Alpha Planning and Financial Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$111,792,269
Clients
218
Advisors
2
of 5 employees
About
Alpha Planning and Financial Services, Inc. works primarily with individual and high‑net‑worth clients, providing discretionary portfolio management, retirement and income‑generation advice, and standalone financial planning. The two‑advisor firm manages approximately $113 million for about 218 clients and also offers coordination for estate planning through a third‑party platform.
The firm describes a top‑down, macro‑environmental investment approach with sector rotation and a relative growth/value framework, and it implements strategies using third‑party model managers and AE Wealth Management’s platform. Accounts are managed on a discretionary basis and are incorporated into the firm’s wrap‑fee program, which combines advisory, execution, and certain custodial services into a single program.
What is most distinctive about Alpha Planning compared with many peers is its role as sponsor and manager of its own wrap program, and the firm’s disclosed use of endorsements in advertising—both of which are uncommon among similar supported firms. The firm also relies on a network of third‑party relationships (AEWM, an IMO relationship with Advisors Excel, and licensed insurance agents) and discloses referral and commission arrangements tied to insurance and estate‑planning services that can influence implementation.
Client services
Expertise
Occupation focus
Fee options
Financial planning fixed fees range from $1,500 to $5,000; estate planning referral fees $500 or $1,500; estate planning fees via Wealth.com platform separate.
Commission compensation received for insurance product sales; conflicts disclosed.
Used for proration of financial planning fees upon termination; rate stated as $500/hour.
Main office
31005 Bainbridge Road, Suite 6
Solon OH 44139
Advisors at this office
2
Most active in
Florida · Ohio · Texas
Also doing business as
Alpha Planners, Inc. · Alpha Planning And Financial Services, Inc. · Legacy Wealth Partners, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
John G
Series 65
Solon, OH
Alpha Planning and Financial Services, Inc.
John Goodson is a financial advisor with Alpha Planning and Financial Services, Inc. in Solon, OH. He holds a Series 65 designation and has five years of industry experience. His prior work history includes roles at Mass Mutual Life Insurance Company, MML Investors Services, and AXA Advisors. Alpha Planning and Financial Services, Inc. serves individual and high-net-worth clients by providing discretionary portfolio management, retirement and income-generation advice, and standalone financial planning. The firm employs a top-down, macro-environmental investment approach with sector rotation and manages accounts on a discretionary basis through its wrap-fee program.
Aaron S
CFP®, ChFC®, Series 65
Solon, OH
Alpha Planning and Financial Services, Inc.
Aaron Simpson is a CFP® and ChFC® with eight years of industry experience. He has worked at Alpha Planning and Financial Services, Inc. since 2017 and previously spent time at Simpson Financial Services, LLC and Clarity 2 Prosperity Advisory Group. Alpha Planning and Financial Services, Inc. serves individual and high-net-worth clients, managing approximately $113 million through discretionary portfolio management, retirement and income-generation advice, and standalone financial planning. The firm employs a top-down, macro-environmental investment approach and manages accounts via its own wrap-fee program, utilizing third-party model managers and AE Wealth Management’s platform.
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