Banorte Asset Management, Inc. logo

Banorte Asset Management, Inc.

Updated today

Client AUM

$567,183,781

Clients

840

Advisors

19

across 2 offices

About

Banorte Asset Management, Inc. (doing business as Banorte Wealth Advisors) serves individual and high‑net‑worth clients — including trusts, estates, charitable organizations, and business entities — with a client base concentrated in Latin America, particularly Mexican citizens. The firm provides discretionary and non‑discretionary portfolio management through its BAM Traditional program and a wrap‑fee digital advisory offering (B.A.M. Digital), and it offers institutional mutual fund share classes and unified managed account options.

The firm builds customized portfolios using seven model allocations (ranging from Short Duration and Fixed Income to multi‑asset mixes and a 100% equities sleeve) and employs individual securities, ETFs, mutual funds, structured notes, private investments, and third‑party model portfolios. B.A.M. Digital is offered as a white‑label discretionary program that uses sub‑advisory services from Xendia Global, the firm discloses the ability to recommend bonds issued by its parent company, and it does not include digital assets such as cryptocurrencies in its strategies.

Banorte AM is part of a broader Banorte group and maintains several affiliated entities — an affiliated broker‑dealer (Banorte Securities International), an affiliated insurance agency (Banorte Wealth Strategies), and an affiliated digital adviser (BInvesting) — and executes through the affiliate with clearing via Pershing; the brochure discloses these relationships and the firm’s compliance controls to address related conflicts. Compared with many team‑level advisers, it is atypical to have a significant non‑U.S. client base, to sponsor wrap‑fee programs including a white‑label robo‑platform, and to lack standalone financial planning services.

Client services

Portfolio management Selection of other advisers

Expertise

Wealth management Passive / index investing Active portfolio management Private / alternative investments

Demographic focus

Immigrants

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Fee options

Percentage

$0 - $1,000,000: 1.75% $1,000,001 - $5,000,000: 1.50% $5,000,001 - $10,000,000: 1.25% $10,000,001+: 1.00%

Other

Account minimum: $10,000 Fee-only: Tiered fees ranging from 1.75% to 1.00% annually, subject to management approval for flat rates

Main office

See office

5075 Westheimer, Suite 975 W

Houston TX 77056

Advisors at this office

12

Most active in

Texas

Also doing business as

B.A.M. Digital · Bam Digital · Banorte Asset Management, Inc. · Banorte Wealth Advisors · Banorte Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mayela O

Series 66

Houston, TX

Banorte Asset Management, Inc.

Mayela Orrantia is a financial advisor with Banorte Asset Management, Inc. in Houston, TX, holding a Series 66 designation and bringing 17 years of industry experience. Her prior roles include positions at PNC Investments LLC, PNC Bank, and BBVA Wealth Solutions Inc. Banorte Asset Management serves individual and high-net-worth clients, including trusts, estates, charitable organizations, and business entities, with a focus on Latin American clients, particularly Mexican citizens. The firm offers discretionary and non-discretionary portfolio management through traditional programs and a wrap-fee digital advisory platform, employing a range of model allocations and investment vehicles.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Victor B

Series 63, Series 66

The Woodlands, TX

Banorte Asset Management, Inc.

Victor Bujanda is a financial advisor with Banorte Asset Management, Inc., holding Series 63 and Series 66 credentials and 27 years of industry experience. He has worked at Banorte Asset Management and Banorte Securities International since 2020 and previously held positions at Wells Fargo Clearing and Wells Fargo Bank. Banorte Asset Management serves individual and high-net-worth clients, including trusts, estates, charitable organizations, and business entities, with a focus on Latin American clients, particularly Mexican citizens. The firm offers discretionary and non-discretionary portfolio management through customized portfolios, various investment vehicles, and a wrap-fee digital advisory program.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Brenda G

Series 63, Series 66

The Woodlands, TX

Banorte Asset Management, Inc.

Brenda Garcia Ayala is a financial advisor at Banorte Asset Management, Inc. with 11 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at VectorGlobalWMG, Inc. from 2014 to 2021. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional program and a white-label digital platform, serving a largely international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Salomon L

Series 63, Series 66

Houston, TX

Banorte Asset Management, Inc.

Salomon Lahana is a financial advisor at Banorte Asset Management, Inc. with 13 years of industry experience. He holds Series 63 and Series 66 licenses. His prior roles include positions at PNC Bank, BBVA Wealth Solutions Inc., and Invex Advisors LLC. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model strategies ranging from fixed income to global equities, serving a largely international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Aaron B

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Aaron Buitron Romero is a financial advisor at Banorte Asset Management, Inc. with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Banorte Asset Management since 2018, also working with Banorte Securities International, Ltd. since 2013. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to a diverse client base including individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional program and a white-label digital platform, serving a largely international clientele with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Mario H

Series 63, Series 66

The Woodlands, TX

Banorte Asset Management, Inc.

Mario Hank is a financial advisor at Banorte Asset Management, Inc. with nine years of industry experience. He holds Series 63 and Series 66 licenses and has been with Banorte Asset Management since 2021 and Banorte Securities International, Ltd. since 2016. Outside of his advisory role, he manages a home rental property in Houston, Texas. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios, model portfolios ranging from fixed income to global equities, and integrates digital platforms through third-party sub-advisers, serving a primarily international client base with a significant presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Joaquin B

Series 66

Houston, TX

Banorte Asset Management, Inc.

Joaquin Barthel Medina is a financial advisor at Banorte Asset Management, Inc. in Houston, TX, holding a Series 66 designation with three years of industry experience. His prior roles include positions at PNC Bank and BBVA affiliates spanning over a decade. Banorte Asset Management, Inc. serves individual and high-net-worth clients, including trusts, estates, charitable organizations, and business entities, with a client focus in Latin America, particularly Mexican citizens. The firm offers discretionary and non-discretionary portfolio management through diverse investment programs and utilizes a range of securities and model portfolios tailored to client needs.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Jose R

Series 63, Series 65

Houston, TX

Banorte Asset Management, Inc.

Jose Rodriguez is a financial advisor at Banorte Asset Management, Inc. based in Houston, TX, with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Banorte Asset Management, Banorte Ventures Ltd., Banorte Securities International, PNC Investments, BBVA Securities Inc., and other affiliated firms. Outside of his advisory role, he is an owner and passive investor in Roycel, LLC. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and model portfolios through both traditional management and a white-label digital platform, serving a largely international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Maria H

Series 63, Series 65

Houston, TX

Banorte Asset Management, Inc.

Maria Hernandez is a financial advisor at Banorte Asset Management, Inc. with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at several firms including PNC Investments and Insigneo Advisory Services LLC. Hernandez is currently based in Houston, TX, and has been with Banorte since 2025. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolio construction, ongoing monitoring, and reporting, serving a primarily international client base with a significant presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Jorge F

Series 66

Houston, TX

Banorte Asset Management, Inc.

Jorge Figueroa is a financial advisor at Banorte Asset Management, Inc. in Houston, TX, holding a Series 66 designation with two years of industry experience. His work history includes roles at Banorte subsidiaries and Figtree Financial USA. Banorte Asset Management serves individual and high-net-worth clients, particularly those in Latin America, providing discretionary and non-discretionary portfolio management through customized model allocations and a combination of investment vehicles, including a white-label digital advisory platform.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Ricardo R

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Ricardo Roche Maldonado is a financial advisor at Banorte Asset Management, Inc. with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Banorte Securities International, Ltd. since 2013. Maldonado has been with Banorte Asset Management since 2019. Banorte Asset Management, Inc. provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional program and a white-label digital platform, serving a substantially international client base with a focus on Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Marcelo A

CFP®, Series 66

Houston, TX

Banorte Asset Management, Inc.

Marcelo Andres Gomez is a CFP® with 11 years of industry experience, currently serving at Banorte Asset Management, Inc. since 2023. His prior experience includes roles at Truist Advisory Services, Inc. and Actinver Securities, Inc. He is co-founder and advisor of ZAFE, an insurance deductible financing business. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios through its BAM Traditional and BAM Digital programs, serving a primarily international clientele with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Joaquin S

CFA®, Series 63

Houston, TX

Banorte Asset Management, Inc.

Joaquin Sanchez Hernandez is a CFA® charterholder with 30 years of industry experience. He is currently affiliated with Banorte Asset Management, Inc., where he has worked since 2026. His prior positions include roles at BBVA Global Wealth Advisors, PNC Investments, and various BBVA entities. He is also involved with BBVA Global Wealth Insurance, Inc. as an insurance agent and receives referral fees from this activity. Banorte Asset Management, Inc. serves individual and high-net-worth clients, including trusts, estates, and business entities, with a focus on Latin American clients, particularly Mexican citizens. The firm offers discretionary and non-discretionary portfolio management through traditional and digital advisory programs, employing a range of investment vehicles and customized portfolio allocations.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
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Antonio T

Series 63, Series 65

The Woodlands, TX

Banorte Asset Management, Inc.

Antonio Teruggi Pereda is a financial advisor at Banorte Asset Management, Inc. with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Banorte Asset Management since 2019 and at Banorte Securities International, Ltd. since 2014. Banorte Asset Management, Inc., operating as Banorte Wealth Advisors, provides discretionary and non-discretionary portfolio management to individuals, high-net-worth clients, trusts, estates, charitable organizations, and corporations. The firm offers customized portfolios and a range of model portfolios, serving a primarily international client base with a notable presence in Latin America.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
user avatar

Ignacio P

Series 65, Series 66

Houston, TX

Banorte Asset Management, Inc.

Ignacio Perezanta Ordonez is a financial advisor at Banorte Asset Management, Inc. with 19 years of industry experience. He holds Series 65 and Series 66 credentials and has worked at firms including BBVA Global Wealth Advisors and PNC Investments. Outside of his advisory role, he is a general partner at Modern Custom Luxury Homes, a company that constructs custom homes in the San Antonio area. Banorte Asset Management serves individual and high-net-worth clients, particularly those from Latin America, offering discretionary and non-discretionary portfolio management through various programs including a digital advisory platform. The firm employs customized portfolios built from multiple asset classes and maintains several affiliated entities to support its services.

Wealth management Passive / index investing Active portfolio management Private / alternative investments Immigrants
View complete list of advisors at this firm
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