Iowa City, IA Office

25, LLC provides discretionary asset management and ongoing financial planning to individual and high‑net‑worth clients. The firm also offers estate‑planning coordination through the Vanilla third‑party platform, assists with retitling accounts to align with estate plans, and performs due diligence services for third‑party companies.

Investment programs are tailored to client goals and risk tolerances and use a mix of fundamental, technical, charting, and cyclical analysis with periodic portfolio reviews and tax‑aware monitoring. The firm discloses that it may receive performance‑based compensation in certain instances through a share of managers’ carried interest for alternative investments, with those arrangements structured outside of client accounts.

A notable feature is that some investment advisor representatives maintain outside roles as registered representatives of GreatPointCapital, LLC and as licensed insurance agents, which can result in separate commission‑based compensation and potential conflicts of interest the firm discloses. The brochure also notes the firm accepts limited custody for fee billing and, in some cases, client login credentials for held‑away retirement accounts (requiring an annual independent surprise audit), and that it may receive reimbursements from sponsors for due diligence and marketing activities.