Advisory Advocates LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$158,270,393
Clients
243
Advisors
7
across 3 offices
About
Advisory Advocates LLC provides financial planning, financial consulting, discretionary portfolio management, and retirement plan consulting to individuals, high‑net‑worth clients, retirement plans, trusts, estates and business entities. The firm’s team of seven advisors manages roughly $158.6 million for about 243 clients and may recommend that all or part of a client’s assets be placed with third‑party investment advisers.
The firm’s process begins with a data‑gathering discovery to identify goals, risk tolerance and time horizon, followed by individualized, discretionary portfolio management using fundamental and technical analysis, strategic and tactical asset allocation, and periodic rebalancing. It offers written financial plans to planning clients, conducts ongoing account reviews, and works directly with clients to select and monitor third‑party managers when those are recommended.
Advisory Advocates is co‑owned by Luminist Holdings and has ownership links to other SEC‑registered advisers, including RM Investment Strategies and Luminist Capital, and it discloses that it hires Luminist Capital for some client accounts and receives a portion of third‑party adviser fees — a relationship the firm says it manages through disclosures and fiduciary procedures. The firm also recently became SEC‑registered in March 2026, added retirement plan consulting (limited ERISA Section 3(21) services), and notes that some owners are insurance‑licensed and may recommend insurance products for separate commission income.
Client services
Expertise
Fee options
Fee-only: Fixed fees for financial planning and consulting services ranging from $250 to $1,500, negotiable
Main office
See office4981 Cascade Road, Suite C
Grand Rapids MI 49546
Advisors at this office
5
Offices (3)
Most active in
Florida · Illinois · Indiana · Iowa · Michigan · Ohio · Texas
Also doing business as
Advisory Advocates LLC · The Tatlan Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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