Blue Rock Financial Group
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$259,704,716
Clients
265
Advisors
1
of 10 employees
About
Blue Rock Financial Group provides discretionary investment management, comprehensive financial planning, and retirement‑plan advisory services for individuals, high‑net‑worth clients, families, trusts, businesses, and plan sponsors. The firm acts as a fiduciary and implements customized strategies through a combination of internal portfolio management, unaffiliated independent managers, and third‑party platforms.
The investment approach is grounded in modern portfolio theory with a primary emphasis on ETF‑based, long‑term strategic asset allocation, periodic rebalancing, and selective tactical adjustments as market conditions warrant. Portfolios and planning are delivered through a mix of execution and advisory platforms — including institutional platforms and an advisor‑integrated robo‑advisor offering — with ongoing oversight and client reviews.
Noteworthy differences from many peers include the formal integration of an advisor‑guided robo‑advisor platform alongside traditional independent manager relationships and multiple institutional custodian partnerships, allowing for both automated ETF model portfolios and bespoke overlays. The firm also markets retirement plan ERISA advisory services, includes a team member with a Certified Student Loan Professional credential for student‑loan planning, and discloses that a firm principal maintains a separate insurance license and may earn commission compensation for insurance sales.
Client services
Expertise
Occupation focus
Fee options
Fixed project fees negotiated, ranging from $1,500 to $24,000 for initial financial planning; ongoing fixed fees $100 to $2,000 per month.
$0 - $1,000,000: 1.50% annually $1,000,001 - $2,000,000: 1.05% annually $2,000,001 - $3,000,000: 0.92% annually $3,000,001 - $4,000,000: 0.79% annually $4,000,001 - $5,000,000: 0.66% annually $5,000,001 - $7,500,000: 0.54% annually $7,500,001+: 0.39% annually
$350 to $500 per hour for financial planning services
Ongoing financial planning fees range from $100 to $2,000 per month.
Fee-only: Financial planning hourly rate $350 to $500; Fixed fees ranging from $1,500 to $24,000 for initial plans; Ongoing planning fees $100 to $2,000 per month.
Main office
37458 Oyster House Road
Rehoboth Beach DE 19971, United States
Most active in
Delaware · Florida · Maryland · New Jersey · Pennsylvania
Also doing business as
Blue Rock 401 K Group · Blue Rock Dravo Bay · Blue Rock Financial Group · Dravo Bay LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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