Charlotte, NC Office

Advisor.com provides investment management and financial consulting primarily to individual investors, with services delivered through its Advisor Wealth Management (AWM) platform and a separate Summit Wealth Group for higher‑net‑worth needs; it also operates an online referral platform that introduces prospective clients to affiliated and unaffiliated advisers. Offerings include model‑based portfolio management, financial planning, and non‑investment implementation recommendations such as tax preparation through third‑party providers.

The firm implements a range of ETF‑based asset allocation models that clients select with Advisor’s guidance; portfolios are model‑driven rather than individually tailored, and clients typically retain final approval over trades and implementation. A notable operational characteristic in the brochure is that the firm’s regulatory assets under management are advised on a non‑discretionary basis, with rebalancing and trade execution performed only after client approval.

Distinctive aspects compared with peers include the combination of a primarily non‑discretionary, model‑based investment program and an Advisor.com referral business that accepts one‑time fees from participating advisers, a structure the brochure discloses as a potential conflict of interest. The brochure also discloses a recent corporate conversion and a minority outside investor, and highlights certain bundled implementation services (for example, tax return preparation for participating clients) that are included under its flat‑fee arrangements.