Rancho Mirage, CA Office

Affiance Financial advises individuals (including non‑HNW and high‑net‑worth clients), employer‑sponsored retirement plans and sponsors, charitable organizations, and businesses, offering discretionary and non‑discretionary investment management, financial planning through its “Affiance Advantage” program, and retirement plan services including ERISA 3(38) investment manager and plan consulting. The firm reports approximately $1.37 billion in regulatory assets under management and serves both individual and plan clients with customized services.

The firm employs a top‑down macroeconomic, fundamental analysis to set client‑specific asset allocation ranges and formally reviews accounts at least annually while monitoring portfolios on an ongoing basis. It implements a suite of model strategies (Affiance Core Satellite, Index Select, Core, Prime, Sage for ESG mandates, and an Alternatives Portfolio) and offers capabilities that include direct indexing and facilitation of securities‑backed loans as part of its advisory services.

Noteworthy distinctions include an Alternatives Portfolio that provides accredited clients access to registered interval funds (private real estate, private equity, private debt, hedge funds, infrastructure) with limited liquidity and higher fee profiles, and explicit disclosures around political risk and the firm’s use of AI tools to record and transcribe client meetings (clients may opt out). The firm’s representatives also maintain broker‑dealer and insurance registrations (Private Client Services and insurance licenses), which the brochure discloses as potential sources of commission‑based conflicts of interest.