ArsenEAU Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Arseneau Financial provides portfolio management, financial planning (one‑time and ongoing), and estate‑planning support to individual and high‑net‑worth clients. The firm reports roughly $42.3 million in discretionary assets under management across fewer than 50 client relationships.
The firm operates as a fiduciary and documents client goals and risk tolerance in Investment Policy Statements, typically managing accounts on a discretionary basis and using a mix of charting, fundamental, quantitative and technical analysis alongside long‑term strategies, options trading, and allocations to private funds and real‑estate vehicles. Clients are required to establish accounts with specified qualified custodians—its brochure identifies institutional relationships with Altruist (and also references Schwab Institutional)—and the firm may select third‑party managers to manage portions of client portfolios.
Noteworthy distinctions disclosed in the brochure include that some firm personnel are licensed insurance agents who may recommend commissionable insurance products, a relationship the firm identifies as a potential conflict of interest, and that the firm maintains an institutional arrangement with Altruist that provides technology support tied to asset levels on that platform. The brochure also notes estate‑planning work can involve third‑party scrivener services or outside attorneys and that those services and associated fees are handled separately from ongoing advisory fees.
Client services
Expertise
Occupation focus
Fee options
Estate planning fees range from $650 to $1,500, negotiable and agreed upon at engagement start
$1 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.90% annually $2,000,001 - $3,000,000: 0.80% annually $3,000,001 - $4,000,000: 0.70% annually $4,000,001 - $5,000,000: 0.60% annually $5,000,001+: 0.50% annually
Hourly financial planning fees between $150 and $300
Minimum fee: Minimum annual portfolio management fee of $2,500 for ongoing financial planning if AUM fee is below that amount Fee-only: Fixed financial planning fees between $1,500 and $10,000 for one-time plans; ongoing planning fees between $2,500 and $10,000 annually (negotiable)
Main office
240 S State St., WE12
Westerville OH 43081
Advisors at this office
3
Most active in
Ohio
Also doing business as
Arseneau Financial · Arseneau Financial LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Shawn A
CFP®, ChFC®, Series 63, Series 65
Westerville, OH
ArsenEAU Financial
Shawn Arseneau is a CFP® and ChFC® with 20 years of industry experience. He is the founder of Arseneau Financial and has held roles at several firms, including Valmark Securities, Valmark Advisers, and Eastwind Capital Wealth Management. Outside of advising, he founded The Retirement Life, a digital media platform focused on educational and inspirational retirement content. Arseneau Financial provides portfolio management, financial planning, and estate-planning support primarily to individual and high-net-worth clients. The firm manages roughly $42.3 million in discretionary assets and employs a mix of analytic techniques and long-term strategies to tailor portfolios to client goals.
Deana A
Series 65
Westerville, OH
ArsenEAU Financial
Deana Arseneau is a financial advisor at ArsenEAU Financial with a Series 65 credential and over eight years of industry experience, including roles at Centurion Service Group, SourcePoint, and The Retirement Life. She has been leading Arseneau Financial since 2026. Arseneau Financial provides portfolio management, financial planning, and estate-planning support to individual and high-net-worth clients. The firm manages approximately $42.3 million in discretionary assets, typically employs a discretionary management style, and uses a variety of analytical methods alongside alternative investment strategies.
Kelley K
Series 63
Westerville, OH
ArsenEAU Financial
Kelley King is a financial advisor at ArsenEAU Financial with 42 years of industry experience. He holds a Series 63 designation and has worked at several firms including The Leaders Group Inc and Valmark Advisors, Inc. He also operates as an independent insurance agent through King Financial Solutions, a business he has been involved with since 1982. ArsenEAU Financial provides portfolio management, financial planning, and estate-planning support to individual and high-net-worth clients, managing approximately $42.3 million in discretionary assets. The firm typically manages accounts on a discretionary basis and employs a variety of investment strategies including long-term investing, options trading, and allocations to private funds and real estate vehicles.
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