1 St Discount Brokerage, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$127,548,938
Clients
216
Advisors
8
across 4 offices
About
1st Discount Brokerage, Inc. provides advisory services to individuals (including both non‑HNW and high‑net‑worth clients), corporations, and pension/profit‑sharing plans, offering discretionary and non‑discretionary portfolio management, financial planning, pension consulting, manager‑selection and consulting services, advisory referrals, and tax/accounting services through its MyCFO offering. The firm also sponsors a wrap‑fee program called the Freedom Account and offers both fee‑based and commission‑based account options.
Investment decisions are guided by written investment policy statements and a mix of fundamental, technical, quantitative and qualitative analysis, with strategies that include long‑term and short‑term purchases, trading, option writing, margin and short sales, as well as allocation to third‑party managers via manager‑selection programs. Accounts are reviewed at least quarterly and clients receive custodial statements and performance reporting, with the firm operating in both discretionary and non‑discretionary capacities.
The firm is dually registered as an SEC‑registered investment adviser and a FINRA‑member broker‑dealer, with affiliated insurance and tax/accounting activities and trade clearing through Apex Clearing; it discloses that direct fee deductions from custodian accounts result in being deemed to have custody under SEC rules. 1st Discount Brokerage transitioned to SEC registration in June 2025 and discloses prior regulatory settlements, including an SEC settlement in 2012 and a FINRA settlement in 2015 involving supervisory and registration issues that resulted in censures and monetary sanctions.
Client services
Expertise
Occupation focus
Fee options
$0 - $1,000,000: 2.00% $1,000,000 - $2,500,000: 1.75% $2,500,000 - $5,000,000: 1.50% $5,000,000 - $10,000,000: 1.00% $10,000,000+: Negotiable
Equities under $2/share commission up to 5%; equities over $2/share commission up to 2.5%; options commission up to 5%; fees are negotiable and may differ per client.
Financial Planning fees $250 to $500 per hour; Consulting Services fees up to $500 per hour; Tax preparation fees $250 per hour with minimum $500 charge.
Account minimum: $50,000 Fee-only: Financial Planning fees charged hourly at $250 to $500 per hour with a $2,500 minimum retainer per engagement; Consulting Services fees charged hourly up to $500.
Main office
See office8927 Hypoluxo Road, Suite A5
Lake Worth FL 33467
Advisors at this office
4
Offices (4)
Most active in
Arkansas · California · Florida · Massachusetts · Minnesota · New Jersey · Pennsylvania · Rhode Island · Tennessee · Texas
Also doing business as
1 Db Asset Management · 1 St Discount Brokerage, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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