West Hartford, CT Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Apella Wealth
Multi-team
Firm-wide stats for Apella Wealth
About
Apella Wealth serves a broad mix of individual and institutional clients — including individuals, high‑net‑worth families, trusts, retirement plans, and, unusually for a firm of its size, insurance company clients. The firm offers discretionary and non‑discretionary investment management, separately managed account solutions (Apella Select), held‑away portfolio advice, financial planning and consulting, sub‑advisory arrangements, and an automated advisory option (Apella Ascent through Betterment).
Investment decisions are largely model‑driven and quantitative, with equity allocations that favor factor‑based and multi‑factor strategies and fixed‑income allocations shaped by duration and credit considerations; Apella also offers Investable Index Series SMAs, completion portfolios, and tax overlay management to address after‑tax outcomes. The firm combines proprietary optimization and third‑party models, uses tools such as Nitrogen for risk‑tolerance profiling and AI‑enabled systems for recordkeeping, and integrates outside technology and managers (e.g., Pontera for held‑away accounts and third‑party sub‑advisers) into its implementation process.
Compared with many multi‑team advisers, Apella’s client mix and execution model are notable: it actively accommodates held‑away assets and plan‑based relationships via third‑party platforms and maintains an explicit presence in advising insurance company clients, a relatively uncommon client type for peers. Likewise, Apella generally relies on percentage‑of‑AUM billing and tiered or legacy linear schedules rather than making fixed‑fee investment management the standard, while still offering fixed or hourly arrangements for standalone financial planning engagements.
Based on Apella Wealth
Expertise
Based on Apella Wealth
Location
65 Memorial Drive, Suite C340
West Hartford CT 06107
Advisors at this office
91
Advisors at this office
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)