Ally invest Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,726,325,664
Clients
83,199
Advisors
84
across 35 offices
About
Ally Invest Advisors provides discretionary portfolio management primarily to individual and high‑net‑worth clients through largely web‑based solutions and virtual interaction. Its services include ETF‑based Robo Portfolios and the Invest Simply pilot (automated investing) as well as a Financial Advisor‑delivered Personal Advice service.
The firm implements model portfolios built on Modern Portfolio Theory with five risk tiers (Conservative through Aggressive) and varying cash allocations (Cash‑Enhanced Robo Portfolios target roughly 30% cash; Market‑Focused ~2%). Personal Advice and Guided Advice are delivered using a third‑party turnkey asset management platform (TAMP) and can include optional features such as tax‑sensitive allocations and tax‑loss harvesting.
Ally Invest Advisors is an affiliate of Ally Financial (including Ally Bank and Ally Invest Securities), a relationship the brochure ties directly to product design and cash management arrangements; the SEC recently settled a matter finding inadequate disclosure about the affiliate benefit from the Cash‑Enhanced cash buffer, resulting in a $500,000 penalty. With about $1.726 billion in discretionary AUM, 93 advisors, and over 83,000 clients, the firm operates with a notably high client‑to‑advisor ratio and concentrates on retail and HNW individual clients rather than corporate or business accounts.
Client services
Expertise
Fee options
$0 - $250,000: 0.85% annually $250,001 - $1,000,000: 0.80% annually $1,000,001+: 0.75% annually
Account minimum: $100,000 Fee-only: 0.30% annually for Market-Focused Robo Portfolios; 0.50% annually for Guided Advice (billed monthly in arrears); no advisory fee for Cash-Enhanced Robo Portfolios and Invest Simply portfolios
Main office
See office601 S. Tryon Street, Suite 100
Charlotte NC 28202
Advisors at this office
36
Offices (35)
Charlotte, NC S. Tryon Street
601 S. Tryon Street Suite 100, Charlotte, NC 28202
36 advisors
Lewisville, TX
2911 Lake Vista Drive, Lewisville, TX 75067
12 advisors
Fort Worth, TX
Fort Worth, TX
3 advisors
Keller, TX
Keller, TX
2 advisors
Alamogordo, NM
Alamogordo, NM
1 advisor
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Ally Invest Advisors · Ally Invest Advisors Inc · One Market Advisors · One Market Advisors, Inc. · One Market Advisors, LLC · Tradeking Advisors, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Is not active or affiliated with:
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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