Ardent Wealth Management

Matthew Gusky is a financial advisor at Ardent Wealth Management in Rockford, MI, with five years of industry experience. He holds a Series 65 designation and previously worked at Lifeworks Advisors, LLC and Regal Holdings, LLC. Outside of his advisory role, he is involved in insurance sales through affiliations with Regal Financial Group and Commission Crosswise Insurance Agency. Ardent Wealth Management provides discretionary investment management, financial planning, and retirement plan advisory services to a diverse client base, including pension plans, trusts, charitable organizations, businesses, and individuals. The firm employs a planning-based and risk-based investment approach that integrates factor-based equity and ETF strategies, options hedging, and systematic rebalancing, combining quantitative and fundamental research with technical analysis.

Patricia Lloyd is a CFP® professional with 19 years of experience in the financial services industry. She is the principal advisor at Ardent Wealth Management and has held roles at Lifeworks Advisors, LLC, LPL Financial, and National Planning Corporation. Outside of her advisory work, Patricia serves as president of External Executive Team, LLC, a non-investment related business. Ardent Wealth Management provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, businesses, trusts, and charitable organizations. The firm employs a planning-based and risk-based investment approach using multiple factor-based strategies, ETFs, mutual funds, and alternatives, and offers specialized retirement plan consulting and ERISA fiduciary oversight.