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Ally invest Advisors

Updated today

Client AUM

$1,726,325,664

Clients

83,199

Advisors

84

across 35 offices

About

Ally Invest Advisors provides discretionary portfolio management primarily to individual and high‑net‑worth clients through largely web‑based solutions and virtual interaction. Its services include ETF‑based Robo Portfolios and the Invest Simply pilot (automated investing) as well as a Financial Advisor‑delivered Personal Advice service.

The firm implements model portfolios built on Modern Portfolio Theory with five risk tiers (Conservative through Aggressive) and varying cash allocations (Cash‑Enhanced Robo Portfolios target roughly 30% cash; Market‑Focused ~2%). Personal Advice and Guided Advice are delivered using a third‑party turnkey asset management platform (TAMP) and can include optional features such as tax‑sensitive allocations and tax‑loss harvesting.

Ally Invest Advisors is an affiliate of Ally Financial (including Ally Bank and Ally Invest Securities), a relationship the brochure ties directly to product design and cash management arrangements; the SEC recently settled a matter finding inadequate disclosure about the affiliate benefit from the Cash‑Enhanced cash buffer, resulting in a $500,000 penalty. With about $1.726 billion in discretionary AUM, 93 advisors, and over 83,000 clients, the firm operates with a notably high client‑to‑advisor ratio and concentrates on retail and HNW individual clients rather than corporate or business accounts.

Client services

Financial planning Portfolio management

Expertise

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy

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Fee options

Percentage

$0 - $250,000: 0.85% annually $250,001 - $1,000,000: 0.80% annually $1,000,001+: 0.75% annually

Other

Account minimum: $100,000 Fee-only: 0.30% annually for Market-Focused Robo Portfolios; 0.50% annually for Guided Advice (billed monthly in arrears); no advisory fee for Cash-Enhanced Robo Portfolios and Invest Simply portfolios

Main office

See office

601 S. Tryon Street, Suite 100

Charlotte NC 28202

Advisors at this office

36

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Ally Invest Advisors · Ally Invest Advisors Inc · One Market Advisors · One Market Advisors, Inc. · One Market Advisors, LLC · Tradeking Advisors, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Tarrance A

Series 66

Lewisville, TX

Ally invest Advisors

Tarrance Anderson is a financial advisor with Ally Invest Advisors in Lewisville, TX. He holds a Series 66 license and has been with Ally Invest Advisors and Ally Invest Securities since 2026. His prior experience includes roles at Allstate, Equitable Advisors, and Truist Bank, among others. Ally Invest Advisors offers discretionary portfolio management primarily to individual and high-net-worth clients through web-based and virtual solutions, utilizing ETF-based Robo Portfolios and personalized financial advice delivered via a third-party platform.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Shelton L

Series 63, Series 66

Chicago, IL

Ally invest Advisors

Shelton Lester is a financial advisor at Ally Invest Advisors with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Charles Schwab, TD Ameritrade, and Fidelity Brokerage Services. Lester supports both Ally Invest Securities and Ally Invest Advisors in a dually licensed capacity, servicing clients with self-directed and advisory accounts. Ally Invest Advisors serves a broad retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated and advisor-led services. The firm utilizes model portfolios based on Modern Portfolio Theory, combining passive and actively managed ETFs with automated rebalancing and tax-sensitive features.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Holly V

Series 66

Wilmington, NC

Ally invest Advisors

Holly Vest is a financial advisor with Ally Invest Advisors in Wilmington, NC, holding a Series 66 designation and six years of industry experience. Her prior roles include positions at Raymond James & Associates, RBC Capital Markets, and Cape Fear Regional Tax Consultants. She is also involved with Life Vest Organizers LLC, a business she has operated since 2019. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, by providing discretionary portfolio management through automated services and advisor-led guidance. The firm’s investment approach is based on Modern Portfolio Theory, utilizing model allocations across multiple risk tiers and combining passive and actively managed ETFs, supported by digital tools and extensive online reporting.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

John K

Series 63, Series 66

Lewisville, TX

Ally invest Advisors

John Knowles is a financial advisor with Ally Invest Advisors, holding Series 63 and Series 66 licenses and bringing 13 years of industry experience. Prior to joining Ally Invest Advisors in 2021, he worked at Charles Schwab and TD Ameritrade. Outside of finance, he is the owner and design engineer of Dos Rios Audio Engineering, where he designs and markets guitar pedals and amplifiers. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, providing discretionary portfolio management through both automated and advisor-led services. The firm employs a Modern Portfolio Theory-based approach using ETF portfolios across multiple risk tiers, combining automated algorithms with supervised monitoring.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Scott M

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Scott Makowski is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. He has worked with Ally Invest Securities since 2016 and joined Ally Invest Advisors in 2022. Ally Invest Advisors offers discretionary portfolio management primarily to individual and high-net-worth clients through web-based and virtual solutions, utilizing ETF-based Robo Portfolios and personal advice delivered via a third-party platform. The firm employs model portfolios based on Modern Portfolio Theory across multiple risk tiers and cash allocation strategies.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

James L

Series 66

Charlotte, NC

Ally invest Advisors

James Lenoir is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding a Series 66 designation and bringing 10 years of industry experience. Prior to joining Ally Invest Advisors in 2021, he worked at Wells Fargo Clearing and WELLS FARGO Advisors. He also assists with compliance oversight and manages licensed representatives servicing both self-directed and advisory accounts at Ally Invest Advisors. Ally Invest Advisors provides discretionary portfolio management primarily to individual and high-net-worth clients through web-based and virtual solutions, offering ETF-based Robo Portfolios and advisor-delivered personal advice tailored by risk tier and cash allocation.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Gerald K

Series 63, Series 66

Keller, TX

Ally invest Advisors

Gerald Krager is a financial advisor with Ally Invest Advisors, holding Series 63 and Series 66 credentials and bringing 28 years of industry experience. His career includes roles at TD Waterhouse Investor Services and Ameritrade Inc before joining Ally Invest Advisors in 2020. Ally Invest Advisors serves a broad retail client base with discretionary portfolio management through both automated web-based services and advisor-led advice. The firm employs model portfolios primarily constructed with ETFs and integrates automated algorithms with supervised monitoring, managing tens of thousands of client accounts at scale.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Derek P

Series 66

Dresher, PA

Ally invest Advisors

Derek Petrella is a financial advisor at Ally Invest Advisors with eight years of industry experience. He holds the Series 66 designation and has worked previously at Lincoln Investment LLC and Cape Bank/Ocean First Bank. At Ally Invest, he supports both self-directed and advisory clients in a dually licensed capacity. Ally Invest Advisors provides discretionary portfolio management primarily to individual and high-net-worth clients through web-based and virtual platforms. The firm offers ETF-based Robo Portfolios and Financial Advisor-delivered Personal Advice, utilizing model portfolios with multiple risk tiers and tax-sensitive features.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Dylan H

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Dylan Hood is a financial advisor at Ally Invest Advisors with six years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Wells Fargo Clearing Services and Liberty Mutual Insurance Company. He also serves as a supervisor for client services, managing licensed representatives who support both self-directed and advisory accounts. Ally Invest Advisors serves individual and high-net-worth clients through discretionary portfolio management that combines automated web-based services with advisor-led guidance. The firm employs model portfolios based on Modern Portfolio Theory and integrates digital tools for performance reporting, tax optimization, and ongoing portfolio monitoring.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Lathan H

Series 63, Series 66

Charlotte, NC

Ally invest Advisors

Lathan Hunter is a financial advisor at Ally Invest Advisors in Charlotte, NC, with eight years of industry experience. He holds Series 63 and Series 66 designations and has worked at Ally Invest Advisors since 2022, following prior roles at Ally Invest Securities LLC and Wells Fargo Clearing Services. Ally Invest Advisors serves a large retail client base, including individual and high-net-worth clients, offering discretionary portfolio management through automated services and advisor-led advice. The firm employs a model-based investment approach grounded in Modern Portfolio Theory, utilizing primarily ETFs and digital processes to manage tens of thousands of client accounts.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Shane R

Series 66, Series 63

Charlotte, NC

Ally invest Advisors

Shane Robertson is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding Series 63 and Series 66 licenses and 12 years of industry experience. He previously worked at Merrill from 2013 to 2021 before joining Ally Invest Advisors and Ally Invest Securities in 2021. Ally Invest Advisors provides discretionary portfolio management primarily to individual and high-net-worth clients through web-based solutions and virtual interaction, offering ETF-based Robo Portfolios and personalized financial advice delivered via a third-party asset management platform.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Jacob R

Series 66

Charlotte, NC

Ally invest Advisors

Jacob Robinson is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding a Series 66 designation and one year of industry experience. His prior work includes roles at Ally Financial, Total Wine & More, and Hodges University. Ally Invest Advisors serves a large retail client base with discretionary portfolio management through automated and advisor-led services. The firm’s investment approach uses model portfolios based on Modern Portfolio Theory, combining passive and some actively managed ETFs, and employs digital processes to manage tens of thousands of client accounts efficiently.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Samuel A

Series 66

Charlotte, NC

Ally invest Advisors

Samuel Aussieker is a financial advisor with Ally Invest Advisors in Charlotte, NC. He holds a Series 66 designation and has two years of industry experience. His prior experience includes positions at George Pickett & Associates and Ally Invest Securities LLC. Outside of finance, his background includes roles in the food service industry and work at North Carolina State University. Ally Invest Advisors provides discretionary portfolio management primarily to individual and high-net-worth clients through largely web-based solutions and virtual interaction. The firm offers ETF-based Robo Portfolios and automated investing services alongside financial advisor-delivered personal advice, utilizing model portfolios built on Modern Portfolio Theory across multiple risk tiers.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Mohammad H

Series 63, Series 66

Katy, TX

Ally invest Advisors

Mohammad Hameed is a financial advisor at Ally Invest Advisors with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at multiple firms including Mutual of Omaha Investor Services and Scottrade. Outside of financial advising, he is also active as a real estate agent with Exp Realty, LLC. Ally Invest Advisors provides discretionary portfolio management primarily to individual and high-net-worth clients through web-based and virtual solutions, offering ETF-based Robo Portfolios and personalized Financial Advisor-delivered advice using model portfolios based on Modern Portfolio Theory.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
user avatar

Bryan M

Series 63, Series 65

Charlotte, NC

Ally invest Advisors

Bryan Marciniak is a financial advisor with Ally Invest Advisors in Charlotte, NC, holding Series 63 and Series 65 licenses and bringing 12 years of industry experience. His prior roles include positions at Ally Invest Securities, Bank of America, Merrill, and LPL Financial. Ally Invest Advisors offers discretionary portfolio management primarily to individual and high-net-worth clients through web-based and virtual platforms. The firm uses ETF-based model portfolios across five risk tiers and provides both automated and advisor-delivered personal investment services.

ESG / Sustainable investing Tax-loss harvesting Income planning Retirement income strategy
View complete list of advisors at this firm
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