Bison Wealth Management, LLC logo

Bison Wealth Management, LLC

Updated today

Client AUM

$131,028,624

Clients

160

Advisors

4

across 3 offices

About

Bison Wealth Management provides discretionary wealth management and comprehensive financial planning to individual and high net worth clients. The firm offers ongoing portfolio management, retirement-account advice, standalone planning engagements, and coordinated insurance consulting through a third‑party insurance platform.

The firm’s investment approach is primarily long-term focused but allows for shorter-term trading when client objectives or market conditions warrant, and portfolios are built from ETFs, individual equities, bonds and low‑cost mutual funds. Research and selection draw on fundamental, technical and quantitative analysis, with accounts monitored continuously and formal reviews at least annually; custody and execution are arranged through an institutional custodian relationship.

Bison Wealth is a small supported advisory team managing roughly $131 million of discretionary assets and recently transitioned from state to SEC registration. The firm’s principal holds CFP certification and is also a licensed insurance professional; Bison Wealth uses an external insurance platform and discloses that insurance commissions are separate from advisory fees, a potential conflict the firm addresses in its disclosures.

Client services

Financial planning Portfolio management

Expertise

Wealth management General retirement planning Cash flow / budgeting

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Fee options

Percentage

$0 - $2,000,000: 1.00% $2,000,001 - $3,000,000: 0.80% $3,000,001 - $5,000,000: 0.60% $5,000,001+: 0.50%

Project-based

$150 per hour for stand-alone financial planning services

Other

Account minimum: $500

Main office

See office

5010 Mayfield Road, Suite 201

Lyndhurst OH 44124

Advisors at this office

2

Most active in

Florida · New York · Ohio · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Gary F

Series 65

Lyndhurst, OH

Bison Wealth Management, LLC

Gary Friedman is a Series 65-licensed financial advisor with 29 years of industry experience. He has worked at Bison Wealth Management, LLC since 2026 and previously spent 18 years at Summit Capital, Inc. He also operates under his own name, Gary E. Friedman, since 2000. Bison Wealth Management provides discretionary wealth management and comprehensive financial planning services to individual and high net worth clients. The firm employs a primarily long-term investment approach with portfolios constructed from ETFs, individual equities, bonds, and low-cost mutual funds, incorporating fundamental, technical, and quantitative analysis.

Wealth management General retirement planning Cash flow / budgeting
user avatar

Regina R

Series 63

Lancaster, SC

Bison Wealth Management, LLC

Regina Ryan is a financial advisor at Bison Wealth Management, LLC with 12 years of industry experience. She holds a Series 63 designation and previously worked at Summit Capital Inc for 12 years before joining Bison Wealth Management in 2026. Bison Wealth Management provides discretionary wealth management and comprehensive financial planning to individual and high net worth clients. The firm’s investment approach is primarily long-term focused, with portfolio construction based on ETFs, individual equities, bonds, and low-cost mutual funds, supplemented by fundamental, technical, and quantitative analysis.

Wealth management General retirement planning Cash flow / budgeting
user avatar

Cerri Y

Series 65, Series 66

Miami, FL

Bison Wealth Management, LLC

Cerri Yormick is a financial advisor at Bison Wealth Management, LLC, holding Series 65 and Series 66 licenses. She has one year of industry experience and previously worked as a production coordinator and in tutoring. Bison Wealth Management provides discretionary wealth management and comprehensive financial planning to individual and high net worth clients, employing a primarily long-term investment approach with flexible portfolio management using ETFs, equities, bonds, and mutual funds.

Wealth management General retirement planning Cash flow / budgeting
user avatar

David Y

Series 63, Series 65

Lyndhurst, OH

Bison Wealth Management, LLC

David Yormick is a financial advisor at Bison Wealth Management, LLC with 29 years of industry experience. He holds the Series 63 and Series 65 licenses. His prior experience includes roles at Morgan Stanley DW Inc. and Summit Capital, Inc. Bison Wealth Management provides discretionary wealth management and comprehensive financial planning to individual and high net worth clients. The firm employs a primarily long-term investment approach using ETFs, individual equities, bonds, and low-cost mutual funds, supported by fundamental, technical, and quantitative analysis.

Wealth management General retirement planning Cash flow / budgeting
View complete list of advisors at this firm
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