Seattle, WA Eastlake Avenue E Office

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Alta Via Financial Planning logo

Alta Via Financial Planning

Independent

Firm-wide stats for Alta Via Financial Planning

Total advisors

1

Clients per advisor

23 Typical

Avg AUM per client

$0 Very Low

HNW client ratio

78% Very High

About

Alta Via Financial Planning provides fee-only financial planning to individuals and high-net-worth clients through both limited, project-based engagements and ongoing comprehensive planning. Services described in the brochure include retirement and tax planning, estate planning, cash flow and debt management, business planning and employee benefits optimization, insurance reviews, and college savings guidance.

The firm does not provide discretionary portfolio management or custody of client assets; instead it makes investment recommendations and implementation is left to clients and their chosen custodians. Investment advice is grounded in modern portfolio theory and a primarily passive approach (using index mutual funds and ETFs), while also incorporating fundamental, technical, and cyclical analysis when appropriate and reviewing equity compensation as part of client portfolios.

Noteworthy for a solo, small advisory practice, the firm offers educational seminars and speaking engagements to groups in addition to one-on-one planning, which is an uncommon service among peers. It also does not charge percentage-of-assets fees and reports no assets under management, reflecting a planning-focused, hourly/project and flat-fee practice model that emphasizes collaborative onboarding (called a Plan Foundations phase) and semi-annual plan reviews.

Based on Alta Via Financial Planning

Expertise

Business ownership considerations Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting Retirement income strategy

Based on Alta Via Financial Planning

Location

2366 Eastlake Avenue E, Ste 426

Seattle WA 98102

Advisors at this office

1

Advisors at this office

Holly D

CFP®, CPA

Seattle, WA

Alta Via Financial Planning

After spending 15 years in corporate finance as a CPA I felt the desire for a more fulfilling career path. I made the switch to personal financial planning in 2014, earned the CFP marks, and spent 9 years at an Advice-Only firm providing hourly, project-based advice. I launched Alta Via Financial Planning with the intent to have deeper relationships with fewer clients, and provide a more collaborative, ongoing service model where I can more effectively set clients up for success in achieving their financial goals by serving as their trusted partner. I strive to meet clients where they are at, with no judgment, in order to provide a comfortable and trusted environment. I often find that the “Less is More” approach to both life and financial planning helps clients to destress and simplify their financial lives so that they can focus on what is most important, like getting outside with their families. I also understand and promote the importance of experiencing your ideal life today rather than waiting until financial independence (aka retirement). The advice-only pricing model does not compensate me based on how much you have, and therefore I do not have an asset minimum. I only require that you be a nice human. As a fiduciary I will never sell products, and will always make recommendations that are solely in your best interest. I provide comprehensive financial planning and cover areas such as retirement, investing, college savings, insurance needs, cash flow, equity compensation and tax planning.

ESG / Sustainable investing Technology Professional Gen X (Born 1965-1980)
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