Bertram Financial Advisor Services logo

Bertram Financial Advisor Services

Updated today

Client AUM

$0

Clients

0

Advisors

2

of 2 employees

About

Bertram Financial Advisor Services places advisory clients with third‑party money managers and offers financial planning, portfolio management support, and selection/referrals to other advisers. The firm reports $32,226,422 in assets under advisement as of December 31, 2025 and states that it has no assets under management; third‑party managers execute trading and bill advisory fees directly.

BFAS typically introduces clients to model portfolios run by third‑party advisers that invest in stocks, bonds, ETFs and no‑load mutual funds, and uses Morningstar and third‑party disclosures as part of its review and due diligence. The firm gathers client suitability information, reviews TPM reports at least annually, acts as the liaison between client and manager, and does not exercise investment discretion or vote client proxies for those accounts.

The firm’s structure includes features that are less common among peer investment managers: its principals are licensed insurance agents who spend a majority of their time in insurance activities and may receive commissions for insurance sales, and BFAS discloses it may receive solicitor or shared‑management fees from the third‑party advisers it recommends. BFAS also generally does not directly bill managed account fees to clients—third‑party managers direct‑bill and remit a portion to BFAS—which differs from firms that directly charge percentage‑of‑AUM fees.

Client services

Financial planning Selection of other advisers

Expertise

Wealth management Long-term care insurance

Occupation focus

Founder/Business Owner Retired

Demographic focus

Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)

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Fee options

Fixed

Financial planning services flat fees ranging from $299 to $2,999.

Percentage

Up to 1.0% annually, negotiable, maximum 1.0% of assets managed or advised on

Other

Account minimum: No account minimum stated by Bertram Financial Advisor Services LLC; minimums are set by third party advisers, with AEWM minimum ranging from $0 to $25,000 based on portfolio or funds used. Fee-only: Financial planning services flat fees ranging from $299 to $2,999 based on complexity and client needs.

Main office

229 High St

Mineral Point WI 53565

Advisors at this office

2

Most active in

Wisconsin

Also doing business as

Bertram Financial Advisor Services · Bertram Financial Advisor Services LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michelle B

Series 65

Mineral Point, WI

Bertram Financial Advisor Services

Michelle Bertram is a financial advisor at Bertram Financial Advisor Services with 19 years of industry experience. She holds a Series 65 designation and has been self-employed since 1997, primarily focused on insurance services. Bertram Financial Advisor Services places advisory clients with third-party money managers and provides financial planning and portfolio management support. The firm uses a model portfolio approach with investments in stocks, bonds, ETFs, and no-load mutual funds, acting as a liaison between clients and third-party managers without exercising investment discretion.

Wealth management Long-term care insurance Founder/Business Owner Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
user avatar

Beverly B

Series 65

Mineral Point, WI

Bertram Financial Advisor Services

Beverly Bertram is a financial advisor at Bertram Financial Advisor Services with 18 years of industry experience. She holds a Series 65 designation and has managed advisory and insurance services through Bertram Financial Group since 2004. In addition to her advisory role, she is a licensed insurance agent, spending a majority of her time in insurance activities. Bertram Financial Advisor Services places clients with third-party money managers, offering financial planning, portfolio management support, and advisor referrals. The firm focuses on model portfolios including stocks, bonds, ETFs, and no-load mutual funds, and performs regular due diligence and client suitability reviews without exercising investment discretion.

Wealth management Long-term care insurance Founder/Business Owner Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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