Avantax Planning Partners, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$5,205,617,594
Clients
7,515
Advisors
10
across 7 offices
About
Avantax Planning Partners, Inc. provides portfolio management, financial planning, and a managed retirement plan platform to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, charitable organizations and businesses. The firm delivers these services primarily through a network of CPA firms and registered Advisor Representatives and, as of December 31, 2025, reported roughly $7.57 billion in assets under management across about 164 advisors and some 7,500 clients.
Investment management is delivered largely through firm‑designed style allocation models (SAMs) overseen by an investment advisory committee chaired by the chief investment officer; clients complete an investment policy statement and most accounts are managed on a discretionary basis with periodic rebalancing. The firm offers tax‑intelligent (tax‑overlay) strategies, centralized trading and annual account reviews, and relies on Charles Schwab for managed retail accounts and Fidelity for its Retirement Plan Services platform.
Distinctive features include a cluster of uncommon affiliations and services for a multi‑team adviser: ties to an affiliated broker‑dealer (Cetera Wealth Services) and affiliated investment adviser (Cetera Investment Advisers), access to pension consulting via Cetera Retirement Plan Specialists, an affiliated trust company (Cetera Trust Company, N.A.), and affiliated insurance agencies. Avantax also offers a collateralized non‑purpose loan program available through Schwab and Goldman Sachs Bank USA and emphasizes CPA‑sourced referrals; these arrangements affect product access and create potential conflicts of interest (custodial benefits, revenue sharing and referral compensation) that the firm discloses for client consideration.
Client services
Expertise
Occupation focus
Fee options
Flat fees for stand-alone financial planning services; negotiable and specified in client agreement.
$0 - $1,000,000: 1.25% $1,000,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.75% $5,000,001+: 0.60%
Applicable only through affiliated broker-dealer or insurance services, separate from advisory fees.
Hourly rates for financial planning services may be charged and are negotiable.
Account minimum: $125,000 for Collateralized, Non-Purpose Loan Program; 0 for other services (no minimum explicitly stated or minimums are waivable/negotiable) Fee-only: Fixed or hourly fees for stand-alone financial planning services; fees are negotiable and specified in written agreement.
Main office
See office210 Jones St, Ste. 104
Dubuque IA 52001
Advisors at this office
2
Offices (7)
Dallas, TX Olympus Blvd
3200 Olympus Blvd Suite 100, Dallas, TX 75019
2 advisors
Dubuque, IA Asbury Road
3390 Asbury Road, Dubuque, IA 52002-2801
2 advisors
Dubuque, IA Jones St
210 Jones St Ste. 104, Dubuque, IA 52001
2 advisors
El Segundo, CA
2301 Rosecrans Ave #5100, El Segundo, CA 90245
1 advisor
Rock Island, IL
Rock Island, IL
1 advisor
San Diego, CA W Broadway 12th
655 W Broadway 12th Fl, San Diego, CA 92101
1 advisor
Scottsdale, AZ
Scottsdale, AZ
1 advisor
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Avantax Planning Partners, Inc. · Avantax Retirement Plan Services · Hk Financial Services · Honkamp Krueger Financial Services Inc
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Trust company
They provide trust and estate administration services, typically for separate fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Advisors at this firm
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