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San Diego, CA Office

Team
Updated today
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AdviceOnly

Team

Firm-wide stats for AdviceOnly

Total advisors

5

Across 4 offices

Clients per advisor

0 Very Low

Avg AUM per client

—

HNW client ratio

—

About

AdviceOnly provides advice-only financial planning services to individuals, high-net-worth clients, and businesses through ongoing, project-based, and hourly engagements. The firm does not manage client assets, does not accept custody of client funds, and does not participate in wrap fee programs.

When engaged, AdviceOnly gathers clients’ financial information and makes recommendations tailored to goals, time horizons, and risk tolerance, with a primary emphasis on passive investment strategies implemented via index mutual funds and ETFs. Planners deliver written or electronic financial plans, periodic reviews, and one-on-one support, while leaving trade execution and broker selection to clients.

Compared with many firms classified as investment managers, AdviceOnly is notable for operating multiple offices and for formal affiliations with the Garrett Planning Network Alliance and an Advice Only planners association, as well as being organized as a Public Benefit Corporation and subscribing to the Real Fiduciary™ Practices. The firm’s use of hourly and project-based planning engagements—and its absence of percentage-of-AUM management or custody—is atypical relative to the common AUM-centered business model among peers.

Based on AdviceOnly

Expertise

General retirement planning Cash flow / budgeting Passive / index investing

Based on AdviceOnly

Location

1455 Frazee Rd, Suite 500

San Diego CA 92108

Advisors at this office

2

Advisors at this office

Mike A

CFP®

San Diego, CA

AdviceOnly

> I got my start in money the strange way. I was a bank teller at 15 in Spring Hill, Kansas, and I'm told the age requirement went up after me. > Since then: eight years at Fidelity learning how big firms care for clients, a wealth management chapter, a CFO seat at a startup. And in 2025 I went advice-only, because I kept meeting families who'd been offered plenty of products and percentages, when all they really wanted was someone on their side of the table to hand them the plan. > That's what advice-only means. You pay one flat fee for advice. I don't sell products, I don't take a percentage of your money, and nothing I recommend pays me a commission. The advice is the whole business. > I work with couples and families like my own, people who love what they do and want to know their family is taken care of. We map the whole picture, cash flow, investments, taxes, protection, and you leave with a plan you actually understand and own. > Away from the desk I'm a husband and a dad of three. Whatever time is left goes to guitar, piano, and singing and a long audiobook queue. > If you've been wanting real advice without wondering who's earning what off the recommendation, message me here. That's the easiest way to start!

General retirement planning Self-Employed Founder/Business Owner Widow/Widower

Steven F

CFP®, EA

San Diego, CA

AdviceOnly

Thanks for checking out my profile! Here's a little about me: I'm happily married to the love of my life who somehow hasn't realized how far out of my league she is (so please don't tell her). When not working, I’m probably chasing after our two amazing kids who keep life loud and full in the best ways, or experimenting with new vegan curry recipes, or injuring myself trying to get back into a workout routine since I refuse to accept that I’m no longer a 20-something Marine. I'm often asked how I got into financial planning. After the military, I headed to San Diego State University not knowing what my next steps would be, but knowing that I 1) wanted to do meaningful work that could genuinely help people, 2) had a strong interest in finance, and 3) was compelled to continue my lifelong string of side projects and small businesses I kept finding myself in. Smashing those together led to becoming a CFP® and founding Next Gen Financial Planning to serve clients often overlooked by our profession, giving me the chance to help hundreds of people navigate their financial and life journeys. Along the way, I did my best to learn from every financial planner in San Diego or elsewhere who would answer my calls or emails. Jim taught me the importance of truly listening to clients before offering solutions. Michael showed me how to think like a business owner, not just an advisor. Nancy taught me that sales can be ethical and fun. Taylor showed me the power of community and supporting each other as we grow. I'm deeply grateful to them, and to the many others who helped me get here. Next Gen grew up to be bigger than just me, and I passed the torch over to the team in 2024. Now I'm excited to set my sights on a new mission with AdviceOnly because it's time for change, not just for me but in how our profession treats both financial advisors and the clients we serve. I’m building a new model to help advisors focus on giving advice, not sales pitches. Too many are overwhelmed by compliance/tech/admin, or feel lonely, or pressured to put the firm's financial performance over their sense of what’s right. Quick note: I'm not currently taking on new ongoing financial planning clients while focusing on building the AdviceOnly platform to support other advisors, so please consider checking out www.adviceonly.com or another credible place. I do still take on an occasional small hourly projects.

Retirement income strategy Military & Veterans Young Families
View complete list of advisors at this office
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