Atlanta, GA Office

Team
Updated today
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49 Financial

Multi-team

Firm-wide stats for 49 Financial

Total advisors

144

Across 15 offices

Clients per advisor

26 Very Low

Avg AUM per client

$344,115 Low

HNW client ratio

6% Low

About

49 Financial serves a mix of individual and institutional clients—including retail and high‑net‑worth individuals, trusts, estates, corporations, and retirement plans—providing financial planning (project and ongoing), advanced planning, retirement‑plan consulting, and discretionary and non‑discretionary investment management. The firm also offers tiered fractional family office services (standard and premium) alongside access to third‑party managers and implementation of legacy positions and employer‑sponsored products.

The firm’s investment approach emphasizes disciplined, long‑term diversified asset allocation grounded in a derivative of Modern Portfolio Theory, combining fundamental, cyclical, technical and behavioral analysis. It manages proprietary model portfolios (and may use externally provided models via a technology platform), favors mutual funds and ETFs over individual stocks, monitors models through an Investment Committee, and periodically rebalances with an emphasis on client behavioral coaching.

Distinctive features compared with many multi‑team peers include that some supervised persons are registered representatives of a broker‑dealer and are licensed insurance agents, and the firm’s advisors may receive commission‑based compensation and outside compensation for insurance and securities sales—arrangements that the firm discloses as potential conflicts of interest. 49 Financial also maintains notable third‑party and referral relationships (including use of an OCIO/model provider through a platform, ownership and profit‑sharing interests with that provider, and referral arrangements for premium‑financed life insurance and other services) and operates a formal fractional family office offering with high net‑worth eligibility requirements, all of which affect how it implements and recommends certain solutions.

Based on 49 Financial

Expertise

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k)

Based on 49 Financial

Occupation focus

Executive Founder/Business Owner

Based on 49 Financial

Demographic focus

Established Professionals Values-based investing

Based on 49 Financial

Location

3101 Cobb Pkwy SE, Suite 125

Atlanta GA 30339

Advisors at this office

18

Advisors at this office

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Jonathan C

Series 63, Series 65

Atlanta, GA

49 Financial

Jonathan Curry is an investment advisor representative with 5 years of industry experience, currently affiliated with 49 Financial in Atlanta, GA. He has held roles at Oakwood Capital Securities and Purshe Kaplan Sterling Investments among others. His background includes positions in both financial advisory and non-investment ventures such as moving and delivery services. 49 Financial serves a diverse client base including individuals, trusts, estates, and institutions, offering financial and retirement planning, investment management, and tiered fractional family office services. The firm’s approach focuses on disciplined, long-term diversified asset allocation using proprietary and external model portfolios, emphasizing mutual funds and ETFs and active client behavioral coaching.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Paul W

Series 65

Atlanta, GA

49 Financial

Paul Wedge is a financial advisor at 49 Financial with two years of industry experience and holds a Series 65 designation. Prior to joining 49 Financial in 2024, he worked briefly at Robert W. Baird & Co. and has experience as a fixed insurance agent. 49 Financial serves a diverse client base including individuals, trusts, corporations, and retirement plans, offering financial planning, retirement-plan consulting, and investment management. The firm emphasizes a disciplined, long-term diversified asset allocation approach and provides tiered fractional family office services alongside access to third-party managers.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Frank L

Series 65

Atlanta, GA

49 Financial

Frank Lyles III is a financial advisor at 49 Financial based in Atlanta, GA. He holds a Series 65 designation and has recently begun his career in the financial industry. Prior to joining 49 Financial, he worked at QTS and T5 Data Centers, and has experience at Auburn University and Holy Innocents' Episcopal School. 49 Financial serves a diverse clientele, including retail and high-net-worth individuals, trusts, estates, corporations, and retirement plans. The firm provides financial planning, advanced planning, retirement-plan consulting, and both discretionary and non-discretionary investment management, with an investment approach grounded in Modern Portfolio Theory and emphasizing long-term diversified asset allocation.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Jack S

Series 65

Atlanta, GA

49 Financial

Jack Stulack is a financial advisor at 49 Financial with a Series 65 credential and one year of industry experience. Prior to joining 49 Financial in 2025, he worked at Caring Transitions in 2024 and was a full-time student from 2021 to 2025. He is also a licensed fixed insurance agent. 49 Financial serves individual and institutional clients, offering financial planning, retirement-plan consulting, and investment management. The firm emphasizes a disciplined, long-term, diversified asset allocation approach and provides tiered fractional family office services alongside access to third-party managers.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Mitchell R

Series 63, Series 66

Atlanta, GA

49 Financial

Mitchell Roper is a financial advisor at 49 Financial in Atlanta, GA, holding Series 63 and Series 66 licenses with six years of industry experience. His prior experience includes roles at Oakwood Capital Securities, Inc. and Purshe Kaplan Sterling Investments. Outside of investment advising, he is a licensed agent writing fixed insurance business. 49 Financial serves individual and institutional clients by providing comprehensive financial planning, advanced planning, retirement-plan consulting, and investment management. The firm emphasizes disciplined, long-term diversified asset allocation and offers tiered fractional family office services alongside access to third-party managers.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Campbell H

Series 63, Series 66

Atlanta, GA

49 Financial

Campbell Huber is a financial advisor with 49 Financial in Atlanta, GA, holding Series 63 and Series 66 licenses and three years of industry experience. His prior roles include positions at Oakwood Capital Securities, Purshe Kaplan Sterling Investments, and Peachtree Planning. Outside of his advisory work, he coaches youth basketball and serves as networking chair for the Sigma Pi Fraternity alumni committee. 49 Financial serves a diverse client base including individuals, trusts, estates, corporations, and retirement plans, offering financial planning, advanced planning, retirement plan consulting, and investment management. The firm employs a disciplined, long-term, diversified asset allocation strategy incorporating multiple analytical approaches and operates tiered fractional family office services.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Tarpley H

Series 65

Atlanta, GA

49 Financial

Tarpley Herlihy is a financial advisor at 49 Financial with one year of industry experience. He holds a Series 65 designation and previously worked at Southwestern Advantage and the University of Georgia. Herlihy is also a licensed insurance agent. 49 Financial serves a diverse client base, including individuals, trusts, estates, corporations, and retirement plans, offering financial planning, retirement-plan consulting, and investment management with a focus on disciplined, long-term diversified asset allocation.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Clifton B

Series 63, Series 65

Atlanta, GA

49 Financial

Clifton Borders is a financial advisor with 5 years of industry experience, currently with 49 Financial in Atlanta, GA. He holds Series 63 and Series 65 licenses and has prior experience at Purshe Kaplan Sterling Investments and Oakwood Capital Securities, Inc. Borders is also licensed to sell fixed and traditional insurance products. 49 Financial serves individual and institutional clients, including high-net-worth individuals and retirement plans, offering financial planning, advanced planning, retirement-plan consulting, and investment management. The firm utilizes a disciplined, long-term diversified asset allocation approach and provides tiered fractional family office services alongside access to third-party managers.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Rebecca B

Series 65

Atlanta, GA

49 Financial

Rebecca Barnett is a financial advisor at 49 Financial with a Series 65 credential and no prior industry experience. Her background includes roles at Barrett Properties, Oconee Youth School of Performance, the University of Georgia, Rhythm Dance Center, and Walton High School. She has been involved in educational and performance organizations for several years. 49 Financial serves individual and institutional clients, including high-net-worth individuals and retirement plans, offering financial planning, advanced planning, retirement-plan consulting, and investment management. The firm’s investment approach focuses on disciplined, long-term diversified asset allocation using mutual funds and ETFs, supported by an Investment Committee and client behavioral coaching.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
user avatar

Heath S

Series 65

Atlanta, GA

49 Financial

Heath Siebel is a financial advisor at 49 Financial with Series 65 credentials and one year of industry experience. His prior work includes roles at The Land Group Title Company, Cincinnati Reds, Cellular Sales, and co-ownership of DiOrios Pizza and Pub. Siebel is also a licensed fixed insurance agent. 49 Financial serves a range of individual and institutional clients, offering financial planning, retirement-plan consulting, and investment management. The firm emphasizes a disciplined, long-term diversified asset allocation approach and provides tiered fractional family office services.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
user avatar

Scott R

Series 65

Atlanta, GA

49 Financial

Scott Ruth Jr. is a Series 65-credentialed advisor at 49 Financial in Atlanta, GA, with one year of industry experience. His prior work includes roles at S.L. Nusbaum RE and the University of Georgia. 49 Financial serves individual and institutional clients, offering financial planning, retirement-plan consulting, and investment management with an emphasis on disciplined, long-term diversified asset allocation and behavioral coaching. The firm maintains a multi-team structure with a range of services including fractional family office offerings for high-net-worth clients.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Sydney C

Series 63, Series 65

Atlanta, GA

49 Financial

Sydney Cobb is a financial advisor at 49 Financial with Series 63 and Series 65 credentials and two years of industry experience. She has previously worked at Oakwood Capital Securities, 49 Wealth Management, and Purshe Kaplan Sterling Investments. Outside of her advisory role, she serves as an ambassador for Six Zero Pickleball, a pickleball brand based in Australia. 49 Financial serves individual and institutional clients, including high-net-worth individuals and retirement plans, offering financial planning, retirement-plan consulting, and investment management. The firm emphasizes a disciplined, long-term diversified asset allocation approach that integrates fundamental, cyclical, technical, and behavioral analysis.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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Michael K

ChFC®, Series 63

Atlanta, GA

49 Financial

Michael Kipniss is a financial advisor at 49 Financial with the ChFC® designation and over 41 years of industry experience. He has worked at Oakwood Capital Securities, Inc. and 49 Financial since 2026 and spent 15 years with Mass Mutual Investors Services and Mass Mutual Life Insurance Company. 49 Financial serves individual and institutional clients, including high-net-worth individuals, trusts, and retirement plans, providing financial planning, retirement-plan consulting, and investment management. The firm employs a disciplined, long-term investment approach centered on diversified asset allocation and offers tiered fractional family office services alongside access to third-party managers.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
user avatar

Matthew K

Series 65

Atlanta, GA

49 Financial

Matthew Kinser is a financial advisor at 49 Financial in Atlanta, GA, holding a Series 65 designation with one year of industry experience. Prior to joining 49 Financial in 2026, he spent four years at the University of Alabama and seven years combined at Beauregard High School and Samford Middle School. 49 Financial serves individual and institutional clients, including retail and high-net-worth individuals, trusts, estates, corporations, and retirement plans, offering financial planning, retirement-plan consulting, and investment management. The firm’s investment approach centers on disciplined, long-term diversified asset allocation, employing fundamental, cyclical, technical, and behavioral analysis, and provides tiered fractional family office services.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
user avatar

Abigail H

Series 65

Atlanta, GA

49 Financial

Abigail Horton is a financial advisor at 49 Financial with a Series 65 credential and two years of industry experience. Before joining 49 Financial, she held roles at several organizations including Athens Country Club, Trinity Accounting Group, and Brookfield Country Club. Abigail is also involved with 25 Giving, where she refers nonprofits to assist in developing charitable plans for donors. 49 Financial serves individual and institutional clients by providing financial planning, retirement-plan consulting, and investment management, including tiered fractional family office services. The firm’s investment approach emphasizes long-term diversified asset allocation and combines multiple analysis methods, favoring mutual funds and ETFs while monitoring portfolios through an Investment Committee.

Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner Established Professionals Values-based investing
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