C2 Private WEalth
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,797,471,749
Clients
2,056
Advisors
14
across 4 offices
About
C2 Private Wealth primarily serves individual and high‑net‑worth clients with an emphasis on retirement planning for near and current retirees. The firm delivers comprehensive financial planning and discretionary portfolio management, implements recommended insurance products through an affiliated insurance agency, and uses Fidelity and a third‑party platform to support account management.
C2’s investment process is built around risk‑and‑scenario analysis with particular focus on sequence‑of‑returns risk and mapping planned income distributions across accounts; allocation and trading decisions are made to align with those retirement objectives. Prospective clients are required to attend a comprehensive retirement education course, and C2 integrates tax and estate coordination into plan implementation through third‑party providers and partnerships.
The firm has a few uncommon structural features among its peers: it is affiliated with an accounting firm (C2 CPAs) and shares client financial information with that affiliate to support tax optimization, and it leverages the Retirement Education Foundation for public education, media appearances, and educational videos that the firm uses in its outreach, including testimonials. C2 recently acquired another advisory and insurance business (ASG) and discloses transitional incentives tied to that integration, reflecting an integrated service model that combines advisory, insurance, tax, and estate coordination.
Client services
Expertise
Demographic focus
Fee options
Fixed consulting and planning fees generally range from $3,000 to $250,000; Succession Planning Academy fixed annual fee up to $3,000.
Up to 1.00% annually with discretion to negotiate alternative fees
Insurance product commissions typically between 3% and 8% of the contract value, paid one-time upfront to affiliated insurance agency.
Hourly consulting fee ranges from $75 to $500 per hour depending on scope of services.
Account minimum: $500,000
Main office
See office29409 Haggerty Road, Suite 200
Novi MI 48377
Advisors at this office
10
Offices (4)
Most active in
Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Kentucky · Louisiana · Maryland · Michigan · Missouri · Nevada · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Wisconsin
Also doing business as
C2 Private Wealth · Strategic Investment Advisors, Inc. · Strategic Investment Advisors, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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