Lincoln, NE 5900 O St Office

Michael Shoemaker is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 credentials and possessing 39 years of industry experience. His career includes long-term roles at Ameritas Investment Corp. since 1998 and prior work with Abbott Shoemaker Financial, LLC. Outside of advising, he is involved in investing in vintage cars and lifestyle businesses such as restaurants and bars through a personal investment company. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a range of managed account programs and fee-based management of variable annuity and universal life subaccounts, supported by an Investment Committee and third-party partners.

Bobbi Wiggins Short is a Series 66 licensed advisor with Ameritas Advisory Services, LLC and has 24 years of industry experience. She has worked with Ameritas Investment Corp since 2001 and previously with Abbott Shoemaker Financial, LLC. Outside of her advisory role, she is involved with the Sesostris Shrine Social Hall, where she assists in fundraising for medical expenses for sick children. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable insurance subaccounts, supported by an Investment Committee and third-party partners.

Joshua Ruhnke is a financial advisor at Ameritas Advisory Services, LLC with 24 years of industry experience. He holds the Series 66 designation and has worked at Ameritas in various capacities since 2007, including roles at Ameritas Life Insurance Corporation and Ameritas Investment Corp. He also spent two years at Principal Financial Services early in his career. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a range of managed account programs and fee-based management of variable annuity and variable universal life subaccounts, supporting clients through both discretionary and non-discretionary advisory relationships.

Linda Broers is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. She has been with Ameritas Advisory Services since 2019 and has a lengthy tenure with related Ameritas entities dating back to 2012. Prior to her work in financial services, she spent over three decades at Avon Products, Inc. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers various managed account programs and fee-based management of variable annuity and variable universal life subaccounts, and supports advisory relationships with risk-based portfolio alignment and multiple custodial platforms.

Richard Berthold is a financial advisor at Ameritas Advisory Services, LLC with 24 years of industry experience. He holds Series 63 and Series 66 licenses and has worked with Ameritas-affiliated firms since 2001, including Ameritas Investment Corp and McCarthy Holthus, LLP. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers various managed account solutions and integrates multiple custodial platforms while supporting advisory relationships through both discretionary and non-discretionary models.

Susan Maly is a financial advisor with Ameritas Advisory Services, LLC and holds the Series 66 designation. She has 24 years of industry experience, including roles with Ameritas Investment Corp and Ameritas Life Insurance Corp. since 1999. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers various managed account programs and fee-based management of variable annuity and universal life subaccounts, using both discretionary and non-discretionary advisory relationships supported by multiple custodial platforms and third-party tools.

Darin Dauel is a financial advisor at Ameritas Advisory Services, LLC with 30 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Ameritas-related firms since 2013. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and universal life subaccounts, supported by an experienced Investment Committee and third-party partners.

Jeffrey Fern is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. His career includes roles at Ameritas Investment Corp and Ameritas Life Insurance Corp since 2007, as well as a position at Waddell & Reed from 2006 to 2007. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individuals, retirement plans, charitable organizations, and corporate clients. The firm offers managed account programs, fee-based management of variable annuity and life subaccounts, and employs a combination of discretionary and non-discretionary advisory approaches supported by an Investment Committee and third-party partnerships.

Mark Oliver is a financial advisor at Ameritas Advisory Services, LLC with seven years of industry experience. He holds the Series 63, Series 65, and Series 66 licenses and has worked previously at firms including TIAA, Union Bank & Trust, and TD Ameritrade. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and life insurance subaccounts, with advisory relationships delivered on both discretionary and non-discretionary bases.

Karina Rahn is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and bringing 10 years of industry experience. She has worked with Ameritas in various capacities since 2015 and owns a calligraphy business designing hand-lettered paper goods and event signage. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individuals, retirement plans, charitable organizations, and corporate clients, offering a range of managed account programs and fee-based management of variable annuity and universal life subaccounts.

Shay Delaney is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 66 credentials and four years of industry experience. Prior to joining Ameritas, Delaney worked at Edward Jones for three years and has held various roles at insurance and financial firms including Allstate Insurance Company and The Financial Gym. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and leverages multiple custodial platforms and third-party tools to support portfolio construction and management.

Jeffrey Smalley is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 63 designation and 34 years of industry experience. He has worked at Ameritas Advisory Services since 2021 and has been affiliated with Ameritas Life Insurance Corp. and Ameritas Investment Corp. since 2002. Prior to that, he spent three years with Raymond James Financial Services. He is also licensed as an independent insurance agent to sell fixed insurance products. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs, fee-based management of variable products, and integrates multiple custodial platforms while employing risk-aligned investment strategies supported by an Investment Committee and third-party partners.

Steven Herman is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. His prior experience includes roles at SECURITIES AMERICA, Inc., LPL Financial, Wells Fargo Clearing, and UBS Financial Services. He is based in Lincoln, NE. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives. The firm offers a variety of managed account programs and fee-based management of variable annuity and universal life subaccounts, supported by an Investment Committee and third-party partners to assist with portfolio construction and oversight.

Jay Jurrens is a financial advisor at Ameritas Advisory Services, LLC with 13 years of industry experience. He holds a Series 66 designation and has worked within the Ameritas organization since 2012, including roles at Ameritas Investment Corp and Ameritas Life Insurance Corp. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and universal life subaccounts, delivering advisory services on both discretionary and non-discretionary bases supported by a network of Investment Adviser Representatives.

Jacob Messick is a CFP® and ChFC® with 11 years of experience in the financial services industry. He has worked with Ameritas Investment Corp since 2014 and joined Ameritas Advisory Services, LLC in 2024. Outside of his advisory role, he sells used items on eBay. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and variable universal life subaccounts, supported by an investment committee and third-party partners.