Appleton, WI N. Richmond Street Office
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Associated Investment Services, Inc.
Multi-team
Firm-wide stats for Associated Investment Services, Inc.
About
Associated Investment Services, Inc. provides advisory and brokerage services primarily to individual investors and also to small corporations, trusts, estates, and charitable institutions. The firm offers a range of model portfolio and separately managed account programs delivered through third‑party managers (BlackRock, Envestnet, Vanguard, Russell, Pimco, Wilshire, Innealta) and its affiliate Kellogg Asset Management, and it also sells insurance products in its capacity as a registered broker‑dealer and insurance agency.
AIS delivers advisory services through the Envestnet/NFS platform: clients meet with a Financial Advisor to establish goals and select model strategies, third‑party model providers or KAM implement the portfolios, and Envestnet performs billing, custody and operational functions. The firm reports approximately $1.169 billion in regulatory assets under management (12/31/2025) and states those assets are managed on a predominantly non‑discretionary basis, with model managers and the platform executing strategies rather than AIS exercising discretionary trading authority.
What distinguishes AIS from many peers is its organizational footprint and affiliated business lines: it is an indirect, non‑bank affiliate of Associated Banc‑Corp and is affiliated with Associated Bank, N.A., Associated Trust Company, and KAM, while also operating as a broker‑dealer and insurance agency. Those affiliations support integrated operational services, referral and client segmentation practices (including banking benefits tied to advisory relationships and a monthly correspondent clearing credit from NFS), and the firm also discloses client promotional credits and advisor non‑cash recognition incentives—arrangements the brochure identifies as potential sources of conflicts that clients should consider.
Based on Associated Investment Services, Inc.
Expertise
Based on Associated Investment Services, Inc.
Location
2701 N. Richmond Street
Appleton WI 54911
Advisors at this office
3
Advisors at this office
Robert P
CFP®, Series 63, Series 66
Appleton, WI
Associated Investment Services, Inc.
Robert Pencil is a CFP® with 17 years of experience in the financial services industry. He is currently with Associated Investment Services, Inc. and has previously worked at firms including Hornor Townsend & Kent LLC, Penn Mutual Life Insurance Company, and OneAmerica Securities. Associated Investment Services, Inc. serves individual investors as well as small corporations, trusts, estates, and charitable institutions, offering model portfolio and separately managed account programs delivered through third-party managers and its affiliate Kellogg Asset Management. The firm operates with a predominantly non-discretionary investment approach and maintains affiliations with Associated Banc-Corp and related entities, supporting integrated operational and referral services.
Jo Anna G
Series 63, Series 66
Appleton, WI
Associated Investment Services, Inc.
Jo Anna Guinn is a financial advisor at Associated Investment Services, Inc. in Appleton, WI, with 20 years of industry experience. She holds Series 63 and Series 66 designations and has worked at Associated Investment Services since 2017, following five years at SII Investments. Outside of finance, she performs as part of a singing duo called The Moonlighters. Associated Investment Services, Inc. provides advisory and brokerage services to individual investors, small corporations, trusts, estates, and charitable institutions. The firm employs model portfolio and separately managed account programs through third-party managers and affiliated firms, delivering primarily non-discretionary investment management supported by its affiliation with Associated Banc-Corp and related entities.
Jessica L
Series 63, Series 65
Appleton, WI
Associated Investment Services, Inc.
Jessica Liska is a financial advisor with Associated Investment Services, Inc. in Appleton, WI, holding Series 63 and Series 65 designations and bringing 23 years of industry experience. She worked at FOCUS CPA from 2015 to 2017 before joining her current firm in 2010. Associated Investment Services, Inc. provides advisory and brokerage services primarily to individual investors as well as small corporations, trusts, estates, and charitable institutions. The firm offers a variety of model portfolio and separately managed account programs through third-party managers and its affiliate Kellogg Asset Management, delivering services via the Envestnet/NFS platform.
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