HNW client percentage for Supported firms serving clients in Ohio

High-net-worth (HNW) client percentage measures the share of a firm’s clients who meet the SEC’s high-net-worth threshold—roughly $1.1 million in managed assets or $2.2 million in net worth. This metric helps reveal who a firm is designed to serve: higher percentages indicate a focus on wealthier clients with more complex financial needs, while lower percentages suggest broader access to a wider range of clients.

In Ohio, supported firms—those with 1 to 4 advisors plus staff or managing over $200 million in assets—show a median HNW client percentage of 17.07%, which is notably lower than the national median of 29.39%. Among the 419 firms in the state, many have HNW client percentages clustered below 25%, with fewer firms serving predominantly high-net-worth clients. This distribution suggests that many Ohio firms in this category lean toward scalable practices focused on affluent and pre-retiree households rather than exclusively high-net-worth individuals. Some firms may be early in their growth stage or intentionally designed to serve a broader client base with more standardized planning, while others may be building toward more specialized, high-net-worth services.

For you, this means the HNW client percentage is a useful indicator of a firm’s target clientele and service model, but it’s not a measure of quality. A lower percentage often means more accessible minimums and streamlined planning, while a higher percentage typically signals bespoke, complex financial advice tailored to wealthier clients. Understanding this balance can help you find an advisor whose approach matches your financial situation and goals. Use this metric alongside others to get a fuller picture of what a firm offers.

Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.