Rockford, MI Office

Ardent Wealth Management provides discretionary investment management, financial planning, and retirement plan advisory services to a range of clients, including pension and profit‑sharing plans, trusts, charitable organizations, businesses, and individuals. The firm delivers services under wealth management, standalone financial planning, and retirement plan agreements and acts as a fiduciary when advising ERISA retirement plan assets.

The firm’s investment approach combines a planning‑based (tranche) framework with a classic risk‑based allocation, employing seven model strategies — including three factor‑based equity strategies, three factor‑based ETF strategies, and a hedged model that uses options contracts — as well as mutual funds, ETFs, individual securities, bonds, and certain alternatives. Ardent uses quantitative and fundamental research to select holdings and technical analysis for timing, seeks institutional or lower‑cost share classes when possible, and applies systematic rebalancing to manage risk.

Notable for an investment manager, the firm’s principal also owns affiliated businesses that provide tax preparation/tax planning and sell insurance products, and those affiliations are used to offer complementary services to advisory clients and are disclosed as potential conflicts of interest. The firm also expressly provides retirement plan (pension) consulting and ERISA 3(21) investment oversight — services that are less common among peers in this category — while operating as a small practice with a single primary advisory professional and no reported assets under management at the time of the brochure.