fee deductions from custodian accounts result in being deemed to have custody under SEC rules. 1st Discount Brokerage transitioned to SEC registration in June 2025 and discloses prior regulatory settlements, including an SEC settlement in 2012 and a FINRA settlement in 2015 involving supervisory and registration issues that resulted in censures and monetary sanctions.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Digital advisory service

Expertise

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Executive Founder/Business Owner

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Fee options

Percentage

$0 - $1,000,000: 2.00% $1,000,000 - $2,500,000: 1.75% $2,500,000 - $5,000,000: 1.50% $5,000,000 - $10,000,000: 1.00% $10,000,000+: Negotiable

Commissions

Equities under $2/share commission up to 5%; equities over $2/share commission up to 2.5%; options commission up to 5%; fees are negotiable and may differ per client.

Project-based

Financial Planning fees $250 to $500 per hour; Consulting Services fees up to $500 per hour; Tax preparation fees $250 per hour with minimum $500 charge.

Other

Account minimum: $50,000 Fee-only: Financial Planning fees charged hourly at $250 to $500 per hour with a $2,500 minimum retainer per engagement; Consulting Services fees charged hourly up to $500.

Main office location

1 St Discount Brokerage, Inc.

8927 Hypoluxo Road, Suite A5

Lake Worth FL 33467, United States

Number of offices

3

Most active in

Arkansas · California · Florida · Massachusetts · Minnesota · New Jersey · Pennsylvania · Rhode Island · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nicky D

Series 66

Lake Worth, FL

1 St Discount Brokerage, Inc.

Nicky De Young is a Series 66 licensed advisor with 20 years of industry experience, currently working at 1 St Discount Brokerage, Inc. since 2002. Prior to that, De Young was affiliated with Portsmouth Financial Services from 2020 to 2024. In addition to financial advising, De Young owns a CPA firm focused on taxation and accounting. 1 St Discount Brokerage, Inc. provides advisory services to a range of clients including individuals, corporations, and pension plans, offering portfolio management, financial planning, and pension consulting. The firm uses a combination of fundamental, technical, quantitative, and qualitative analysis to guide investment decisions and offers both discretionary and non-discretionary services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Ned P

Series 63, Series 66

Providence, RI

1 St Discount Brokerage, Inc.

Ned Pascucci is a financial advisor with 1 St Discount Brokerage, Inc. in Providence, RI, holding Series 63 and Series 66 licenses and bringing 30 years of industry experience. He has worked at UBS Financial Services Inc. since 2010. In addition to his advisory role, he is also an insurance agent. 1 St Discount Brokerage, Inc. serves individuals, corporations, and pension/profit-sharing plans with discretionary and non-discretionary portfolio management, financial planning, pension consulting, and other advisory services. The firm employs a diverse investment approach that includes fundamental, technical, quantitative, and qualitative analysis, and offers both fee-based and commission-based accounts.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

John M

Series 63

Half Moon Bay, CA

1 St Discount Brokerage, Inc.

John Mchugh II is a financial advisor at 1 St Discount Brokerage, Inc. with 49 years of industry experience. He holds a Series 63 designation and has worked at 1 St Discount Brokerage since 2002, as well as at Thomas F. White & Co., Incorporated and Mcclurg Capital Corporation since 1990. 1 St Discount Brokerage, Inc. serves individuals, corporations, and pension/profit-sharing plans, offering a range of advisory services including portfolio management, financial planning, pension consulting, and tax/accounting through its MyCFO offering. The firm employs a mix of fundamental, technical, quantitative, and qualitative analysis to guide investment decisions, operating both discretionary and non-discretionary accounts.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Ebba G

Series 66

Lake Worth, FL

1 St Discount Brokerage, Inc.

Ebba Gustafsson is a financial advisor at 1 St Discount Brokerage, Inc. with one year of industry experience. She holds a Series 66 designation and has prior work experience at Palm Beach Atlantic University, Coastal Health Group, and Varbergs Gravteknik AB. 1 St Discount Brokerage, Inc. provides advisory services to individuals, corporations, and pension/profit-sharing plans, offering portfolio management, financial planning, pension consulting, and related services. The firm employs a combination of fundamental, technical, quantitative, and qualitative analyses to guide investment decisions and serves clients through both discretionary and non-discretionary accounts.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Jacqueline P

Series 63, Series 65

Jonesboro, AR

1 St Discount Brokerage, Inc.

Jacqueline Pardew is a seasoned financial advisor with 36 years of industry experience, currently serving with 1 St Discount Brokerage, Inc. since 2002. She holds Series 63 and Series 65 designations and also has a longstanding role at Southern Management Corp. Outside of advising, Pardew is co-owner and treasurer of a construction company and president of a property management firm, and she participates in volunteer activities with her local Episcopal Church. 1 St Discount Brokerage, Inc. serves individual and institutional clients, providing a range of advisory services including portfolio management, financial planning, and pension consulting. The firm employs a diverse investment approach guided by written policy statements and blends fundamental, technical, quantitative, and qualitative analyses.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Jeffrey B

Series 63, Series 65

Providence, RI

1 St Discount Brokerage, Inc.

Jeffrey Bogosian is a financial advisor at 1 St Discount Brokerage, Inc. in Providence, RI, with 32 years of industry experience. He holds Series 63 and Series 65 designations and has been with First Discount Brokerage, Inc. since 2003. Bogosian serves on the boards of the J. Arthur Trudeau Memorial Center and the Rhode Island Airport Corporation. 1st Discount Brokerage, Inc. provides advisory services to individuals, corporations, and pension/profit-sharing plans, employing a range of investment strategies guided by written policy statements. The firm offers discretionary and non-discretionary portfolio management, financial planning, and consulting services, serving both high-net-worth and non-high-net-worth clients.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

William C

Series 63, Series 65

Lake Worth, FL

1 St Discount Brokerage, Inc.

William Corley Jr. is a financial advisor at 1 St Discount Brokerage, Inc. in Lake Worth, FL, holding Series 63 and Series 65 licenses with 41 years of industry experience. He has been with 1 St Discount Brokerage since 1995. Outside of his advisory role, he is a writer for Equities.com and a financial speaker. 1st Discount Brokerage, Inc. provides advisory services to individuals, corporations, and pension/profit-sharing plans, offering portfolio management, financial planning, consulting, and tax/accounting services. The firm employs a mix of fundamental, technical, quantitative, and qualitative analysis, serving clients through both discretionary and non-discretionary accounts.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

George R

Series 63, Series 66

Lake Worth, FL

1 St Discount Brokerage, Inc.

George Rohloff is a financial advisor with 29 years of industry experience and holds Series 63 and Series 66 designations. He has been with 1 St Discount Brokerage, Inc. since 2007 in Lake Worth, FL. 1 St Discount Brokerage, Inc. provides advisory services to individuals, corporations, and pension/profit-sharing plans, offering portfolio management, financial planning, pension consulting, and tax/accounting services. The firm employs a mix of fundamental, technical, quantitative, and qualitative analysis to guide investment decisions and serves clients in both discretionary and non-discretionary capacities.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
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