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L Brian Atherton

Advisor at C2 Private WEalth — Novi, MI

Updated today

Credentials

Series 63, Series 66

Experience

31 years

Location

Novi, MI 48377

C2 Private WEalth logo

C2 Private WEalth

Team

Total advisors

14

Across 4 offices

Clients per advisor

147 Very High

Avg AUM per client

$874,257 Typical

HNW client ratio

25% Low

About

L Atherton is a financial advisor at C2 Private Wealth with 31 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at Charles Schwab & Co., Inc. from 2011 to 2021. In addition to his advisory role, Atherton is involved with Strategic Planning Advisors, Inc., where he spends approximately half of his time providing insurance sales and services. C2 Private Wealth serves individual and high-net-worth clients with a focus on retirement planning, offering comprehensive financial planning and discretionary portfolio management. The firm emphasizes risk and scenario analysis and integrates affiliated accounting and insurance services within its retirement-focused approach.

Client services

Based on C2 Private WEalth

Financial planning Portfolio management Selection of other advisers

Expertise

Based on C2 Private WEalth

General retirement planning Retirement income strategy Social Security optimization Medicare planning Tax-loss harvesting

Demographic focus

Based on C2 Private WEalth

Approaching retirement

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Fee options

Fixed

Fixed consulting and planning fees generally range from $3,000 to $250,000; Succession Planning Academy fixed annual fee up to $3,000.

Percentage

Up to 1.00% annually with discretion to negotiate alternative fees

Commissions

Insurance product commissions typically between 3% and 8% of the contract value, paid one-time upfront to affiliated insurance agency.

Project-based

Hourly consulting fee ranges from $75 to $500 per hour depending on scope of services.

Other

Account minimum: $500,000

Location

See office

Novi, MI

29409 Haggerty Road, Suite 200

Novi MI 48377

Advisors at this office

10

Most active in

Michigan

Work history

31 years of industry experience

Retirement Education Foundation

2021 - Present • 5 years

Livonia, MI

Strategic Investment Advisors, Inc.

2021 - Present • 5 years

Livonia, MI

Senior Planning Advisors, Inc.

2021 - Present • 5 years

Livonia, MI

Charles Schwab & Co.,inc

2011 - 2021 • 10 years

Troy, MI

Chase Investment Services Corp.

2010 - 2011 • 1 year

MI

Fidelity

2010 - 2010 • 1 year

Birmingham, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Paul F

CFP®, CFA®, ChFC®, EA, TPCP®

Commerce Township, MI

Tamma Capital LLC

You make good money. You have a plan somewhere. What you are not sure about is whether anyone is actually watching the whole thing. Right now, you probably have an advisor for investments, a CPA for taxes, and maybe an attorney for estate documents. None of them talk to each other. You are the one in the middle, repeating your situation to three people who each see one slice of it. I build the financial plan, and I prepare and file your tax return myself. Same person, same conversation. The tax decision and the planning decision get made together, by someone who can see how one moves the other. Most advisors hand you off to a CPA who has never seen your plan. I do not hand you off. I work with dual-income parents, director level and up, two demanding careers, kids at home, and a financial life that has gotten more complicated than you have time for. Equity comp you have not fully sorted out. College creeping up. Estate documents written before your last job change. All of it in motion at once, and no one holding it together. What I give you back is time. One relationship instead of many. One person who knows the whole story, so you stop being the project manager of your own financial life. None of these pieces is that hard on its own. The coordination is what you do not have the hours for. That is the part I take off your plate. I am raising four kids of my own, including a set of triplets, so I plan from inside this life stage, not from a brochure. I know what it costs, in money and in attention, to do this well. If you are tired of being the one who holds it all together, reach out. I will tell you honestly whether I am the right fit.

Wealth management Parents Married/Couples/Partners Gen X (Born 1965-1980)
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Blake K

Series 66, Series 7

Birmingham, MI

Oppenheimer

I work with individuals, families, and small business owners who want clarity and confidence around their financial decisions, not just investment performance. I focus on understanding what matters most to each client and building practical strategies around investing, planning, and risk management that adapts as life changes, supported by a team at Oppenheimer with expertise across financial planning, investment strategy, and ongoing guidance. I believe that achieving financial goals is built through organization, clear communication, and long-term relationships grounded in trust. My goal is to be a reliable resource clients can count on, backed by the depth of capabilities of Oppenheimer. Oppenheimer serves a diverse client base including individuals, corporations, pension and profit-sharing plans, and charitable organizations. The firm provides a range of advisory and brokerage services, utilizing strategic and tactical asset allocation along with multiple investment strategies tailored to client objectives.

General retirement planning Wealth management Active portfolio management Retired Self-Employed Young Professionals Established Professionals Mid-Career Professionals Career Changers HENRY (High Earners, Not Rich Yet)

Sean S

Series 65, AIF®

Commerce Township, MI

Foundations Investment Advisors LLC

Sean R. Sparkman, AIF®, is the founder of Pathfinders Wealth and an investment adviser representative with Foundations Investment Advisors, LLC. Based in Commerce Township, Michigan, he works with families, retirees, and business owners nationwide by phone and video and throughout Southeast Michigan in person by appointment. His work focuses on retirement income planning, investment management, Social Security, Roth conversions and other tax-aware planning decisions, life insurance, annuities, survivor planning, and long-term family and legacy goals. Sean's approach is simple: every dollar should have a job. Depending on the client, that job may be growth, income, liquidity, tax efficiency, protection, or legacy. The job comes first; the product comes after. Investment advisory services are offered through Foundations Investment Advisors, LLC, an SEC-registered investment adviser. Insurance products are offered separately through appropriately licensed insurance professionals. Estate-planning matters may be coordinated with a client's independent attorney; Sean does not provide legal services.

Retirement income strategy Wealth management Roth conversion strategy Social Security optimization Retirement withdrawal strategies Founder/Business Owner Retired Approaching retirement Retired Married/Couples/Partners Widow/Widower
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Louis B

Series 63

Farmington, MI

J.P. Morgan Securities

Louis Bader is a CFP®-credentialed financial advisor with 18 years of industry experience, currently serving at J.P. Morgan Securities. He has worked at J.P. Morgan Securities since 2013. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors.

Wealth management Executive Founder/Business Owner
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Eldin F

Series 63, Series 65

Southfield, MI

Sterling Advisory Group LLC

Eldin Foco is a financial advisor at Sterling Advisory Group LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including CIG Capital Advisors and Cco Investment Services Corp. since 2012. Sterling Advisory Group provides portfolio management, financial planning, and retirement-plan consulting to individuals, families, trusts, foundations, businesses, and employer-sponsored plans. The firm manages client accounts on a tailored basis and also serves institutional clients, offering a range of strategic investment models that emphasize asset allocation, diversification, and Shariah-compliant selection.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Business succession planning Retirement income strategy Founder/Business Owner Executive Values-based investing
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Daniel S

Series 63, Series 65

Bingham Farms, MI

Octo Capital, LLC

Daniel Shub is a financial advisor at Octo Capital, LLC with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has been managing Octo Capital since 2015. In addition to his advisory role, he is the managing member of Shub & Company LLC, a life and health insurance agency, and Gold Star Insurance Group LLC, a property and casualty insurance agency. Octo Capital provides investment advisory, portfolio management, financial planning, and consulting services to individuals, families, retirement plans, trusts, foundations, and charitable organizations. The firm’s investment approach is long-term and based on Modern Portfolio Theory, utilizing diversified allocations primarily through mutual funds and ETFs, with discretionary portfolio management and regular monitoring.

Tax-loss harvesting Retirement income strategy Income planning Equity compensation tax strategy Charitable giving & philanthropy Executive
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