Affiance Financial LLC logo

Affiance Financial LLC

Updated today

Client AUM

$1,369,387,447

Clients

1,178

Advisors

12

across 3 offices

About

Affiance Financial advises individuals (including non‑HNW and high‑net‑worth clients), employer‑sponsored retirement plans and sponsors, charitable organizations, and businesses, offering discretionary and non‑discretionary investment management, financial planning through its “Affiance Advantage” program, and retirement plan services including ERISA 3(38) investment manager and plan consulting. The firm reports approximately $1.37 billion in regulatory assets under management and serves both individual and plan clients with customized services.

The firm employs a top‑down macroeconomic, fundamental analysis to set client‑specific asset allocation ranges and formally reviews accounts at least annually while monitoring portfolios on an ongoing basis. It implements a suite of model strategies (Affiance Core Satellite, Index Select, Core, Prime, Sage for ESG mandates, and an Alternatives Portfolio) and offers capabilities that include direct indexing and facilitation of securities‑backed loans as part of its advisory services.

Noteworthy distinctions include an Alternatives Portfolio that provides accredited clients access to registered interval funds (private real estate, private equity, private debt, hedge funds, infrastructure) with limited liquidity and higher fee profiles, and explicit disclosures around political risk and the firm’s use of AI tools to record and transcribe client meetings (clients may opt out). The firm’s representatives also maintain broker‑dealer and insurance registrations (Private Client Services and insurance licenses), which the brochure discloses as potential sources of commission‑based conflicts of interest.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning and initial client engagement fees range from $500 to $25,000, based on complexity and time required. Fees are payable upon signing and may be waived if investment management services are engaged.

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.25% $1,000,001 - $2,500,000: 1.10% $2,500,001 - $5,000,000: 1.00% $5,000,001+: 0.85%

Commissions

Associated Persons may receive commission-based compensation for securities and insurance sales through Private Client Services (PCS).

Other

Account minimum: $250,000

Main office

See office

600 Highway 169 South, Suite 1750

St. Louis Park MN 55426

Advisors at this office

10

Most active in

Arizona · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Illinois · Indiana · Maryland · Massachusetts · Michigan · Minnesota · Nebraska · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Pennsylvania · Tennessee · Texas · Virginia · Washington · Wisconsin

Also doing business as

Affiance Financial · Affiance Financial LLC · Affiance Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven L

ChFC®, Series 63, Series 65

St. Louis Park, MN

Affiance Financial LLC

Steven Lear is a financial advisor with Private Client Services, LLC, holding the ChFC® designation and Series 63 and 65 licenses, with 45 years of industry experience. He has worked at Private Client Services since 2017 and previously at Cetera Advisor Networks and Affiance Financial LLC, where he also serves as CEO of the holding company. Outside of his advisory work, he is involved in several nonprofit and community organizations focused on financial literacy, education, disaster response, and Jewish community services, and he founded Stevelear.org, a platform for leadership and financial literacy content. Private Client Services is a multi-team SEC-registered advisory firm serving individuals, families, high-net-worth clients, trusts, estates, charitable organizations, pension plan sponsors, and businesses. The firm employs a structured discovery and risk-profiling process to develop investment strategies and offers multiple implementation platforms, including discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Hunter S

Series 66

St. Louis Park, MN

Affiance Financial LLC

Hunter Schwimmer is a financial advisor at Affiance Financial LLC with two years of industry experience. He holds the Series 66 designation and previously worked at Northwestern Mutual Investment Services LLC and Northwestern Mutual Life Insurance Company. Outside of advising, he has experience working at Deer Run Golf Course. Affiance Financial serves individual clients, including high-net-worth individuals, and sponsors of employer-sponsored retirement plans by offering investment management, financial planning, and ERISA-focused retirement plan services. The firm employs a macroeconomic framework combined with fundamental analysis to develop client-specific asset allocations and utilizes a blend of passive and active investment strategies.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Daniel L

CFP®, Series 66

St. Louis Park, MN

Affiance Financial LLC

Daniel Lear is a CFP® and holds a Series 66 license, with 10 years of industry experience. He has worked at Affiance Financial LLC since 2014 and previously was with Cetera Advisor Networks from 2015 to 2017. Lear serves on the board of Best Prep, a nonprofit focused on student business, career, and financial literacy. Affiance Financial LLC serves individual clients, including high-net-worth individuals, and sponsors of employer-sponsored retirement plans by providing investment management, financial planning, and ERISA-focused retirement plan services. The firm uses a top-down macroeconomic framework combined with fundamental analysis to tailor client asset allocations and offers a range of model strategies with blended passive and active investments.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Marc U

Series 63, Series 66

St. Louis Park, MN

Affiance Financial LLC

Marc Usem is a financial advisor with Private Client Services, LLC, holding Series 63 and Series 66 licenses and bringing 15 years of industry experience. He previously worked at Cetera Advisor Networks LLC and is also involved with Affiance Financial, LLC as an advisory representative. Outside of his advisory roles, he serves on the investment committee of the Minneapolis Jewish Federation and is affiliated with Beth El Synagogue. Private Client Services is a multi-team SEC-registered advisory firm serving individuals, families, high-net-worth clients, trusts, estates, charitable organizations, pension plan sponsors, and businesses. The firm offers financial planning, consulting, and portfolio management through a network of approximately 50 advisors and manages about $1.05 billion across more than 3,200 client accounts.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
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Kyle B

CFP®, Series 63, Series 65

St. Louis Park, MN

Affiance Financial LLC

Kyle Berg is a CFP®-certified financial advisor with 12 years of industry experience. He has been with Private Client Services, LLC since 2017 and previously worked at Cetera Advisor Networks. Outside of his advisory role, Berg volunteers with the Rutherford PTA and coaches boys youth lacrosse in Stillwater, MN. Private Client Services is a multi-team SEC-registered advisory firm serving individuals, families, high-net-worth clients, trusts, estates, charitable organizations, pension plan sponsors, and businesses. The firm offers financial planning, consulting, and portfolio management through a range of platforms and manages over $1 billion across more than 3,200 client accounts.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Rebekah P

Series 63, Series 66

St. Louis Park, MN

Affiance Financial LLC

Rebekah Peterson is a financial advisor with Affiance Financial LLC in St. Louis Park, MN, holding Series 63 and Series 66 licenses with nine years of industry experience. Her prior roles include a decade at Ameriprise Financial Services and a year at Private Client Services. Affiance Financial serves individual clients, employer-sponsored retirement plans, charitable organizations, and businesses, providing investment management, financial planning through its Affiance Advantage program, and retirement plan services. The firm utilizes a top-down macroeconomic and fundamental analysis approach to tailor asset allocation and offers a range of model strategies and alternatives, managing approximately $1.37 billion in assets.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Andrew F

CFP®, Series 63

Rancho Mirage, CA

Affiance Financial LLC

Andrew Fishman is a CFP® with 30 years of industry experience. He is currently with Private Client Services, LLC, where he has worked since 2017. Prior to that, he was with Cetera Advisor Networks LLC and is also involved with Affiance Financial LLC, an advisory business he has been associated with since 2000. Outside of his advisory roles, he serves as chair of the investment committee for the Adath Jeshurun Congregation synagogue foundation. Private Client Services is a multi-team SEC-registered advisory firm serving individuals, families, high-net-worth clients, trusts, estates, charitable organizations, and pension plan sponsors. The firm employs a structured discovery and risk-profiling process to develop investment strategies and offers multiple implementation platforms, managing approximately $1.05 billion across more than 3,200 client accounts.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
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Michael F

Series 66

Deerfield, IL

Affiance Financial LLC

Michael Fishman is a financial advisor with Affiance Financial LLC in Deerfield, IL, holding a Series 66 designation and four years of industry experience. Prior to joining Affiance Financial, he worked at Ernst & Young for six years. Affiance Financial serves individuals, employer-sponsored retirement plans, charitable organizations, and businesses, offering discretionary and non-discretionary investment management along with financial planning and retirement plan services. The firm employs a top-down macroeconomic and fundamental analysis approach, managing approximately $1.37 billion in assets with a range of model investment strategies and customized client solutions.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Christopher J

Series 66

St. Louis Park, MN

Affiance Financial LLC

Christopher Johnson is a financial advisor at Affiance Financial LLC with six years of industry experience. He holds the Series 66 designation and previously worked at LPL Financial and Wealth Enhancement Group. Johnson also maintains a role as an independent insurance agent specializing in Accident & Health, Variable Life & Variable Annuities, and Life insurance. Affiance Financial serves individual clients, including high-net-worth individuals, and sponsors of employer-sponsored retirement plans by providing discretionary and non-discretionary investment management, financial planning, and ERISA-focused retirement plan services. The firm employs a top-down macroeconomic framework combined with fundamental analysis to tailor asset allocations and offers a variety of model strategies with both passive and active elements.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Brendan H

Series 66

St. Louis Park, MN

Affiance Financial LLC

Brendan Halleron is a financial advisor at Affiance Financial LLC with seven years of industry experience. He holds a Series 66 designation and has worked at Affiance Financial and Private Client Services since 2017. Prior to his advisory career, he was employed by Cargill Inc for three years. He serves as a board member of Achieving Cures Together, a nonprofit focused on microbiome research and microbial disease cures. Affiance Financial serves individual clients, including high-net-worth individuals, and sponsors employer-sponsored retirement plans by providing investment management, financial planning, and ERISA-focused retirement plan services. The firm uses a top-down macroeconomic framework combined with fundamental analysis to tailor asset allocations and offers a range of model strategies with blended passive and active investments.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Tanner S

Series 66

St. Louis Park, MN

Affiance Financial LLC

Tanner Steele is a financial advisor with Affiance Financial LLC in St. Louis Park, MN, holding a Series 66 designation and with six years of industry experience. He has been with Affiance Financial since 2019 and is also affiliated with Private Client Services. Affiance Financial advises individual clients, retirement plans, charitable organizations, and businesses, providing discretionary and non-discretionary investment management, financial planning, and retirement plan services. The firm uses a top-down macroeconomic and fundamental analysis approach to develop client-specific asset allocations and offers a range of model investment strategies and alternatives portfolios.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
user avatar

Eric U

Series 66

St. Louis Park, MN

Affiance Financial LLC

Eric Unger is a financial advisor with Private Client Services, LLC in St. Louis Park, MN, holding a Series 66 designation and 19 years of industry experience. He has worked at Private Client Services since 2017 and previously was with Cetera Advisor Networks from 2013 to 2017. Unger is also an investment advisory representative at Affiance Financial, LLC, where he provides investment management and financial planning services. Private Client Services is a multi-team SEC-registered advisory firm serving individuals, families, high-net-worth clients, trusts, estates, charitable organizations, pension plan sponsors, and businesses. The firm employs a structured discovery and risk-profiling process to develop investment strategies and offers multiple implementation platforms, managing approximately $1.05 billion across more than 3,200 client accounts.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Founder/Business Owner Retired
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