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Frisco, TX Office

Team
Updated today
Atlas logo

Atlas

Team

Firm-wide stats for Atlas

Total advisors

8

Across 5 offices

Clients per advisor

6 Very Low

Avg AUM per client

$3,235,605 Very High

HNW client ratio

15% Low

About

Atlas provides wealth management and financial planning to individuals, high-net-worth clients, families, trusts, estates, businesses, retirement plans, and pooled investment vehicles. The firm offers portfolio management and financial planning services, and also sponsors and advises private investment vehicles and an add‑on borrowing strategy called Spreadwise Borrowing.

The firm delivers both discretionary and non‑discretionary investment services and builds portfolios using a mix of fundamental and technical analysis alongside a primarily long‑term, index‑based framework supplemented by internally managed equity and bond strategies. Atlas offers multiple model allocations — including enhanced income and growth sleeves that can incorporate private credit and other alternatives — and may engage third‑party sub‑advisors as part of portfolio implementation.

Atlas is notable among comparable team firms for its role as general partner and sponsor of a private credit fund and for offering performance‑based fee arrangements in that pooled vehicle. The firm also discloses its fintech ownership and platform support from Atlas Financial and has publicly amended its Form ADV to correct year‑end assets under management and to report a subsequent asset decline after a senior adviser’s departure, reflecting recent firm transition activity.

Based on Atlas

Expertise

Private / alternative investments Active portfolio management Concentrated stock management Retirement income strategy Income planning

Based on Atlas

Location

Frisco TX

Advisors at this office

4

Advisors at this office

user avatar

Wayne G

Series 65, Series 66

Frisco, TX

Atlas

Wayne Goldstein is a financial advisor at Atlas with Series 65 and Series 66 licenses and one year of industry experience. He has worked at Atlas and Spreadwise since 2025 and previously held positions at Planet Healthcare, Kencor Health, and Merrill. Outside of finance, he is the owner of Boca Raton Podiatry and Sports Medicine Institute. Atlas provides wealth management and financial planning services to individuals, families, trusts, estates, businesses, and pooled investment vehicles. The firm employs a primarily long-term, index-based investment approach supplemented by internally managed equity and bond strategies and offers both discretionary and non-discretionary portfolio management.

Private / alternative investments Active portfolio management Concentrated stock management Retirement income strategy Income planning
user avatar

Soren S

Series 63, Series 65

Frisco, TX

Atlas

Soren Schwan is a financial advisor at Atlas with Series 63 and Series 65 credentials and nine years of industry experience. He previously worked at Pittenger & Anderson for four years and has a background that includes direct sales with Norwex. Outside of financial advising, he is involved in direct and online sales of household and cleaning products with Norwex. Atlas provides wealth management and financial planning services to individuals, families, high-net-worth clients, trusts, estates, businesses, and pooled investment vehicles. The firm combines fundamental and technical analysis within a primarily long-term, index-based framework and is notable for sponsoring a private credit fund and offering performance-based fee arrangements.

Private / alternative investments Active portfolio management Concentrated stock management Retirement income strategy Income planning
user avatar

Alex G

Series 66

Frisco, TX

Atlas

Alex Goldstein is a financial advisor with Atlas in Frisco, TX, holding a Series 66 designation and seven years of industry experience. His prior work includes roles at Bank of America, Merrill, UBS Financial Services, and Morgan Stanley. He is the founder of Spreadwise LLC, a financial services entity affiliated with Atlas, and serves as Vice President of Investor Relations at Percent Technologies, an investment platform technology company. Atlas provides wealth management and financial planning services to individuals, families, trusts, estates, businesses, and pooled investment vehicles. The firm employs a primarily long-term, index-based investment approach supplemented by internal equity and bond strategies, and sponsors private investment vehicles including a private credit fund.

Private / alternative investments Active portfolio management Concentrated stock management Retirement income strategy Income planning
user avatar

Sohrab M

CFP®, Series 63

Frisco, TX

Atlas

Sohrab Mirzabeigifini is a CFP® with 10 years of industry experience, currently serving at Atlas since 2026. He previously worked for Northwestern Mutual in various capacities from 2015 to 2026. Atlas provides wealth management and financial planning services to a diverse client base including individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a long-term, index-based investment approach supplemented by internal equity and bond strategies, and is active as a general partner and sponsor of private credit funds.

Private / alternative investments Active portfolio management Concentrated stock management Retirement income strategy Income planning
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