Apella Wealth
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$10,476,326,170
Clients
8,139
Advisors
103
across 11 offices
About
Apella Wealth serves a broad mix of individual and institutional clients — including individuals, high‑net‑worth families, trusts, retirement plans, and, unusually for a firm of its size, insurance company clients. The firm offers discretionary and non‑discretionary investment management, separately managed account solutions (Apella Select), held‑away portfolio advice, financial planning and consulting, sub‑advisory arrangements, and an automated advisory option (Apella Ascent through Betterment).
Investment decisions are largely model‑driven and quantitative, with equity allocations that favor factor‑based and multi‑factor strategies and fixed‑income allocations shaped by duration and credit considerations; Apella also offers Investable Index Series SMAs, completion portfolios, and tax overlay management to address after‑tax outcomes. The firm combines proprietary optimization and third‑party models, uses tools such as Nitrogen for risk‑tolerance profiling and AI‑enabled systems for recordkeeping, and integrates outside technology and managers (e.g., Pontera for held‑away accounts and third‑party sub‑advisers) into its implementation process.
Compared with many multi‑team advisers, Apella’s client mix and execution model are notable: it actively accommodates held‑away assets and plan‑based relationships via third‑party platforms and maintains an explicit presence in advising insurance company clients, a relatively uncommon client type for peers. Likewise, Apella generally relies on percentage‑of‑AUM billing and tiered or legacy linear schedules rather than making fixed‑fee investment management the standard, while still offering fixed or hourly arrangements for standalone financial planning engagements.
Client services
Expertise
Occupation focus
Fee options
Financial planning services offered on a fixed fee basis ranging typically $1,000 - $25,000 depending on complexity; ongoing fees negotiable.
$0 - $500,000: 1.50% annually (standard annual fee up to) $0 - $1,000,000: up to 1.70% annually (legacy linear fee for certain acquired accounts) $500,000+: minimum account size (typical, with discretionary waivers)
Financial planning conducted at hourly rates ranging typically from $1,000 to $25,000 depending on complexity.
Account minimum: $500,000 Fee-only: Standard annual advisory fee for new clients up to 1.50% AUM; highest legacy linear fee at 1.70%. Fees negotiable.
Main office
See office65 Memorial Drive, Suite C340
West Hartford CT 06107
Advisors at this office
91
Offices (11)
West Hartford, CT
65 Memorial Drive Suite C340, West Hartford, CT 06107
91 advisors
Berwyn, PA
1205 Westlakes Drive Suite 370, Berwyn, PA 19312
2 advisors
Chicago, IL N Wabash Avenue
330 N Wabash Avenue 23rd Floor, Chicago, IL 60611
2 advisors
Atlantic Beach, NY
Atlantic Beach, NY
1 advisor
Austin, TX
Austin, TX
1 advisor
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin
Also doing business as
Apella Capital · Apella Capital, LLC · Apella Wealth
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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