C2 Private WEalth logo

C2 Private WEalth

Updated today

Client AUM

$1,797,471,749

Clients

2,056

Advisors

14

across 4 offices

About

C2 Private Wealth primarily serves individual and high‑net‑worth clients with an emphasis on retirement planning for near and current retirees. The firm delivers comprehensive financial planning and discretionary portfolio management, implements recommended insurance products through an affiliated insurance agency, and uses Fidelity and a third‑party platform to support account management.

C2’s investment process is built around risk‑and‑scenario analysis with particular focus on sequence‑of‑returns risk and mapping planned income distributions across accounts; allocation and trading decisions are made to align with those retirement objectives. Prospective clients are required to attend a comprehensive retirement education course, and C2 integrates tax and estate coordination into plan implementation through third‑party providers and partnerships.

The firm has a few uncommon structural features among its peers: it is affiliated with an accounting firm (C2 CPAs) and shares client financial information with that affiliate to support tax optimization, and it leverages the Retirement Education Foundation for public education, media appearances, and educational videos that the firm uses in its outreach, including testimonials. C2 recently acquired another advisory and insurance business (ASG) and discloses transitional incentives tied to that integration, reflecting an integrated service model that combines advisory, insurance, tax, and estate coordination.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting

Demographic focus

Approaching retirement

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Fee options

Fixed

Fixed consulting and planning fees generally range from $3,000 to $250,000; Succession Planning Academy fixed annual fee up to $3,000.

Percentage

Up to 1.00% annually with discretion to negotiate alternative fees

Commissions

Insurance product commissions typically between 3% and 8% of the contract value, paid one-time upfront to affiliated insurance agency.

Project-based

Hourly consulting fee ranges from $75 to $500 per hour depending on scope of services.

Other

Account minimum: $500,000

Main office

See office

29409 Haggerty Road, Suite 200

Novi MI 48377

Advisors at this office

10

Most active in

Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Kentucky · Louisiana · Maryland · Michigan · Missouri · Nevada · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Wisconsin

Also doing business as

C2 Private Wealth · Strategic Investment Advisors, Inc. · Strategic Investment Advisors, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob Z

Series 65

Novi, MI

C2 Private WEalth

Jacob Zagor is a financial advisor with C2 Private Wealth, holding a Series 65 license and six years of industry experience. He has worked at Strategic Investment Advisors, Inc. since 2018 and is also involved with Senior Planning Advisors, Inc., an insurance agency where he spends a significant portion of his time. Prior to his advisory roles, he worked in catering and was a full-time student for several years. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm emphasizes risk and scenario analysis in its investment process and integrates tax and estate coordination through third-party partnerships, offering a comprehensive approach that includes financial planning, portfolio management, and insurance solutions.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Jason M

Series 63, Series 65

Novi, MI

C2 Private WEalth

Jason Mac Lean is a financial advisor at C2 Private Wealth with 8 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at AssetMark and Global Financial Private Capital. Mac Lean is also engaged in insurance sales through Senior Planning Advisors, LLC. C2 Private Wealth primarily serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, integrating risk-and-scenario analysis to align investment decisions with retirement goals.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Kirk C

Series 65

Novi, MI

C2 Private WEalth

Kirk Cassidy is a financial advisor at C2 Private Wealth with 16 years of industry experience. He holds a Series 65 credential and has worked at multiple firms including Yaske & Associates, PLLC and Senior Planning Advisors, Inc. Outside of advising, he is an owner and insurance agent at Senior Planning Advisors and is involved with a CPA firm, Yaske & Associates, PLLC. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, utilizing risk and scenario analysis, integrated tax coordination through affiliated accounting, and retirement education as part of its approach.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Ethan L

Series 65

Renfrew, PA

C2 Private WEalth

Ethan Lane is a financial advisor at C2 Private Wealth with eight years of industry experience. He holds a Series 65 designation and has worked at firms including ASG Investment Management LLC and Accurate Solutions Group, LLC. Outside of his advisory role, Lane is involved in the sale and marketing of insurance products through Accurate Solutions Group. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to align investment decisions with retirement objectives.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Curt K

Series 65

Renfrew, PA

C2 Private WEalth

Curt Knotick is a financial advisor at C2 Private Wealth with 15 years of industry experience. He holds a Series 65 designation and previously worked at ASG Investment Management LLC and other firms. Outside of his advisory role, he is the owner and managing member of CCK Holdings LLC. C2 Private Wealth primarily serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, incorporating tax and estate coordination and requiring clients to attend a retirement education course as part of its integrated service model.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Joshua J

Series 65

Novi, MI

C2 Private WEalth

Joshua Jackson is a financial advisor with C2 Private Wealth in Novi, MI, holding a Series 65 credential and nine years of industry experience. He has worked at Senior Planning Advisors, Inc. and Strategic Investment Advisors, Inc. since 2017 and was previously with Advisors Excel from 2011 to 2017. Jackson is also involved in insurance services as an insurance agent at Senior Planning Advisors, Inc. C2 Private Wealth primarily serves individual and high-net-worth clients focusing on retirement planning for near and current retirees. The firm combines comprehensive financial planning with discretionary portfolio management, using risk and scenario analysis to guide income distributions while maintaining market exposure. Its integrated approach includes affiliated tax and insurance services and emphasizes client education through a required retirement course.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Gregory H

Series 65

Novi, MI

C2 Private WEalth

Gregory Haeger III is a financial advisor at C2 Private Wealth with one year of industry experience. He holds a Series 65 designation and has been involved with C2 Private Wealth in various capacities since 2021. Outside of advising, he operates a part-time youth baseball training business called High Performance Training. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning, discretionary portfolio management, and integrates tax and estate services through affiliated partners.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Paul M

Series 65

Novi, MI

C2 Private WEalth

Paul Metler is a financial advisor with C2 Private Wealth in Novi, MI, holding a Series 65 credential and 12 years of industry experience. His prior roles include positions at Strategic Divorce Advisors, LLC, Strategic Investment Advisors, Inc., and Senior Planning Advisors, Inc. Outside of advisory work, he is involved in providing insurance products as an agent through Senior Planning Advisors. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm emphasizes risk- and scenario-based investment strategies and integrates advisory services with affiliated insurance, tax, and estate planning providers.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Michael M

CFP®, Series 65

Novi, MI

C2 Private WEalth

Michael Masserant is a CFP® and holds a Series 65 license with six years of industry experience. He is currently affiliated with C2 Private Wealth and has worked at Strategic Investment Advisors, Inc. and Senior Planning Advisors, Inc. since 2019, as well as Lumin Financial from 2016 to 2019. Outside of his advisory role, he is involved in insurance services and product sales as an agent for Senior Planning Advisors, Inc. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis, and integrates tax and insurance services through affiliated firms to support client objectives.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Jared L

Series 65

Novi, MI

C2 Private WEalth

Jared Lee is a financial advisor at C2 Private Wealth with a Series 65 credential and one year of industry experience. His prior work includes roles at Ford Credit and Signature Associates, as well as three years at Strategic Investment Advisors, LLC. C2 Private Wealth serves individual and high-net-worth clients, primarily focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to manage income distribution and market exposure.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Kevin R

Series 65

Gaston, OR

C2 Private WEalth

Kevin Richman is an advisor at C2 Private Wealth with a Series 65 designation and one year of industry experience. Prior to his advisory role, he worked at Column Software Inc. for five years, the Organization of Economic Coordination and Development for three years, and the General Services Administration for two years. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm combines financial planning, discretionary portfolio management, insurance implementation, and tax and estate coordination, using risk-and-scenario analysis to align investment decisions with clients' retirement objectives.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

L A

Series 63, Series 66

Novi, MI

C2 Private WEalth

L Atherton is a financial advisor at C2 Private Wealth with 31 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Charles Schwab & Co., Inc. from 2011 to 2021. In addition to his advisory role, Atherton is involved with Strategic Planning Advisors, Inc., where he spends approximately half of his time providing insurance sales and services. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, offering comprehensive financial planning and discretionary portfolio management. The firm emphasizes risk and scenario analysis and integrates affiliated accounting and insurance services within its retirement-focused approach.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Shawn S

Series 65

Novi, MI

C2 Private WEalth

Shawn Srivastava is a Series 65-licensed advisor with C2 Private Wealth in Novi, MI, and has three years of industry experience. He has worked at Strategic Investment Advisors, LLC, Senior Planning Advisors, and Morgan Stanley. Outside of his advisory role, he dedicates significant time to client services and insurance support at Senior Planning Advisors. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, combining comprehensive financial planning with discretionary portfolio management. The firm emphasizes risk and scenario analysis to manage income distribution and sequence-of-returns risk, integrating planning with affiliated accounting and insurance services to support clients’ overall financial strategies.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
user avatar

Adam H

Series 65

Renfrew, PA

C2 Private WEalth

Adam Holl is a Series 65-credentialed advisor at C2 Private Wealth with one year of industry experience. His prior work includes roles at Accurate Solution Group, PNC Bank, Penn DOT, and the University of Pittsburgh. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning. The firm employs a risk- and scenario-based investment process centered on retirement income objectives and integrates financial planning with insurance, tax, and estate coordination through affiliated partners.

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting Approaching retirement
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