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Berkshire Money Management, Inc.

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Client assets under management

$1,179,287,689

Clients

875

38% high-net-worth

Advisors

10

of 22 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

88

High

Average account size

$1,347,757

About

Berkshire Money Management is an SEC-registered advisory firm with a team of 10 advisors serving individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm provides portfolio management, financial planning and consulting, as well as targeted services such as college planning and coordination of tax preparation and trust administration through third-party providers.

BMM structures discretionary portfolios around each client’s stated goals and risk profile, using macroeconomic indicators to guide asset allocation and favoring no-load or load-waived mutual funds and ETFs while also employing individual equities and fixed-income securities when appropriate. Accounts are reviewed at least quarterly, clients may impose written investment restrictions, and custody and execution services are provided through major custodians with institutional support tools for reporting and trade execution.

Compared with many peers, BMM’s marketing and referral practices are atypical: the firm uses endorsements and client testimonials, advertises third‑party ratings through a paid Directory Program (Wealthtender), and participates in referral arrangements that can create financial incentives. The firm is also a licensed insurance producer with appointed agents, maintains an affiliated business consultancy (10,001 Hours), offers a fixed-fee college planning product, and refers clients to an unaffiliated corporate trustee (Bridgeford Trust Company) and tax-preparation providers from which it receives a portion of fees.

Client services

Financial planning Portfolio management Consulting, college planning

Expertise

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning

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Fee options

Fixed

College planning service: fixed fee of $599; Consulting services: individually negotiated fixed fee

Percentage

$0 - $400,000: 1.50% $400,001 - $750,000: 1.12% $750,001 - $1,000,000: 1.00% $1,000,001 - $2,500,000: 0.80% $2,500,001+: 0.60%

Project-based

Financial planning: $450 per hour after 10 hours; Tax preparation: additional hourly fees may apply depending on complexity

Other

Account minimum: $250,000 Minimum fee: Minimum annual fee of $6,000 for portfolio management services Fee-only: Financial planning: $7,500 per plan plus $450/hour for additional time over 10 hours; Consulting: individually negotiated fixed fee; College planning: fixed fee of $599; Tax preparation and trust services fees vary by third-party providers

Main office location

Berkshire Money Management, Inc.

161 Main Street

Dalton MA 01226, United States

Number of offices

3

Most active in

Arizona · California · Colorado · Connecticut · Florida · Georgia · Illinois · Kentucky · Louisiana · Maine · Massachusetts · Michigan · Missouri · Nebraska · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Zachary M

Series 65

Dalton, MA

Berkshire Money Management, Inc.

Zachary Marcotte is a financial advisor at Berkshire Money Management, Inc. with 12 years of industry experience. He holds the Series 65 designation and has been with Berkshire Money Management since 2007. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm provides discretionary portfolio management, financial planning, and consulting services, emphasizing client-specific strategies and diversified portfolios that include mutual funds and ETFs.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Brendan B

Series 63, Series 66

Dalton, MA

Berkshire Money Management, Inc.

Brendan Bullett is a financial advisor at Berkshire Money Management, Inc. with 23 years of industry experience. He holds Series 63 and Series 66 designations and previously worked for MountainOne Bank and Commonwealth Financial Network for 15 years. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm provides discretionary portfolio management, financial planning, and consulting services, emphasizing client-specific strategies and diversified portfolios that include mutual funds and ETFs.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Peter G

Series 66

Dalton, MA

Berkshire Money Management, Inc.

Peter Gagne is a financial advisor at Berkshire Money Management, Inc. He holds a Series 66 credential and has 11 years of industry experience. Prior to joining Berkshire Money Management in 2025, he worked at Commonwealth Financial Network and Pioneer Valley Financial Group, among other firms. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm provides discretionary portfolio management, financial planning, a fixed-fee college planning service, and coordinates tax-preparation services through an unaffiliated provider.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Scott L

Series 65

Dalton, MA

Berkshire Money Management, Inc.

Scott Little is a financial advisor with Berkshire Money Management, Inc. in Dalton, MA. He holds a Series 65 designation and has 17 years of industry experience. He has been with Berkshire Money Management since 2002. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm offers discretionary portfolio management, financial planning, and consulting, emphasizing no-load or load-waived mutual funds and ETFs, and incorporates global economic indicators into asset allocation decisions.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Michael O

Series 65

Dalton, MA

Berkshire Money Management, Inc.

Michael O'Brien is a financial advisor at Berkshire Money Management, Inc. He holds a Series 65 credential and has one year of industry experience. Prior to joining Berkshire Money Management, he worked at Berkshire Fairfield Insurance Agency and held various roles in education and community organizations. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm offers discretionary portfolio management, financial planning, and a fixed-fee college planning service, developing client-specific strategies that emphasize mutual funds and ETFs across diversified asset classes.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Holly S

Series 65

Great Barrington, MA

Berkshire Money Management, Inc.

Holly Simeone is a financial advisor at Berkshire Money Management, Inc. with five years of industry experience. She holds a Series 65 designation and previously worked at St Germain Securities Inc and Lee Bank. Simeone has held dual employment positions at St Germain and Lee Bank. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm offers discretionary portfolio management, financial planning, and consulting services, emphasizing client-specific strategies and diversified portfolios using mutual funds and ETFs.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

John B

Series 65

Dalton, MA

Berkshire Money Management, Inc.

John Bielski Jr. is a financial advisor at Berkshire Money Management, Inc. with 22 years of industry experience. He holds a Series 65 designation and has worked at Berkshire Money Management since 2018, following an 11-year tenure at Atlas Private Wealth Management, LLC. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion in assets for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm provides discretionary portfolio management, financial planning, and consulting services, emphasizing client-specific strategies and diversified portfolios that include mutual funds and ETFs.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Peter C

Series 63, Series 65

Dalton, MA

Berkshire Money Management, Inc.

Peter Coughlin is a financial advisor at Berkshire Money Management, Inc. with 39 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Berkshire Money Management since 2016, following a year at Wells Fargo Advisors. Coughlin is a limited partner with a 20% ownership interest in the Coughlin Family Limited Partnership. Berkshire Money Management is an eight-advisor SEC-registered firm managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm provides discretionary portfolio management, financial planning, and consulting services, focusing on client-specific strategies that emphasize mutual funds and ETFs across equities, fixed income, and other instruments.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Allen H

Series 65

Dalton, MA

Berkshire Money Management, Inc.

Allen Harris is a financial advisor at Berkshire Money Management, Inc. with 21 years of industry experience. He holds the Series 65 designation and has been with Berkshire Money Management since 2001. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm offers discretionary portfolio management, financial planning, and consulting services, employing client-specific strategies that emphasize no-load or load-waived mutual funds and ETFs across diversified asset classes.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
user avatar

Lauren B

Series 65

Dalton, MA

Berkshire Money Management, Inc.

Lauren Beckett is a Series 65-licensed financial advisor with Berkshire Money Management, Inc. in Dalton, MA, where she has worked since 2018. She has seven years of industry experience, including prior roles at Berkshire County ARC and UMASS Amherst. Berkshire Money Management is an SEC-registered advisory firm with an eight-advisor team managing over $1 billion for individuals, high-net-worth clients, retirement plans, trusts, and other entities. The firm provides discretionary portfolio management, financial planning, and consulting services, emphasizing client-specific strategies and diversified portfolios that incorporate mutual funds, ETFs, and other instruments.

College savings (529s, UTMA, etc.) Trust structures (GRAT, IDGT, revocable) General estate planning guidance Income planning
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