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C2 Private WEalth

Updated today

Client assets under management

$1,797,471,749

Clients

2,056

25% high-net-worth

Advisors

14

of 16 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

147

Very High

Average account size

$874,257

About

C2 Private Wealth primarily serves individual and high‑net‑worth clients with a focus on retirement planning for near and current retirees. The firm offers comprehensive financial planning and ongoing discretionary portfolio management, implementing plans through asset allocation across individual stocks, bonds, ETFs, third‑party managers or model portfolios, and recommending insurance products where appropriate.

The firm’s approach emphasizes risk and scenario analysis to map income distributions and to reduce sequence‑of‑returns risk while maintaining market exposure for potential growth; it uses platform technology to support trading, reporting, and optional tax‑loss harvesting for taxable accounts. C2 integrates plan implementation with limited qualified plan consulting and a Succession Planning Academy aimed at clients’ family members, combining planning, investment management, and coordination of ancillary services.

C2’s business model is notable for its integrated affiliates: it shares client financial information with an affiliated accounting firm (Yaske & Associates d/b/a C2 CPAs) to coordinate tax work as part of the planning process and operates an affiliated insurance agency that sells recommended products. The firm also requires prospective clients to complete a comprehensive retirement education course sponsored by the Retirement Education Foundation, and its advisors participate in media and educational videos used in client outreach and enrollment.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance

Demographic focus

Approaching retirement

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Fee options

Fixed

Fixed fees for consulting/planning services ranging from $3,000 to $250,000; Succession Planning Academy fixed annual fee up to $3,000

Percentage

$0+: Up to 1.00% annually (negotiable, maximum fee) $0+: Platform fee 0.00% to 0.50% annually $0+: Tax-loss harvesting service fee 0.05% annually (for enrolled taxable accounts)

Commissions

Insurance products sold by affiliated insurance agency earn one-time upfront commissions typically between 3% and 8% of contract value

Project-based

$75 to $500 per hour for consulting services

Other

Account minimum: $500,000

Main office location

C2 Private WEalth

29409 Haggerty Road, Suite 200

Novi MI 48377, United States

Number of offices

5

Most active in

Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Louisiana · Maryland · Michigan · Missouri · Nevada · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob Z

Series 65

Novi, MI

C2 Private WEalth

Jacob Zagor is a financial advisor at C2 Private Wealth in Novi, Michigan, holding a Series 65 designation with five years of industry experience. He has worked at Strategic Investment Advisors, Inc., Senior Planning Advisors, Inc., Rehmann, and Hantz Group. Outside of his advisory role, he is also active as an insurance agent with Senior Planning Advisors, dedicating approximately half of his time to insurance sales and services. C2 Private Wealth primarily serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to manage income distribution and sequence-of-returns risk while maintaining market exposure.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Jason M

Series 63, Series 65

Novi, MI

C2 Private WEalth

Jason Mac Lean is a financial advisor at C2 Private Wealth with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including AssetMark Financial, Inc. and Global Financial Private Capital, LLC. He is also involved in insurance sales through his role at Senior Planning Advisors, LLC. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, utilizing risk and scenario analysis alongside integrated affiliate services including accounting and insurance to support client goals.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Kirk C

Series 65

Novi, MI

C2 Private WEalth

Kirk Cassidy is a financial advisor at C2 Private Wealth with 16 years of industry experience. He holds a Series 65 credential and has worked at multiple firms including Yaske & Associates, PLLC and Senior Planning Advisors, Inc. Outside of advising, he is an owner and insurance agent at Senior Planning Advisors and is involved with a CPA firm, Yaske & Associates, PLLC. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, utilizing risk and scenario analysis, integrated tax coordination through affiliated accounting, and retirement education as part of its approach.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Ethan L

Series 65

Renfrew, PA

C2 Private WEalth

Ethan Lane is a financial advisor with ASG Investment Management, LLC, holding a Series 65 designation and eight years of industry experience. He has worked at ASG Investment Management since 2018 and has been involved with Accurate Solutions Group, LLC since 2015, where he markets and sells insurance products. Lane also contributes to Advisors Excel, providing business training and marketing resources related to insurance and annuities. ASG Investment Management provides investment management and financial planning services to individuals, including high-net-worth clients, and some business clients. The firm primarily delivers portfolio management through third-party managers on the AssetMark turnkey platform and offers financial plans, consultations, seminars, and a limited adviser-managed account option.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Curt K

Series 65

Renfrew, PA

C2 Private WEalth

Curt Knotick is a financial advisor at ASG Investment Management, LLC, holding a Series 65 designation with 14 years of industry experience. He has worked at ASG Investment Management since 2018 and previously held roles at Accurate Investment Solutions Inc. and Global Financial Private Capital LLC. Outside of his advisory work, he is the owner and managing member of CCK Holdings LLC, a property management and holding company. ASG Investment Management provides investment management and financial planning services to individuals, including high-net-worth clients, and some business clients. The firm primarily uses third-party managers through the AssetMark platform and offers financial plans, consultations, seminars, and a limited adviser-managed account option.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Joshua J

Series 65

Novi, MI

C2 Private WEalth

Joshua Jackson is a financial advisor with C2 Private Wealth in Novi, MI, holding a Series 65 credential and nine years of industry experience. He has worked at Senior Planning Advisors, Inc. and Strategic Investment Advisors, Inc. since 2017 and was previously with Advisors Excel from 2011 to 2017. Jackson is also involved in insurance services as an insurance agent at Senior Planning Advisors, Inc. C2 Private Wealth primarily serves individual and high-net-worth clients focusing on retirement planning for near and current retirees. The firm combines comprehensive financial planning with discretionary portfolio management, using risk and scenario analysis to guide income distributions while maintaining market exposure. Its integrated approach includes affiliated tax and insurance services and emphasizes client education through a required retirement course.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Gregory H

Series 65

Novi, MI

C2 Private WEalth

Gregory Haeger III is a financial advisor at C2 Private Wealth with a Series 65 designation and two years of industry experience. He has been employed at C2 Private Wealth since 2021. Outside of advising, he is involved in youth baseball training through High Performance Training. C2 Private Wealth primarily serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to support income distribution and growth while coordinating services through affiliated accounting and insurance entities.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Matthew A

Series 63, Series 65

Novi, MI

C2 Private WEalth

Matthew Andreoli is a financial advisor with C2 Private Wealth in Novi, MI, holding Series 63 and Series 65 licenses and with 10 years of industry experience. He previously worked at Hantz Financial Services from 2009 to 2023 and joined Strategic Investment Advisors, LLC in 2023. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to manage income distribution and sequence-of-returns risk while maintaining growth potential.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Paul M

Series 65

Novi, MI

C2 Private WEalth

Paul Metler is a financial advisor with C2 Private Wealth, holding a Series 65 designation and 12 years of industry experience. His work history includes roles at Strategic Divorce Advisors, LLC, Strategic Investment Advisors, Inc., Senior Planning Advisors, Inc., CompTherapeutics, and the Center for Psychological Awareness. Outside of his advisory duties, he sells insurance products such as life insurance and fixed annuities through Senior Planning Advisors. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis and coordinating planning with affiliated accounting and insurance services.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Michael M

CFP®, Series 65

Novi, MI

C2 Private WEalth

Michael Masserant is a CFP® and holds a Series 65 license with six years of industry experience. He is currently affiliated with C2 Private Wealth and has worked at Strategic Investment Advisors, Inc. and Senior Planning Advisors, Inc. since 2019, as well as Lumin Financial from 2016 to 2019. Outside of his advisory role, he is involved in insurance services and product sales as an agent for Senior Planning Advisors, Inc. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis, and integrates tax and insurance services through affiliated firms to support client objectives.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Jared L

Series 65

Novi, MI

C2 Private WEalth

Jared Lee is a financial advisor at C2 Private Wealth with a Series 65 credential and one year of industry experience. His prior work includes roles at Ford Credit and Signature Associates, as well as three years at Strategic Investment Advisors, LLC. C2 Private Wealth serves individual and high-net-worth clients, primarily focusing on retirement planning for near and current retirees. The firm provides comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to manage income distribution and market exposure.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Kevin R

Series 65

Gaston, OR

C2 Private WEalth

Kevin Richman is a financial advisor with C2 Private Wealth in Gaston, Oregon, holding a Series 65 designation and one year of experience with the firm. His prior work includes five years at Column Software Inc., three years with the Organization of Economic Coordination and Development, and two years at the General Services Administration. C2 Private Wealth serves individual and high-net-worth clients, focusing on retirement planning for near and current retirees. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing risk and scenario analysis to manage income distributions and reduce sequence-of-returns risk while maintaining market exposure for growth.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

L A

Series 63, Series 66

Novi, MI

C2 Private WEalth

L Atherton is a financial advisor at C2 Private Wealth with 31 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Charles Schwab & Co., Inc. from 2011 to 2021. In addition to his advisory role, Atherton is involved with Strategic Planning Advisors, Inc., where he spends approximately half of his time providing insurance sales and services. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, offering comprehensive financial planning and discretionary portfolio management. The firm emphasizes risk and scenario analysis and integrates affiliated accounting and insurance services within its retirement-focused approach.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
user avatar

Shawn S

Series 65

Novi, MI

C2 Private WEalth

Shawn Srivastava is a Series 65-licensed advisor with C2 Private Wealth in Novi, MI, and has three years of industry experience. He has worked at Strategic Investment Advisors, LLC, Senior Planning Advisors, and Morgan Stanley. Outside of his advisory role, he dedicates significant time to client services and insurance support at Senior Planning Advisors. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, combining comprehensive financial planning with discretionary portfolio management. The firm emphasizes risk and scenario analysis to manage income distribution and sequence-of-returns risk, integrating planning with affiliated accounting and insurance services to support clients’ overall financial strategies.

General retirement planning Retirement income strategy Income planning Social Security optimization Long-term care insurance Approaching retirement
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