Pleasant Grove, UT Office

Ascend Investment Management, LLC provides fee-based investment advisory and financial planning primarily to individual clients, with additional services for trusts, estates, employer-sponsored retirement accounts, charitable organizations, and small businesses. The firm offers discretionary portfolio management, written financial plans, and consulting, and it accepts accounts on third‑party platforms including AssetMark, a Jackson RIA annuity platform, and an ADP 401(k) participant account.

The firm typically manages accounts on a discretionary basis, using a combination of fundamental and technical analysis to select individual securities for Schwab‑custodied accounts and to choose strategies from the AssetMark Platform for model‑based accounts, with ongoing monitoring and periodic reviews. Ascend also provides annuity advisory through a platform arrangement and supplements client work with public educational seminars and workshops offered at no charge.

Distinctive features include an owner‑controlled structure in which a single principal oversees supervision and firm operations, reflecting a small, closely managed practice model. The firm is affiliated with an insurance business that may recommend and sell insurance and annuity products for commission while providing separate annuity advisory on a fee basis; these dual roles and the firm’s reliance on third‑party platforms are disclosed in the brochure and managed through policies to address the resulting conflicts of interest, and the client base is concentrated in non‑high‑net‑worth individuals.